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Interactive e-book for Children
Pokorná, Gabriela ; Eliška, Jiří (referee) ; Macháček, Mikuláš (advisor)
The practical part of my thesis - Interactive Electronic Book for Children – is the book titled The Story of a tree. The application contains the author's text, which tells the story about the old tree that lives its own life and also comes alive all around him. The text is completed by illustrations that are created by combining techniques (line drawing, watercolor, photography) and digitally edited. Some illustrations are animated, others require the interaction of the reader, to set in motion, a sound, etc. Each page contains sound or music.
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Electronic books and their use in Czech higher education system
Barvíková, Martina ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The goal of the thesis is to formulate suggestion to Czech universities regarding publication of textbooks and academic texts in electronic formats. The thesis also provides a general view of the Czech ebook market -- the history, formats and digital right management of ebooks are described. The process of ebook elaboration and reading devices with their pros and cons are also mentioned. The comparison of world and Czech ebook and etextbook market is emphasized and the availability of Czech etextbooks and academic text in Czech higher education institutions is mapped. The hypothesis that Czech students' demand for etextbooks is sufficient for profitable etextbook elaboration by Czech higher education institutions in the way that prevents from illegal sharing of content and violating of authorial laws is examined.
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Analysis of eBooks Market
Nováková, Marie ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
The presented thesis analyzes the eBook market. The aim of the thesis is to establish the optimal way of pricing electronic books. The most important entities of book markets are defined, and the utmost stress is put on changes in the entities' role that have been brought about by the coming of eBooks. The thesis is not only limited to the model of sales of eBooks, but also discussed are alternative business models based on the eBook as an object of monetization. The conclusion of the thesis summarizes the findings, and introduces possible trends in the development of the described subject.
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Internet Marketing of an E-book – Case Study DeepFrreak
Stemberg, Audrey ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
The theoretical part of this thesis describes the environment of books, marketing, Internet marketing and its specifications. This part also focuses on essential digital marketing tools and how they are best used. The practical part of this thesis describes marketing activities of the book deepFreak, which are performed by the authors. The authors have no practical experience nor education in the fields of arts management and Internet marketing. The thesis analyzes the existing practices and based on the analyses and findings a digital marketing strategy is proposed.
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Interactivite content of electronic books
Gorbatiuc, Julia ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
This thesis Interactive content of eBooks presents complex view on preparations and development of interactive and enhanced electronic book from technical, legislative, content and economic perspective. It describes types of interactivity modules, available interactive eBook formats, reading devices and software. It also compares USA market to the Czech market of interactive eBooks. This thesis processes results of questionnaire survey in the area of Czech readers awareness of interactive eBooks. In practical part of the thesis process of interactive book creation in Czech environment is engineered.
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Competitiveness of electronic books
Hain, Tomáš ; Molnár, Zdeněk (advisor) ; Koubský, Petr (referee)
The purpose of this thesis is to survey the successfulness of electronic book sale in the Czech environment. The thesis is intended to provide an evaluation of the present situation, identify the main issues regarding e-book market competitiveness and determine critical factors which must be considered in order for the e-book sale to be profitable.
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Electronic Books
Diblík, Jaroslav ; Přibil, Jiří (advisor) ; Novák, Michal (referee)
Bachelor thesis deals with the topic of Electronic books. It describes the history of e-books, current state of developments and future prognosis. Thesis also deals with digitization and digitization projects. It provides a brief summary of e-book formats and examples of hardware and software used for reading e-books, then presents their internet sources. At the end, thesis briefly describes distribution of e-books and compares the price of printed and electronic book.
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Electronic Books
Puharič, Petr ; Pokorný, Pavel (advisor) ; Žák, Jakub (referee)
The main aim of this bachelor thesis is to give an overview of issues concerned with electronic books. It deals with the history of e-books and contemporary situation and describes their advantages, disadvantages and prediction of their future development. This thesis also provides comparison and description of various devices used for reading, price analysis and compares saleability of e-books in comparison to music.
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Analysis of the current situation on the market of electronic books (eBook) in the Czech Republic
Kubeš, Adam ; Toman, Prokop (advisor) ; Sigmund, Tomáš (referee)
The thesis "Analysis of the current situation on the market of electronic books (eBook) in the Czech Republic", deals with topics and issues of e-books and the current market situation in the Czech Republic. One of its objectives is to introduce readers to the world of e-books, show a brief history and development of books and e-books as a medium, getting to know what's happening in the U.S., and particularly on the Czech market. For this thesis, it was developed an online questionnaire "Electronic books in the CR", which serves as a data source for the practical part. The practical part is to evaluate the situation on the market, attitude of respondents to reading, e-books, e-readers, and also use the data obtained for the selection of the best e-reader with a multicriteria method of choice.
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