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Details of nature
BARTÁKOVÁ, Dominika
This diploma thesis is composed of two parts. The practical part consists of complex 6 drawings A3 and 6 graphics A4 (drypoint) and preparatory sketches. Works are connected by theme of details of nature and show my own view and grasp of the topic. In the theoretical section discusses the importance of nature to man and the important role played by knowledge in its focus on detail. It compares the actual processing of selected Czech artists of the 20th century that dealt with the topic details or nature. It includes brief biographies and examples of works that served as a source of inspiration for this thesis. It also offers some suggestions on how to use the diploma thesis in educational practice, both the theme and selected techniques.
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A graphical approach to mathematics
BÍNA, Matěj
This thesis broadens the contents of the schoolbooks "Matematika pro gymnázia." It is written primarily as a source material for teachers, however, as it is close to the aforementioned schoolbooks, can be used by students as well.
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The use of IS/ICT in sports broadcasts
Hajdušek, Tomáš ; Matuštík, Ondřej (advisor) ; Pavlíček, Antonín (referee)
This thesis deals with the use of modern technology in sports broadcasts. Sports broadcasts have become the 20th century phenomenon, and this trend continues in the 21st century. The thesis first describes the history of the use of information and communication technologies in sports broadcasts. The main objective is to analyze the most used modern technologies and their benefits for viewers and athletes themselves. Such technologies include hawk-eye, Tracab monitoring system for football players, telestrator, a virtual graphics and more. The final part is dedicated to the survey, which aimed to find out how the technologies are evaluated and perceived by viewers.
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Preparation of a presentation of computer physics - computer graphics, image processing and integral transformations
ŠVARC, Martin
The goal of this work is to introduce a subject of computer physics to the general public and especially to the prospective university students in an intelligible and popular way. A comprehensive presentation accompanied by this explanatory text is a part of the thesis. The presentation is divided into these chapters: History and development of computer technology, History and development of the computer (programming) languages, Personalities of the computer physics, Computer graphics, Image processing and integral transformation.
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Website optimization
Svačinová, Hana ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
The aim of this work is a valuable text on website optimization. The reason is lack of literature with this theme in the Czech market, especially in the Czech language. Purpose of the study is also its biggest asset, it may serve other students, but also to others who are interested in the topic. For this to happen, the work is written in a language close to readers, but also contains essential information to get familiar with website optimization. Part of this work is not only popular SEO optimization, but also the functionality and graphics (design) of web pages and a separate chapter is dedicated to copywriting. At the conclusion of the work is carried out a practical analysis, which is to assess the current state of web pages from the perspective of optimization.
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The function of graphics in on-line advertising
Nadrchal, Tomáš ; Šedivá, Zuzana (advisor) ; Benáčanová, Helena (referee)
This bachelor's work describes the basic functions of graphics in advertising and in a company's on-line presentation. The author focuses theoretically on the basic elements of web design, on the psychological impact of shapes and colors on costumer and on the particularity of on-line advertising itself. Great attention is paid to a company's on-line presentation. Subsequently, there is a space provided to the ethical and technological standards of on-line advertising in the bachelor's work, in which is great attention paid to the suitability of graphical formats and optimization of websites. A part of the work is devoted to the psychology of costumer's behavior on the Internet and to the testing methods of user's work with a website. In the practical part of the bachelor's work the author is analyzing selected company's on-line presentations, for which he consecutively creates a list of recommendations for improvement of their Internet campaigns.
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Visual Communication of Web Pages
Ischia, Michal ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
The main aim of this bachelor thesis is to describe how a web page communicates with user. How the web page effects on visitor, how the information is presented, and what possibilities are offered through the user interface. The work is divided into a four main parts. First explain terms accessibility and usability. Next two parts focus on the main subject of this work. Information design looks into web design in view of content. It deals with organization and filtering information, navigation schema and wireframe. Graphic design deals with web design in view of appearance. In this part are described the elements of web from header to footer, color schema, graphic look of navigation or shadowing and transparency. Typography and optimization belong here too. Last part applies the theory of graphic and information design on concrete web page.
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Optimizing online presentations according to the product features
Novák, David ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
The purpose of this thesis is to highlight the importance of graphic design and its visual effects in day-to-day life, notice new methods, justify relevant investments to advertisement as well as mention continuously rising demands made on professional graphic designers. The theoretical part of the thesis is based on the research article, which subject is the extent of consumers' product understanding of products being sold online. The research concludes that it is possible to choose the appropriate presentation format according to task complexity (product features) in terms of graphical and multimedia means of online presentation, such as static pictures with text captions, videos with or without narration and Virtual Product Experiences (VPE ). This is followed by the definitions of communication process and relevant standards related to web design, concluding with the description and interpretation of the most interesting and useful theoretical foundations. The main body is about implementing the theoretical findings in the real world business case including advertising campaign in a project having the purpose to give a real economic/business value. All the project phases are described from finding the business partner to the launch of brand new web service and its propagation. The new web page and other propagation materials were made in order to attract selected companies.
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Visualization as one of the factors that sell the products and services
Baumrt, Tomáš ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
This diploma thesis deals with a subject of taking advantage of visualization during the process of product presentation. Its main aim is to find out, if visual presentation (design) of the product cover affects consumer's behaviour during the decision process of buying a particular product. If this influence is proven, a second goal is set up, namely detection of effects of chosen factors of visual presentation on consumer's decision process. Diploma thesis is divided into 6 chapters. The first introduces the topic to the reader and familiarize him with the goals and structure. Second chapter theoretically describes fundamental terms of communication, especially visual communication. The third chapter covers issues concerning the product itself and its advertisement. This chapter brings to the end theoretical part, which gathers information partly from professional literature and partly from authors' knowledge and experiences. Practical part forms the main element of the thesis. Fourth part consists of various methods for analyzing previously questioned problems in detail. Sample questionnaire examining consumer's preference is drawn up as well as graphical proposals of product design. Chapter ends up with a summary of results found out during the query survey. Results are interpreted in details in the fifth chapter, together with an attempt to draw general conclusion. Last chapter summarizes gathered information and evidence. Contribution of this work is not only to emphasize the significance of product cover and its effect on sale. Corporations or more precisely their marketing departments should realize this fact while creating marketing plan and especially advertisement plan. They should pay more attention on appearance of the product cover. Benefit further consists in processing the whole topic, with neither theoretical nor practical literature is concerned, although proven that opposite should count. Thesis tries to show the direction of further investigation, possibly followed by more complex and extensive surveys, which should bring valuable results and could be used not only by firms but also by consumers themselves.
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