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Methanol affair in the czech media
Kolátorová, Lucie ; Šoltys, Otakar (advisor) ; Zezulková, Markéta (referee)
This thesis deals with the medialization of public health-threatening events associated with the methanol affair, which appeared in Czech republic in September 2012. The thesis examines the ways in which selected four national newspapers informed the public about that case. The theoretical part presents concepts through which it is possible to look at the functioning of the media - their role in society, patterns and routine ways of media production, their role in case of emergencies and crises. Analytical part first outlines the methodological basis and consequently represents the outputs of quantitative and qualitative research. The quantitative part mainly describes how much space was in the examined newspapers provided with the affair, what kind of sub-themes were most accented, how much importance was over time attributed to the affair, what the motives were displayed in the published photographs, to what extent was preserved news neutrality of published headlines. The qualitative part of the research focuses on the linguistic tools used in articles in term of neutrality, on non-verbal expression tools and in detail illustrates how the examined newspapers reported about specific events associated with the methanol affair.
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Shootings in Uherský Brod and its news coverage in the broadcast of CT24
Brendlová, Ellen ; Lokšík, Martin (advisor) ; Štoll, Martin (referee)
The thesis deals with the phenomenon called breaking news in a continuous broadcast of news stations. It consists of theoretical and practical part. The main aim of the theoretical part is to describe the specifics of television news and their transformation caused by the introduction of continuous broadcast. In this context, the technical means used in Czech TV that allow the audience to watch the news live will be described in detail. The main aim of the practical part is to describe the mentioned phenomenon in connection with a specific event - the shootings in Uhersky Brod in February 2015. The main attention of the quantitative research will be focused on the continuous broadcast of CT24 on 24th February 2015 in order to obtain relevant results, which will illustrate the proportion of the information related to the shooting in the CT24 broadcast. The amount of the concrete news reports will be analysed as well. All the gathered results will be then presented in the summary. Powered by TCPDF (www.tcpdf.org)
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Methodology of Website Design
Bogocz, Lukáš ; Klusák, Aleš (referee) ; Koch, Miloš (advisor)
This Bacherlor's thesis is focused on creating websites tourist guides of the city of Brno, including custom content management system. These pages will contain information that will help visitors find the necessary information about the city, institutions, companies, events and news relating to Brno. For owners of companies will be ready content management system, through which they can place on your web business information and data events.
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Information System for Cultural and Musical Events Brno Plus
Škrha, Jakub ; Květoňová, Šárka (referee) ; Stryka, Lukáš (advisor)
This thesis deals with the substantial steps for the creating of the real information system for editorial staff of the non-profit organization Brno Plus. The information system provides presentation of articles, video reports, photo galleries, cultural events of Brno cultural institutions. This thesis also deals with system personalization, design of data exchange module communicating via XML channels and module for advertising presentation and analysis.
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Mobile Application for New Students at the FIT BUT
Muráň, Michal ; Zachariáš, Michal (referee) ; Kajan, Rudolf (advisor)
The study deals with the creation of mobile application for Windows Mobile 7 operating system, which serves to simplify the study to new students at the faculty of the FIT BUT. The theoretical section deals with the acquirement of feedback from students suggesting particular elements of application. On grounds of obtained information, proposal of content and boundaries has been made. The practical section deals with the implementation of the application´s functionality.
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How Financial Markets Assess the State of Major Economies
Němeček, Josef ; Jílek, Josef (advisor) ; Czesaný, Slavoj (referee)
In accordance with its main goal, the main thesis shows which published data and indicators contemporary financial markets use to assess the state of major economies and forecast their short-term future development. Using Bloomberg as the primary source, the thesis provides a detailed analysis of the indicators and surveys sought by finance professionals when assessing the performance of the economy in the United States, the euro-zone (with emphasis on Germany) and, in the context of the impact on the global economy and markets, in China and Japan. A preliminary hypothesis about the similarity or closeness between the theoretical view and the practical approach of financial markets has been refuted. Instead, after close scrutiny and detailed analysis, we have established that financial markets put great emphasis on forward-looking indicators and monetary policy. This emphasis was confirmed by a survey of local investors. Using expert opinion and analysis, the thesis charts an overview of select economic indicators and their over- (payrolls, consumer sentiment) or undervaluation (regional Fed activity indexes, CFNAI).
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Influence of domestic and foreign economic events on viewership of TV news in Czech republic
Procházka, Jan ; Stroukal, Dominik (advisor) ; Tříska, Dušan (referee)
This work represents the research of television audience of news programs in Czech Republic during the years 2008 to 2013 in order to capture the possible preference for specific viewers areas of economic events, or information. For the needs of econometric time-series analysis is assembled basic model, which is individually applied to a total of five time series of news programs. Econometric estimates suggest that key events increasing viewership of Czech news programs are riots and demonstrations in the territory of Czech Republic, with a positive effect on the ratings of up to 4.1%, or home catastrophic events that increase viewership up by 4.6%. The world macroeconomic events showed the negative effect of up to 2.4% for viewership of television news.
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Occurence reflection and seletction criteria of social issues in the regional television reports
KRONIKA, Ondřej Alexandr
This thesis focuses on the incidence of social issues in news reports, broadcasted by regional television stations operating in the South Bohemia Region from 2009 to 2012. Mixed research was used to investigate the number and content of the reports (quantitative part of the research) that are related to the social sphere. The research, according to number of reports, defines their ratio to other topics. Content analysis then examines what topics of social work are preferred by the media. Information subsequently served as the basis for interviews with the editors ? in chief of the surveyed television stations (qualitative part). Respondents in their statements make clear running of television stations and the criteria by which selected topics for coverage are selected, as well. Besides editor ? in chiefs´ attitudes towards the presentation of social work in the media, the interviews publish factors than can promote the presentation and vice versa the criteria that act against mediation of social issues. Within the framework of the ethical dimension of work, the interview also focuses on issue, if an editor´s personal belief, regarding the importance of presentation of social topics, can influence the occurrence of this issue in the news, despite professional standards and values that do not support such kind of presentation. Interview can find out whether editors do not feel a dilemma or what is decisive, in preference to either personal attitudes or professional standards. As a form of the thesis was picked out a form of a theoretical work. This work is, in independent chapters, devoted to just the areas of ethics, social work and media. A chapter that deals with the direct relationship between social work and media forms a theoretical part of the thesis, as well. Besides the definition of basic concepts, theoretical part provides a background for research, presents some research files, categories for investigation and also arguments for the formulation of hypotheses.
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Realization of czech mass media on the internet
Havlíček, Jan ; Brixí, Radim (advisor) ; Kalina, Jaroslav (referee)
The paper concerns the relation of mass media and the theories of information and communication and the influence the internet has on the field of mass communication. Another part of the study evaluates how are the czech mass media organizations, with an accent on the daily newspaper format internet websites, adopting certain internet technological trends, from the point of view of understanding and implementing these technologies and also from the point of view of delivering their contents through these formats to their audiences. An internet questionaire has been elaborated to appraise these objects too. It's output and commentaries of the findings are to be found at the end of the work. The last object of my interest in this study is to find out what the role of technology when it comes to interpretation of the information is and what is the meaning of technology in the process of communication.
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