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Communication strategy of Peugeot Czech Republic in 2012-2014
Vaněk, Petr ; Klimeš, David (advisor) ; Strielkowski, Wadim (referee)
The first part of this bachelor thesis "The communication strategy of Peugeot Czech Republic in the years 2012 - 2014" focuses on the introduction of the theoretical base, which is essential part of the other parts of this thesis. There are introduced concepts such as marketing mix and communication mix and the term "major sport event" is here defined. The second part contains a presentation of the French brand Peugeot and its Czech branch Peugeot Czech Republic. The history of this big French company is described and via descriptive method there is defined the situation of Peugeot Czech Republic in the current Czech car market. In the third, fourth and fifth part of this thesis there is an analysis of the communication strategy of Peugeot Czech Republic in the years 2012 - 2014. Firstly, there are always listed the sporting events of the current year, followed by a brief summary of all campaigns by the company Peugeot Czech republic from the same year and in the last parts there are compared major sports event with all those campaigns by Peugeot Czech Republic. The final sixth part contains a comparison of the intensity of each campaign across the years 2012 - 2014. Campaigns are also compared based on other criteria and the final recommendation for the use of sporting events in the communication...
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Aplication and evaluation of sponsoring for rhythmic gymnastics competition
Dobešová, Markéta ; Holá, Iveta (advisor) ; Štědroň, Bohumír (referee)
Title: Application and evaluation of sponsoring for rhythmic gymnastics competition Objectives: The main objective is the offering of sponsorship packages that have been made previously to former and current sponsors in order to entice them to come back and stay. The next sub-objective is to establish cooperation with new potential partners for competition in rhythmic gymnastics with a tailor-made offer. Methods: In the work are used the methods of quantitative and qualitative research. The method of written polling is applied to former and current sponsors and the method of direct mail and individual semi-structured interview is applied to the selected potential sponsors. Results: During the data collection it was found that the former and current sponsors would prefer a more diverse list of options. Based on the results new sponsorship packages were compiled and especially great demanded list of advertisement options. Thanks to some interviews some new sponsors were added to the competition. Keywords: sponsorship package, list of advertisement options, sports advertising, sports event, donation
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Principles of safety measures of sports events organizers without the involvement of police
Buchalová, Kateřina ; Fiala, Miloš (advisor) ; Vilášek, Josef (referee)
Title: Principles of safety measures of sports events organizers without the involvement of police Objectives: The aim of this thesis is a description of security measures at sporting events organizers. Methods: The thesis theoretical style is focused on searching for available sources of study and research, and writing their summary comparing safety measures of the organizers. Results: This work describes the activities of the organizers of sports events and precautions that must be provided prior to each sports organizer game. The work includes development of both selected sports, a description of spectator violence and groups on spectator violence most often involved. Keywords: safety, organizer, sports events, violence, viewer
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Sport event management: Children Swimming Alliance race
Vacková, Iveta ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Sport event management: Children Swimming Alliance race Objectives: Suggestion for management and orgnization of 4th annual race organized by Children Swimming Alliance, serving as a model for organization. Methods used: case study, semi-structured intervierw, informal interview, participant observation, document analysis, SWOT analysis Results: Proposal of management of Alliance annual race useable as a model for organization of the event. Suggestions and proposals for next years. Key words: sport event, case study, participant observation, SWOT analysis, Children Swimming Alliance, swimming
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Problems of organizing a public marathon cross-country skiing
Gazdačková, Lucie ; Gnad, Tomáš (advisor) ; Finková, Dana (referee)
Topic: Organizational issues of a public mass marathon in cross-country skiing Goals of thesis: The aim of this thesis is to identify all the difficulties with planning, implementation and evaluation of public mass marathon in cross-country skiing. Further this work should give a example and methodological manual for organization of public mass marathon. This thesis is valid for Czech Republic. Method: The solution results from analysis of documents dealing with the issue. Another source of information is based on long term organizational experience of LK Slovan Karlovy Vary with organizing public mass marathon. Results: The main goal was achieved by creating detailed instructions for organization of mass race. The main contribution of this thesis is to provide the guidelines for organizers beginners of public mass marathon. The work is divided into two parts. The theoretical part describe history of mass-races in cross country skiing at home and abroad. There is also set of rules for mass races and theoretically described process of organizing sport's events in terms of economics, marketing and management. The practical part describes the preparatory phase, implementation phase and final completion of the race. Keywords: Cross-country skiing, race organisation, sport event, methodical manual
