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Proposal to improve the marketing mix of the company
Foltýn, Filip ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor thesis deals with a proposal to improve the marketing mix of the company Decathlon, in the Czech Republic registered in the business register as DECASPORT s.r.o. The thesis is divided into three main parts. The first, theoretical part, explains the concepts of marketing and the marketing environment. The analytical part is focused on the analysis of the company's marketing mix and then individual analyzes are performed. The last part deals with individual proposals to improve the marketing mix.
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Proposal of Comunication Mix
Havlíčková, Romana ; Fiala, Roman (referee) ; Zich, Robert (advisor)
This bachelor´s thesis deal with assemblage of communication mix for the firm M-soft, the firm is engaged in internet services and sales computer technology. Thesis examines the firm, analyse of communication mix and environment and proposes useful combination of instruments of communication mix.
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Proposals for Improvement of Services in the Hotel
Brychtová, Adéla ; Izák, Filip (referee) ; Mikulec, Luděk (advisor)
This diploma thesis deals with suggestions for improving the services of Hotel U Labutě in Žďár nad Sázavou. It is a small hotel with a number of competitive hotels. An important part of the work is an analysis of the current condition of the hotel and proposals for solving specific shortcomings found during the analysis. The purpose of the proposals is mainly to improve the quality of the services provided and increase the attendance of the hotel restaurant.
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Corporate Culture as a Way to Obtaining of Customer
Prudíková, Monika ; Reiterman, Tomáš (referee) ; Mráček, Pavel (advisor)
The thesis deals with the issue of corporate culture as PLEAS The theoretical part is aimed at clarification of terms relating to corporate culture. The practical part of the firm unveiled further. Found here also the questionnaire. Based on the shortcomings identified through the survey and further analysis, are formulated proposals to increase the level of corporate culture and employee motivation.
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Model of Sanitary Equipment of E-shop
Pavlů, Jan ; Dvořák, Jiří (referee) ; Dvořák, Jiří (advisor)
Bachelor´s thesis includes designing model of e-shop with the sanitary equipment. There are described basic theoretical concepts and problems associated with this form of trading involved. The work also describes the modules and functions of Internet trade area, discusses the legislation, opportunities for promotion, the ordering and payment in e-commerce environment.
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Proposal and Economic Evaluation of Company's Marketing Strategy
Odrazilová, Petra ; Rašnerová, Martina (referee) ; Novák, Petr (advisor)
This bachelor’s thesis is dealing with strategic marketing of company PETRA ODRAZILOVÁ PHOTOGRAPHY. It analyses the overall situation on the photography market, the company itself, its strengths and weaknesses, opportunities and threats. According to these analyses it suggests new resolutions, which could lead to gain new customers and total improvement of the company. Then is evaluated economic situation of the company.
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