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Sale promotion of a small family business producing dancing costumes
Prokešová, Renata ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
In this bachelor thesis I deal with a particular company whose main business is production of dance costumes. Thesis is divided into two parts, which is theoretical and the other one is practical. Theoretical part includes basis of marketing communication. It focuses on sales promotion, advertising and point of sale communication. The other part focuses on aplication of theoretical knowledge to a practical use in specific company. My bachelor thesis is devoted to a current marketing situation and at the end of this thesis is proposed new marketing campaign.
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Solution design of dual food quality problem through Blockchain technology
Kopec, Martin ; Luhan, Jan (referee) ; Novák, Lukáš (advisor)
The goal of this diploma thesis is to propose a system based on blockchain technology that is dealing with dual food quality problem in countries of the EU. The theore- tical part of the thesis explains basic principles of blockchain technology, provides an analysis of the dual food quality problem, EU market and the current blockchain implementations in food industry. The practical part focuses on the solution design of such a system itself.
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Business Plan
Kalás, Jakub ; Putnová, Anna (referee) ; Veselý, Josef (advisor)
The aim of bachelor's thesis is to create a business plan, the subject of which is the estab- lishment of a company operating in the production and trade sector. The work defines the basic, but also broader facts and circumstances of the company's origin, both legally and managerially and technically. These concepts, requirements and plans will serve the com- pany for its creation and subsequent implementation. The content includes condition ana- lyses and calculations together with suggestions for solutions that will help the company to operate and develop.
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Brand of quality VITALITY PLUS
BRABCOVÁ, Kristýna
Purchasing more expensive products the attention is focused on their quality and lifetime. The bachelor thesis is aimed especially at these product life and presents the Czech Quality Program and a brand of Quality Vitality plus. This brand has been newly included in the Czech Quality Program since 2017. The brand of Quality Vitality plus is awarded by the Association of Czech Consumers for non-food products, for which the manufacturer declares lifetime that is adequate with the real expectations of the consumer. The work analyses the attitude of the holders and representatives of the general public to this brand.
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Changes in tourist offer in the regions of the Czechia in the years 2009-2018 based on the COT magazine
Nekola, Petr ; Fialová, Dana (advisor) ; Nekolný, Lukáš (referee)
The aim of the bachelor thesis is to find out the changes in tourist offer and tourist products in the regions of the Czechia in 2009-2018. The definitions of tourism, the potential of tourism, the risk factors for tourism and the trends in tourism are presented and compared. An analysis of typology and forms of tourism is carried out based on the research of COT articles using simple descriptive statistics and graphic representations in the word clouds method. The distribution of regional differentiation of forms of tourism is based on the analysis of common topics in the COT magazine for individual years. The main finding is that tourist offer changes over time, but some forms and themes are repeated, such as urban tourism, active holidays, tourism projects, spa tourism, domestic and inbound tourism. Key words - regions of the Czechia, offer, products, tourism.
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The Effects of Medicinal Plants on the Human Body
Škrdlová, Kamila ; Hlaváčová, Lucie (advisor) ; Skýbová, Jana (referee)
The diploma thesis concentrates on medicinal plants, their use and effects in the treatment of diseases. The thesis summarizes some effects of medicinal substances contained in plants and herbs. They are suitable for use in selected diseases. The research part of diploma thesis deals with the mapping of methods of treatment and production of herbal products among university students. The thesis also examines whether students are inclined to use more herbal therapy over conventional pharmaceutical drugs. It investigated whether information on herbs in schools sufficient. KEY WORDS medicinal plants, plant's medicinal substances, herbs, products, phytotherapy
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Business plan and the possibilities of its expansion
VOLF, Tomáš
The aim of this work was to compare different offers and for a few cases to compute the value of the APR for several types of loans. I made calculations for the loan from building savings, bridging loan, secured loan and two types of mortgages. At the end of my work, the results are processed, assessed and according to the value of the APR is determined the order of the individual types of loans. The aim is to ensure better awareness, greater insight of the financial market and at the same time to help with deciding in what situation what kind of loan to apply.
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Consumers' perception of the Fair Trade mark
HOLAROVÁ, Kristýna
The main objective of this thesis is to find out how the consumer perceives the Fairtrade mark. The other objective is to find out what products the consumer buys and if the sustainable consumption is important for consumers. This objective is achieved through a survey. Fair trade means a correct approach to producers of the Global South. Fair trade prevents from exploitation of growers and children´s labour. Fair trade is a globally used brand preferred mainly in the developed countries of Europe and North America. This brand is a part of organic farming and sustainable development. The main mission of this mark is to provide growers a corresponding payment which is bigger than costs of cultivation or production. The current objective of this brand is that consumes must buy fair trade products for sustainable development, not only for the brand itself.
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The role of information centre in marketing a place on an example of agency CzechTourism
Čermák, Petr ; Johnova, Radka (advisor) ; Lipková, Helena (referee)
The bachelor thesis "The role of information centre in marketing a place on an example of agency CzechTourism" deals with the role of information centre and marketing in the area of tourism on an example of government organization CzechTourism. This thesis describes different functions of the agency, especially its marketing action in area of Czech Republic propagation, as a destination of tourism interest. Basic information about marketing in tourism area will be shown in the introduction. That is followed by Czech Authority of CzechTourism, which contains basic information about agency, agency-used communication form included, marketing concept, marketing strategy, swot analysis of destination, and other forms of CzechTourism marketing. Representation of CzechTourism abroad will be presented in conclusion, together with results of my personal research, which deals with questions about organization actions.
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