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E-commerce Business
Smolík, Luboš ; Zeman,, Tomáš (referee) ; Němcová, Zuzana (advisor)
Bachelor thesis creates a proposal of e-commerce business and e-marketing strategy for company Crhak Ltd. It analyzes the current state of e-commerce and with comparison to modern trends and developments in e-commerce brings a solution for better marketing strategy and optimalization for system.
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Sales Promotion and Advertising of New Company
Nguyen, My Linh ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The bachelor thesis investigates mainly marketing, more specifically sales promotion and advertising of the business which is aiming to enter the market of providing photography services. Theoretical parts include concepts of marketing, marketing mix, and marketing communication. The second part is composed of several analyzes which results are used in the third part. The latter induces suggestions mainly to improve its position on the mar-ket.
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Possibilities of Companies Advertisement of Fairs
Budínská, Lucie ; MBA, Kateřina Čapková, (referee) ; Dvořák, Jiří (advisor)
The bachelor's thesis is focused on promotion EXCON copmany, Ins. at the trade fairs. It contains information about the company being analyzed, the general advertising and advertising at trade fairs. Methods and examples of promotion at the trade fair, ways to prepare and implement the exhibition to meet all the required targets. Above all this bachelor's thesis is focused on proposition of the optimal structure of advent at the trade fairs.
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The Proposal for Improving of the Marketing Mix
Krátká, Martina ; Řičánková, Iveta (referee) ; Novák, Petr (advisor)
Master´s thesis is focused on evaluation of current marketing mix and its possible improvements of company Vinařství U Kapličky. Goal of the thesis is increase sales of this company. Thesis is separated into four parts. Theoretical part is focused on theoretic assumptions, which relates to marketing mix issues. Analytical part is comparing gathered information from theoretical part with current company’s situation. Suggesting part describes specific suggestions for improvements, which were, based on analytical part, evaluated as problematic. Last part deals with economical evaluation and benefits of suggested measures.
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The Proposal of Improving the Company Promotion
Kopřivová, Gabriela ; Sedlák, Petr (referee) ; Petráš, Jiří (advisor)
This bachelor thesis was elaborated for the company AUTOELEGANCE BRNO, s. r. o. It evaluates its current methods of promotion and examines imperfections in this field. It contains a proposal of improving the company promotion concentrated especially on field of advertising and sales promotion, which includes new methods of the company promotion and their application in practice.
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Communication Mix of Company Fabory CZ Holding s.r.o.
Záhradník, Šimon ; Kališ, Martin (referee) ; Mráček, Pavel (advisor)
The thesis is dealing with changes in marketing communication of Fabory CZ Holding s.r.o. The goal is to propose improvements, which will bring to the company added value in marketing, whereas these changes can be realistically implemented. The theoretical part includes issue of marketing mix into the theoretical Framework and analyses detaily marketing communications. Analytical part describes the current state of company. The part of propose is focused on propose, which improves present condition of marketing communication.
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Merchandising and its influence on the shopping behaviour of customers in a selected company
Havlíčková, Alice ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis is focused on improving the merchandising of selected company. The first part deals with definition of the theoretical framework, based on which the current situation in the company is evaluated. Through quantitative methods and individual interviews with employees of the selected company, a new store layout is proposed in such a way as to achieve the identified customer requirements, bring new customers to company, strengthen the loyalty of existing customers and at the same time increase sales.
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Communication Mix of the Company Výtvarný-Shop.cz
Svobodová, Martina ; Mráz, Jaroslav (referee) ; Mráček, Pavel (advisor)
This bachelor thesis aims to evaluate the present situation of the communication mix of company, which sells art materials and tools in two stores and e-commerce. In the theoretical section, there is briefly described the marketing mix and one of its components, communication mix, is explained in detail. This issue is closely related to the company and it is outlined in the analytical part, there is also a detailed table inspired by SWOT analysis. Based on the analyzes, in the last part of the thesis there are measures developed to improve marketing communications of Výtvarný-Shop.cz.
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Proposal of Communication Mix
Gloza, Jiří ; Havlíček, Petr (referee) ; Milichovský, František (advisor)
This diploma thesis deals with the analysis and evaluation of marketing communication at Data Daemon, s.r.o., dealing with industrial automation. In the theoretical part are described the theoretical starting points of work on the given topic of marketing research on the B2B market. In the analytical part, the necessary analyzes are made to propose a new communication mix for this company. Suggestions for improving the communication mix are summarized in the third chapter of this diploma thesis.
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