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Communication in organization
Jacenková, Zuzana ; Kašparová, Eva (advisor) ; Surynek, Alois (referee)
This master thesis is dealing with the internal communication issue and the practical use of the theoretical knowledge in an analysis. The main aim of the thesis is to provide the analysis on a concrete corporation and to identify the main difficulties in the transmission of information. Theoretical part clarifies the elementary vocabulary and characterizes the communication in general. It identifies the aims, functions as well as the types of the internal communication as a part of the communication in an organization. There is the definition of effective communication and possible communication obstacles determined. The theoretical base is followed by practical part, where analysis on the specific company is provided. The two techniques were used for the purpose of analysis, the observation method and questionnaires, which complete information obtained from the first method used and confirm the results or otherwise.
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Internet Communication and Promotion of Mountain Resorts in the Giant Mountains
Konvička, Josef ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The main objective of the diploma thesis is to evaluate the Internet activities of mountain resorts in the Giant Mountains and then submit recommendations aimed at improving the marketing on-line communication within these resorts, which can increase the awareness and interest of the public to visit the mountain resorts in the Giant Mountains. Due to the on-line questionnaire survey is then possible to determine the current interest and attendance of each mountain resort based on respondents' answers. Individual goals of the diploma thesis are mainly detailed characteristics of marketing including its on-line form, current forms of marketing communication mix etc.
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The Negative Consequences of Consumer Contests as a Sales Promotion Tool
Vobecký, David ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
This bachelor's thesis deals with risks and negative consequences of consumer contests as a sales promotion tool. It is divided into two main parts: theoretical and practical part. The theoretical part consists of general relevant information associated with this issue. The practical part loosely follows with using specific examples of unsuccesful contests. The aforementioned parts help to create a coherent set of risks, which the organizator as well as the consumer may face. In context with these defined risks and specific examples the negative consequences as possible unfavorable impacts are subsequently determined.
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Coaching as a method of increasing work efficiency
Skupinová, Lucie ; Tužová, Julie (advisor) ; Sedláková, Jaroslava (referee)
The goal of the thesis is not only coaching itself, but the whole process of employee qualities increasing and his subsequent use in the practice in order to increase work efficiency. It focuses on new coaching methods such as confrontation among employees. It highlights sensitive access to the staff and uses The Achieve model as a extension to already used The Grow model. In my thesis I try to change managers and team leaders access to employees, change taking of coaching itself and its benefits. In my thesis I used methods of observation, interview and results comparation. I try to find out how the coaching is used among different job ranks in the biggest branch of one of main banks in the Czech republic and subsequently I apply selected methods
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Activities fostering cooperative behaviour in pre-school children
BAKEŠOVÁ, Ivana
The diploma thesis presents a differentiation and description of various forms of interpersonal interaction with emphasis on cooperation and cooperative behaviour from the perspective of sociology, social psychology and psychology of personality. As the research is focused on preschool children, the characteristic traits of this age are specified, specific methods and forms suitable for the development of cooperative behaviour are described as well as the role of the teacher in this process. Moreover, the aim of fostering cooperative behaviour is linked to the educa?tional purpose outlined in FEP PE and Learning: The Treasure Within (four pillars of education). Furthermore, variables related to individual dispositions in respect to cooperative behaviour are briefly analysed. In the research section of the thesis, activities aiming at fostering cooperative behavior in preschool children are presented and evaluated based on their testing in a pre-school: whether/how they really worked in respect to eliciting cooperative behaviour in children.
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Event marketing Birell
Kolda, David ; Král, Petr (advisor) ; Tereková, Kristýna (referee)
The work deals with the event marketing strategy of Birell that holds a leading market position in the Czech Republic in the sale of non-alcoholic beer. As part of building a new brand image Birell participates in a number of sports events. By trying to raise brand awareness and build a reputation among consumers. The main goal is to create event plan for 2017. The operational objective is to propose adjustments to the existing event strategy. The theoretical part is devoted to the integration of event marketing communication mix and basic typology. Then it describes all processes in the planning, execution and evaluation of events. There is presented a research in the practical part as well as creation of evaluation criteria used to assess bids for the year 2017.
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Intercultural communication: the Czechs and Koreans
Čech, Dino ; Nový, Ivan (advisor) ; Kolářová, Jana (referee)
The Master´s Thesis deals with intercultural communication between the Czechs and Koreans. The aim of the thesis is to explore the intercultural clash between the Czechs and Koreans and to identify the main cultural attributes and differences. The thesis is divided into two sections - a theoretical part and a practical part. The theoretical part compares different authors of intercultural dimensions and the significance of intercultural communication. The practical part is dedicated to a survey research and interview of intercultural communication between the Czechs and Koreans.
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Řízení lidí v multikulturním prostředí
Moryc, Katarzyna Małgorzata ; Dvořáková, Zuzana (advisor) ; Vávra, Radovan (referee)
The main objective of the thesis was to define and analyze key aspects of managerial work in multicultural environment, in one of the Shared Services Center department, of multinational company based in Prague, Czech Republic. Further thesis aimed to define essential competencies of the successful manager and leader driving performance of multicultural department and provides recommendations to improve managerial performance in key aspects of manager s work such as communication, motivation, performance management and cross-cultural leadership. It is argued that presence of intercultural interactions between managers and their subordinates, impacts effectiveness of the managerial performance. Thesis consists of theoretical and practical part. First part of the thesis explores theoretical concepts regarding culture, communication, motivation and leadership with respect to multicultural environment specifics. In the second part, used research methods, conducted research analysis and outcomes are presented. Further in practical part recommendation towards analyzed aspects of managerial work that would lead to higher overall department performance are defined.
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Communications Intercultural Aspect in Working Environment of a chosen Firm
Jenšovský, Šimon ; Hiršová, Miloslava (advisor) ; Balgová, Dagmar (referee)
The thesis covers cultural differences among employees of a multi-national corporation in relation to communication and task execution. Thesis aims to construct a theoretical framework to map these cultural differences and apply gathered insights in practical research targeting the effect of cultural differences on communication and task execution. Research questionnaire replicates Hofstede's work and also builds on practical application of Hofstede's work by several authors. Research data were gathered via digital questionnaire. Data refinement and evaluation was conducted using frequency description and statistical methods of structure comparison. The thesis provides a set of practical recommendations as a result. These are aimed to help reduce or possibly eliminate negative effects of cultural differences in the workplace.
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