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General model and process of planning sports events
Vízek, Patrik ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: General model and process of plannig sports events Objectives: The aim of this work is create and propose general process of plannig sports events and also construct and propose general model of planning sports events. Methods: The diploma thesis used a method of qualitative analysis and synthesis of knowledge from selected events. Results: The outputs of the thesis are the general model and the process of planning sports events, which are applicable to any sports event and serves organizers to simplify their work on preparing sports event. Keywords: planning, organization, planning model, planning process, sports event
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Marketing communication of World championship in acrobatic rock and roll 2013
Zbořilová, Veronika ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Title: Marketing communication of World championship in acrobatic rock and roll 2013 Goal: Evaluation of marketing communication of World championship in Acrobatic Rock and Roll 2009 and proposing marketing communication of 2013 Methods: In this work were used analysis of texts and documents, qualitative interview, observation and SWOT analysis. Results: New integrated proposal of marketing communication with two appearance variations of advertising leaflets. Key words: Marketing, communication mix, sport event, analysis of documents
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Conditions of volunteering in selected sport events
Denk, Štěpán ; Janák, Vladimír (advisor) ; Crossan, William Morea (referee)
Title: Conditions of volunteering in selected sport events Objectives: The main goal of this bachelor's thesis is to evaluate the area of volunteering in selected sports events. The metodology of work with volunteers is presented specifically in the concrete areas of volunteering management. Using the data from extremely diffrent sports events the characteristics of volunteering in sports are defined. The partial goal of the conclusion is to make recommendations based on the research, which would improve sports volunteering at similar events and make it more effective. Methods: The research itself was carried out by using questionairs filled in by volunteers at the European Athletics Indoor Championships and local orienteering competitions. The complementary method is an interview with the director of orienteering competition. Results: The results of the research reflect the largerly different conditons of organizing the chosen events both in the area of managing the volunteers as well as in other key activities. Even though great differences between the two evaluated events exist, there are certain chracteristics of sports volunteering which are common to both the events. Both the common features and the particular ones are chracterised and discussed in the practical part of the thesis. In...
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Sports event management: Mayor's Lax Cup 2015
Křehlík, Pavel ; Janák, Vladimír (advisor) ; Crossan, William Morea (referee)
Title: Sports event management: Mayor's Lax Cup 2015 Objectives: Analysis of 4th annual Mayor's Lax Cup, organized by SK Lacrosse Jižní Město. Subsequent suggestions for improvement in next years. Methods: Survey uses case study as a method. Data is collected through participant observation, documents analysis, and semi-structured interview. Conducting of SWOT analysis based on collected data. Results: Mayor's Lax Cup is a promising sports event with plenty of room for improvement. Based on these imperfections I made a list of suggestions and proposals for next years. Key words: sports event, case study, participant observation, SWOT analysis, Mayor's Lax Cup, lacrosse
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Organization of voluteers at the RunTour running series
Šantrůčková, Veronika ; Janák, Vladimír (advisor) ; Šíma, Jan (referee)
Title: Organization of voluteers at the RunTour running series Objectives: The main objective of this diploma thesis is to evaluace the satisfaction of volunteers and organizers with the volunteer program on the running series RunTour and to suggest possible recommendations for its improvement. Methods: As part of the qualitative survey, the method of in-depth interviews was used, which took place with the coordinator of the volunteer program and with the heads of selected sections. Furthermore, a quantitative method of electronic interrogation was applied. The research was complemented by observations made by the author of the thesis, who personally participated in all races. Results: The research shows that most volunteers and organizers evaluate the volunteer program very positively. However, research has identified several areas where there is room for improvement. These are the areas of organization, communication and refreshments. Keywords: running, volunteering, volunteers management, satisfaction, sport events, organization
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