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Efficiency of state aid in the agriculture focusing on food quality marks
Svobodová, Eva ; Zadražilová, Dana (advisor) ; Sadílek, Tomáš (referee)
The goal of master thesis is evaluation of efficiency of state aid in the agriculture focusing on food quality marks. At the beginning of the work are described state institutions supporting Czech producers and their products. Evaluation of efficiency is made based on telephone interview with producers and quantitative research among consumers. Telephone interview is conducted with producers who can use a logo Regionalni potravina on their foodstuff. The aim of this research is to find out, if the producers achieved positive results in their sales after obtaining food quality mark. Quantitative research is made among consumers, where the key question is what awareness consumers have about food quality marks, what is the key factor in buying decision and if consumers noticed promotional campaigns of the Ministry of Agriculture focusing on aid of Czech producers with food quality marks. After making research it will be easier to say if state aid is effective or if there are spotted flaws or what.
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Segmentation of coffee market from the retail point of view
Kadilák, Michal ; Koudelka, Jan (advisor) ; Stříteský, Václav (referee)
The main objective of this Masters thesis is to identify and describe segments of customers in coffee market in Czech republic. Furthermore objective is to formulate marketing recommendation on how to address those customers. To fullfil this goal is not be possible without deep knowledge of whole coffee market and of those customer segments. To understand the market itself, data from Nielsen agency are used. As to complete whole segmentation process MML-TGI data of Median agency are used. To paint the final picture of coffee market and to verify formulated hypothesis further qualitative research has been conducted in for of individual interviews.
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Perception of healthy lifestyle among students
Zelenková, Marie ; Boučková, Jana (advisor) ; Pešek, Ondřej (referee)
My bachelor thesis examises how do students perceive a healthy lifestyle. It tries to capture student's different ideas about the healthy lifestyle, using qualitative and quantitative research. In the theoretical part, it describes the principles about a healthy lifestyle and programs, that are aimed to support it. The practical part contains the quantitative research attended by 225 respondets, which was composed of questionaires. The further qualitative research was conducted by in -- depth interviews, which provides division of students into two groups, depending on whether they follow it or not.
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International comparison of positioning of the brand Starbucks
Patzenhauerová, Nicole ; Halík, Jaroslav (advisor) ; Sato, Alexej (referee)
This Bachelor thesis focuses on the international comparison of positioning of the brand Starbucks between Great Britain and the Czech Republic. After two theoretically oriented chapters (relevant terminology, information about the company) both British and Czech markets are in following sections analysed in terms of their target group, timing, differentiation from competitors and further there are examined the reasons why people prefer Starbucks to other competing brands. The aim of this work, in addition to the aforementioned analysis, is to conduct a survey concerning the perception and the evaluation of the brand Starbucks within both countries and based on the survey results to find out how the various researched aspects of the brand perception and evaluation are assessed from the perspective of company's customers, employees, as well as managers.
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Marketing strategy of the transport and forwarding company
Krajčová, Michaela ; Halík, Jaroslav (advisor) ; Kostoláni, Rastislav (referee)
This diploma thesis analyses the marketing strategy of RALU, s.r.o. company which operates in the field of international transport and forwarding. The theoretical part is elaborated from the standpoint of the analysis of external and internal organization's environment, marketing strategy and different parts of the marketing mix. The practical part, which is based on theoretical knowledge included in the first part, contains the general characteristic of the company RALU, the position within its competitive environment, analysis of its existing marketing mix and particularly the quantitative research. Based on the results of the conducted research the conclusion deals with the evaluation of the current marketing strategy of the company and it recommends some potential improvements for changes.
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Educational styles characterized by Kurt Zadek Lewin and their preferences for children and young generation at the age of puberty and adolescence.
