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Audiovisual work as a training program for our mind
Gojdičová, Alexandra ; Mišíková, Katarína (advisor) ; DORUŠKA, Tomáš (referee)
The basis of our work is an idea, that audio-visual art is a training program for our mind, which supports its self-perfection and extension. This necessity of our mind to benefit from the stimuli is in this way reflected in both form and content of audiovisual works and also determines their forms. If we want to understand the cognition of audiovisual perception, we have to understand its origins as well. Our guide in this process will be a tow-year old child and its first touches with moving pictures.
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Cognitive continuity in relation to the customer
Barková, Jana ; Franková, Emilie (advisor) ; Žižka, Ondřej (referee)
In my Bachelor thesis I will present mind mapping which is a relatively less known method that enables initiation and capturing individual appropriately focused thought processes, content and structure of individual employees who are working in the sales department. These empolyees are on a daily basis in contact with the customer. The content of the notion that I was in the organization decided to investigate is the CUSTOMER. The aim of this Bachelor thesis is to find out how individual employees perceive the concept of customer. The results of qualitative research by the mental mapping method will bring important associations about the concept of customer, which will be spontaneously reflected in the mind of the worker. In every way executive management needs to know what the employees are spontaneously thinking about the customer in order to improved customer care.
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Aspects of Data Visualization in Business Intelligence
Pospíšil, David ; Novotný, Ota (advisor) ; Pour, Jan (referee)
The thesis's primary focus is the visualization of data in Business Intelligence with broader ramifications because the framework defined here will be useful for making any design layout. It describes the cognitive aspects of perception for visualization and with this understanding the thesis will be able to summarize the rules which are necessary for right and functional design. The goal of design is to provide the information in the most understandable way. The author has surveyed individuals to find out how people are familiar with the rules for designing and the style of visualization that people prefer. The last part of this thesis is focused on the implementation of the findings with the ultimate goal to suggest a new BI reporting system. Being able to list and verify the rules of visualization on the path to implementation is the main benefit of this work.
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User Experience and use knowledge of cognitive science
Blšáková, Daniela ; Čermák, Radim (advisor) ; Řezníček, Václav (referee)
This bachelor thesis is focused on cognitive psychology and its use in creating web pages. The thesis is divided into two parts. The theoretical part explains the concept and the development of cognitive psychology, paid the attention to human processes and their application to the website. In the thesis are mentioned concepts of user experience and usability testing. The practical part is devoted to a home page that is based on principles contained in the thesis. The location of the individual elements on the page are detailed described and the quality of the website is verified by usability test.
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Cognitive - Psychological approaches to solving problems and their teaching apprehension
MAŠKOVÁ, Šárka
The work deals with the cognitive - psychological approaches to problem solving and proposal of methodologies of use these approaches to solve problems in preschool children. The theoretical part introduces with cognitive - psychological approaches to solving problems, in particular with the approach to solving search problems using the same analogies. Further the work presents the theory of cognitive development of preschool children with a tendency toward one of them, the use of knowledge in Framework Education Programme early childhood education and with development of competencies to problem solving in preschool children. The practical part of the proposes a methodology of the development of competencies to solve the problem by searching analogies among preschool children.
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Design methodology UIX Design for Mobile Applications
Šolín, Petr ; Šedivá, Zuzana (advisor) ; Buchalcevová, Alena (referee)
This thesis describes the design methodology for User Experience Design and its use in the creation of mobile applications. The theoretical part focuses on defining the field of User Experience Design (UXD) in conjunction with the definition of user experience. It then focuses on the role of UX Designer and his knowledge especially in the field of design of cognitive and memory operations. The main goal of the theoretical part of the thesis is to make up a comprehensive procedure for creating mobile UX applications serving as company's manual or guidance in creating a user-friendly application. The main goal of the practical part is the author's design of methodology UX Design for mobile applications. The methodology is proposed based on the author's experience gained from the project positions as UX designers and graphic designer. A secondary goal of the practical part is the application of created the methodology on a case study of creating mobile applications.
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Information design
Herch, Jan ; Slánský, David (advisor) ; Pour, Jan (referee)
This thesis focuses on the information design in business intelligence. It combines cognitive psychology, graphic design and information design to equip the reader with information and skills to create effective reports and dashboards. The paper presents not only theory but also explains their principles. In the practical part of the theoretical knowledge is applied in practice on a sample dashboard that corrects the current solution imaginary company Alfa Kampeny. Although the work is primarily focused developer BI reports and dashboards, ideas contained therein apply to all those who have businesses are graphs and tables.
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Mental states: function of its conception in identification of paradigms of cognitive psychology
Sedláková, Miluše
The article is an abbreviated version of the poster. It deals withthe subject matter of mental states, the concept of which is employedprimarily by "theory of mind" and folk psychology. The autor focuseson delimitating this kind of mental entities and listing theircharacteristic attributes. She further points out the basiccontradiction within the information paradigm, the manifestationof which is the formation of representationist paradigm contrapositiveto that of presentationism. Both these paradigms can be characterized,among others, by different attitude towards the possibility ofincorporating the concept of mental states to scientific psychology.
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