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Design of Promotion Strategie in the Hospitality Industry - a Comparable Study for the Czech Republic and Ireland
Baranyiová, Lucie ; Hrdinová, Lenka (referee) ; Luňáček, Jiří (advisor)
This diploma thesis entitled "Design of Promotion Strategie in the Hospitality Industry - a Comparable Study for the Czech Republic and Ireland" addresses strategic practices in different countries and further applies them. The aim was to assess whether it is possible to apply the same advertising procedures as in Ireland at domestic country. The evaluation was carried out on the basis of a semi-structured interview with a Irish resident working in the hospitality industry and a questionnaire survey which took place in the Czech Republic. In the conclusion the are formulated specific steps inspired by Ireland which can be applied in the Czech Republic.
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Proposal of Communication Strategy (for real company, organizaci)
Tuč, David ; Kruliš, Vladimír (referee) ; Šimberová, Iveta (advisor)
The diploma thesis concerns a creation of communication strategy for multimedia festival named Lumirova triska 2009. The work includes a summary of basic marketing approaches towards the communication strategy creation, description of its application, former communication analysis and an overview of the current state on the market of festivals involving advertising creation, as well as proposals for communication improvement, managing model of the event and an effectivity assessment from the economical point of view.
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Sales Promotion and Advertising of Specific Real Estate Agent
Kvasnicová, Sabina ; Schüller, David (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the issue of marketing communication focusing primarily on sales support and advertising of an independent real estate agent. The theoretical part deals with knowledge from the literature, especially from the field of marketing, marketing communication, sales promotion and advertising. The analytical part consists of the presentation of real estate agent, analysis of the 4P marketing mix, competition analysis, SLEPT analysis, client analysis and summary analysis. The last part deals with my own proposals to improve marketing communication in sales promotion and advertising.
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Proposal of Company Communication Mix
Procházková, Nikola ; Štefulík, Bohuslav (referee) ; Kaňovská, Lucie (advisor)
The bachelor’s thesis is focused on the proposal of new communication mix in the company Annapurna s.r.o. based on the analytical part. This company is specialized on distribution of advertising printed materials and other advertising tools. The work includes the theoretical, analytical and proposal part. The theoretical part is concentrated on the general knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research. The proposal part introduces some suggestions for solutions.
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Proposal of Communication Mix of Selected Company in the Trade and Service Sector
Kuldová, Sabina ; Dostalíková, Hana (referee) ; Milichovský, František (advisor)
The main objective of this bachelor thesis is the analysis, evaluation of the existing communication mix of the company Lemur v.s.a. and it’s proposals to improve it. The theoretical part of the bachelor thesis focuses on a description of the basics, which are related to the issue. Integral part of this thesis is also a company characteristics, marketing mix, SWOT analysis and last but not least communication mix to which are processed suggestions for improvement of the current situation in the last part of the thesis.
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Proposal of Comunication Mix
Havlíčková, Romana ; Fiala, Roman (referee) ; Zich, Robert (advisor)
This bachelor´s thesis deal with assemblage of communication mix for the firm M-soft, the firm is engaged in internet services and sales computer technology. Thesis examines the firm, analyse of communication mix and environment and proposes useful combination of instruments of communication mix.
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