PŘEVRÁTILOVÁ, Pavlína
This thesis is about educational systems which were characterized by Kurt Zadek Lewin and his co workers based on Lewin's research. The goal of the thesis was to find out which educational styles prefer the children and youth in the age of pubescence and adolescence. The thesis is divided in 4 main parts, where each of the part fit the individual chapters. The first chapter deals with the characteristics of development during adolescence and pubescence, with regard to the developmental tasks, which should be based on appropriate educational goals and the overall style of education. The second chapter describes upbringing and educational activity of the teacher; it specifically defines the interaction between the teacher and educated individual, and characterizes the overall style of education. The third chapter explains authoritarian, liberal and democratic style of education. The final chapters content is my own quantitative research, in which the questionnaires were used. The intention of this research corresponds with the above stated goal.
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The Business Tactics Used by Businessmen During the Demonstration Events
PACALOVÁ, Aneta
The bachelor thesis deals with the problems of unfair commercial practices which are used by businessmen during the demonstration events on mentally or physically disabled individuals and seniors. The theoretical part of this work is focused on basic aspects of consumer's protection, consumer organisations and institutions providing advice and information. It deals with the actual course of the demonstrations and manipulative practices used by dealers. It also briefly informs of marketing research. In the practical part there is applied a questionnaire survey which finds the experience of seniors with demonstration events. The aim of the research is to summarize collected information that is complemented by measures designed to reduce the negative impacts of improper action on the elderly.
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Space management of a retail
KODATOVÁ, Kateřina
The aim of this bachelor thesis is to map the space management of a selected retail unit, which is Billa supermarket in České Budějovice, and propose changes interpreted through the new model. The theoretical part is devoted to the literature. This section discusses the areas of space management, merchandising, which include mainly location of goods and sales promotion. Business range, layout, shopping behaviour and habits, types of consumers and marketing research ale also described. The second part is practical. The space management of the selected retail unit is analyzed and evaluated on the basis of a questionnaire. Recommendations for optimal space management, which is based on acquired customer requirements, are also provided. The thesis compares the current state of space management with final state designed on the basis of marketing research results.
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Analysis of import demands from China and cooperative Joint Venture
LANGWEILOVÁ, Iva
The main goal of the diploma thesis is to find out how the import substeps from China participate in making a price. The import substeps of products classified within the section 7 of the Standard international trade classification are analyzed. Another goal of the thesis is to discover advantages and disadvantages of JV co-operation established in China. The results of partial analyses become the basis of making guidelines for those, who are planning to establish this kind of co-operation in chinese region.
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Burnout syndrom and it´s prevention in social work practice in Jindřichův Hradec
GREGOROVÁ, Alena
Gregorová A. Burnout syndrome and it´s prevention in social works in Jindřichův Hradec. České Budějovice 2013. The bachelor thesis. University of South Bohemia in České Budějovice. Faculty of Theology. Department of Practical Theology. Supervisor Mgr. L. Maliňaková. The bachelor thesis focus what´s the knowledge of social workers who work in choosen organisations in Jindřichův Hradec about the burnout syndrome same as on prevention measures which had been implemented in particular organizations and also on next prevention measures which should be taken. Information had been taken from social workers who works in o.s. OKNA, in probation and mediation service, in Home of the aged in Otín, in the educational institution in Jindřichův Hradec and in the Municipality of Jindřichův Hradec. It was an quantitative research. Respondents answered by using the questionnaire, if the´re able to recognize the burnout syndrome not only on themselves but even on their co-workers. Theoretical chapters had been chosen to be useful as good basis for the research. There´re also defined terms as burnout syndrome, it´s characteristics, phases and possible ways of it´s prevention. In the same time the theoretical part engages in terms stress and also in professions which are endangered by the burnout syndrome. In accordance with items mentioned above targets for needs of this thesis had been defined. The first target is to find out more about knowledge of social workers in choosen organisations in Jindřichův Hradec about the burnout syndrome depending on their age, education and time spent in this workplace or rather on duration of their practice in social works. The second target is to find which prevention measures are already taken in every organisation and what other mearures should be taken according to social worker´s opinion.
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