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Marketing strategy of a particular company
Votavová, Alena ; Průša, Přemysl (advisor) ; Kukla, Jan (referee)
This thesis deals with the marketing strategy of a company F AIR spol. s r. o.,which is the first flying school in the Czech Republic and has its main domicile at the airport Benešov. The objective of this thesis is to introduce the products of the company, to analyse its marketing strategy and marketing environment, and finally to propose feasible changes of the contemporary strategy. To achieve this objective, I have applied several subanalyses and my own marketing research. The accumulated figures are evaluated in the final SWOT analysis. I have used this figures to bring up several changes, which could be conductive to the increase of the company's turnover and to the improvment of its customer's satisfaction.
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Marketing mix of the multiplex CineStar in České Budějovice
Kašparová, Barbora ; Hanzlík, Jan (advisor) ; Černá, Jitka (referee)
In its theoretic part this bachelor thesis deals with development of multiplexes, describes current state of multiplex market in the Czech republic, specifies the terms marketing and marketing mix and focuses on marketing in the service sector. In the practical part it focuses on marketing mix of a particular multiplex -- CineStar České Budějovice. The aim of this thesis is to analyse each component of marketing mix, evaluate it, eventually suggest possible solutions.
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Marketing strategy of a selected tour operator
Lejčková, Lucie ; Petrů, Zdenka (advisor) ; Herget, Jan (referee)
The objective of the thesis "Marketing strategy of a selected tour operator" is to get acquainted with the marketing strategy of MILE tour operator aiming to propose possible improvements based on carried analysis. The first part includes general theories of marketing and its specifics in tourism. The second part is the application of this theory into practice, starting with the basic characteristics of MILE tour operator, followed by analysis of its standing in the tourism market including analysis of external and internal environment, analysis of competitors and own questionnaire research. The next part contains analysis of the tour operator's current marketing strategy. The thesis results in concrete suggestions to improve market targeting, setting goals, selecting a marketing strategy and marketing mix.
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Communication strategy of Guarant International Ltd.
Višňovská, Lenka ; Halík, Jaroslav (advisor) ; Fábry, Peter (referee)
The thesis deals with the marketing communication of the selected company. The theoretical part follows the theoretical perspective on marketing communication and particularly marketing of services. The third chapter analyzes a specific company, its activity and market position. The fourth chapter is devoted to communication strategy and communication tools of the company. The last chapter evaluates the tools and gives suggestions to improve communication.
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Marketing of services in advertising company Minds, s.r.o.
Pšeničková, Petra ; Procházková, Markéta (advisor) ; Blažek, Jiří (referee)
This Bachelors degree work focuses on marketing of services in advertising company. This work is divided into two parts, the theoretical and practical part. The first part describes the literary information about marketing of services and basic specificity of advertisement, with the intention of outdoor advertisement. The practical part represents marketing of services in advertising company Minds and analyses customers satisfaction with services through a questionnaire. The gained dates are evaluated and interpreted.
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Customer service as a CRM tool
Smiková, Lenka ; Průša, Přemysl (advisor) ; Pařízek, Karel (referee)
The bachelor thesis analyzes and assesses the marketing mix of Prague City Apartments, s.r.o. It is focused on functioning of customer service as a part of the concept of Customer Relationship Management (CRM). The analysis is based on theoretical knowledge of marketing of services and CRM and on the importance of customer service in rendition of services, particularly in tourism and hotel industry. The thesis provides, via SWOT analysis, suggestions for improving quality of customer service - a tool for building relationships with customers.
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Analýza studentských bankovních účtů
Vrána, Lukáš ; Mottlová, Libuše (advisor) ; Koláček, Michal (referee)
Cílem práce byla analýza studentských bankovních účtů v České republice. Její součástí byl podrobný popis situace a následné srovnání studentských účtů přítomných na našem trhu. Vytvořil jsem srovnávací model, pomocí kterého jsem identifikoval nejlepší nabídku. Dále jsem provedl dotazníkové šetření majitelů studentských bankovních účtů. Výsledky jednotlivých odpovědí byly zobrazeny ve formě grafického přehledu i s uvedením případného ověření platnosti statistických hypotéz. Na základě takto získaných dat jsem vytvořil soubor doporučení pro marketing studentských bankovních účtů.
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