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Comparison of media coverage of the 2010 and 2022 FIFA World Cups in Slovak media
Steindl, Richard ; Trunečka, Ondřej (advisor) ; Turková, Kateřina (referee)
Bachelor thesis deals with the comparison of the media image of the 2010 World Cup in South Africa and 2022 World Cup in Qatar. It compares it in two Slovak periodicals, in the SME newspaper and in the Šport newspaper. These two media are a fundamental part of the Slovak market and sport is one of their primary interests. The monitored period is the first 10 days of both championships. The theoretical part is devoted to sports journalism and its development. It also discusses social issues in sports and media coverage of high-profile events, which includes selected football world championships. It also describes in detail both World Cups, which the work research. In the practical part, using quantitative content analysis, the work classifies articles in selected periodicals into predetermined categories. Based on this, it compares which topics the selected newspapers covered in these periods. Furthermore, the work compares not only the topics, but also the authors and the scope that the media gave to the World Cups in individual years. The obtained results thus form and compare a complex media coverage of the championships in selected Slovak media. Richard Steindl
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Russian information warfare in Slovakia
Juhászová, Bianka ; Charvát, Jan (advisor) ; Kubátová, Hana (referee)
The thesis is devoted to a detailed analysis of the impact of the Russian information war on the Slovak information environment. Emphasis is placed on current data in this area and the thesis focuses on information operations after 2022. The themes and narratives that Russia uses for influence in its information warfare are examined. The aim is to provide a comprehensive picture of what themes and narratives Russia is using to manipulate the Slovak audience and a framework to analyze these attacks. Using this framework, it is possible to examine the themes of Russian disinformation in Slovakia and the goals that Russia may pursue through these information operations. The thesis also provides a theoretical foundation on information warfare, its development in the Russian Federation, and the main themes of its current form. In the practical part, the theoretical knowledge will be applied to the analysis of two specific cases of information operations from the period of the election campaign in Slovakia in 2023. The methodological approach includes a content analysis of Slovak media, social networks, disinformation websites and platforms. This will be complemented with data from various opinion polls and academic studies of the Slovak information space.
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The Role of Gender in the Media Coverage of 2023 Czech Presidential Election
Šimková, Jana ; Rektorová, Lucie (advisor) ; Lütke Notarp, Ulrike (referee)
The aim of this diploma thesis was to find out, what role gender played in the media coverage of Danuše Nerudová's campaign for the presidential election in 2023. In the theoretical part, the concept of gender is explained as well as its connection to politics and how gendered language influences the political environment. Attention is paid to gender stereotypes, the historical development of women's representation in politics, and to specific obstacles that prevent women from being as active in public life as men. Specific impacts of stereotypes are shown through the examples of two well-known foreign female politicians, Hillary Clinton and Zuzana Čaputová. The context of the Czech presidential election in 2023, the campaign of Danuše Nerudová and the ways in which she herself has related to the issues of feminism and gender are then described. The methodological part presents the chosen research methods, qualitative and quantitative content analysis, and the media examined: Aktuálně, Deník Referendum, iDnes, iRozhlas, Echo24, Heroine, HN, Novinky, Reflex, and Seznam Zprávy. The qualitative research describes what the media most often focused on in relation to gender and the female candidate; the position of women in politics, criticism of Nerudová due to her lack of authenticity overconfidence,...
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The Media Habits of Children Aged 6-8 Years
Havlíčková, Anna ; Háša, Marek (advisor) ; Šimková, Karolína (referee)
This diploma thesis explores the media habits of children aged 6-8, a developmental stage corresponding to early school age according to psychological understanding. Through the ethnographic method of guided tour, in which participants lead the researcher through their home, it is possible to examine these media habits within their natural environment. As indicated by its title, this thesis is primarily dedicated to researching media habits among children of this age group. The secondary research questions are focused on independent media engagement and contrasting daily media usage with periods of increased leisure time, such as holidays or weekends. Additionally, it examines which type of media children use and whether they use them to communicate with their peers. Finally, it explores the organization of personal space in relation to the individual media. The detailed results of this analysis uncover the content consumed on participants' devices, technical and skill-related challenges associated with media, descriptions of individual families' media usage approaches, levels of independence in media consumption, the integration of media into daily children's or family routines, and the difference in these routines compared to periods of increased leisure time. It was observed that there exists a...
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The phenomenon of single motherhood in the online space and public opinion
Němcová, Barbora ; Hájek, Martin (advisor) ; Vocásek, Tibor (referee)
The topic of this thesis is analysing the differences in attitudes towards single mothers in public opinion and media representation. The theoretical part draws on the concepts of feminization of poverty, stigmatization, and agenda-setting theory. The thesis utilizes quantitative methods - factor analysis and contingency table analysis of public opinion (with data from VÚPSV 2019) and content analysis of online articles (326). The analysis of public opinion revealed a diversity of attitudes towards single mothers, with women, single and divorced individuals exhibiting greater support for single-parent parenting and state financial assistance, while men, married individuals, and older respondents tended to disagree. A general tendency to support financial assistance for single mothers was observed. Quantitative content analysis of online articles indicated that the media representation of single mothers is predominantly non- stigmatizing or positive (56%). Despite the prevalence of a non-stigmatizing image in the media, there remains a tendency towards homogenization and stereotyping of single mothers as victims of gender and structural inequalities. The media image reproduces the notion of single mothers as victims dependent on financial assistance, which aligns with the concept of the feminization...
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Secondary Victimization and Victim Blaming in the Media: A Case Study of the Dominik Feri Scandal
Mažáriová, Tereza ; Ris Čížková, Petra (advisor) ; Křeček, Jan (referee)
This bachelor thesis deals with media coverage of the Dominik Feri case in connection with secondary victimization and victim blaming. This case involves Dominik Feri, a former MP of the Czech Republic, who was publicly accused of sexual violence by several independent witnesses in 2021. This thesis consists of a theoretical part, which includes a definition of related terms and an introduction to the case, including its wider social context. The practical part is a qualitative content analysis that addresses whether the media in reporting this case has somehow wronged the victims and caused secondary victimization as a result. This will be pursued using a few selected search codes in selected articles of the media originating from key moments in the case between 2021 and 2024. Space is also given to reader reactions in order to establish any possible link between their opinions and the narrative of each media outlet.1 1 Přeloženo za pomoci www.DeepL.com
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The trial of Milada Horáková and Co. and its influence on the Czechoslovak media in 1950
Sladká, Julie ; Groman, Martin (advisor) ; Cebe, Jan (referee)
The bachelor's thesis examines the trial of Milada Horáková and associates and its impact on Czechoslovak media in 1950. It explores the political background preceding the trial, the fate of Milada Horáková, and the media environment of the time. The practical part includes research from both contemporary and historical media. Specifically, it utilizes qualitative content analysis of Rudé právo and Nová svoboda from mid-May to mid-June. The goal was to identify main themes, narratives, and propagandistic elements in the headlines, subheadlines, and subtexts of both newspapers. The research revealed how the figures of the trial were presented and how the media approaches of the two newspapers differed. The findings provide deeper insights into media manipulation under the totalitarian regime and the methods used. Additionally, the practical part includes an analysis of Martin Vadas's documentary series "Process H" and an examination of mentions of the series in Czech online media. The result is a summary of the documentary series, detailing the types of approaches and perspectives it utilizes, and providing a broader context of how the trial was staged and the propaganda techniques employed by the media. The intention of both studies is to contribute comprehensive knowledge about how the...
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Depiction of events in Czech history through the communist propaganda
Lehetová, Lucie ; Groman, Martin (advisor) ; Cebe, Jan (referee)
The thesis focuses on the depiction of events in Czech history and how they were portrayed by communist propaganda in the 1950s and 1970s in selected Czechoslovak media. The theoretical part focuses on the basic concepts related to propaganda, and the specifics of communist propaganda in Czechoslovakia are examined, including the cult of personality, classes and class struggle. Czechoslovak media - daily press, radio, television, film - are analyzed, and teaching is also included. Based on defined parameters, seven relevant historical events are selected and described in detail. The practical part is an assessment of the development of propaganda of the selected events in the 1950s and 1970s. The findings suggest that propaganda strategies have changed over time, but certain elements remain constant. The results show that in the 1950s the emphasis was on fear and reinforcing the party's will, while in the 1970s propaganda efforts became routine. The discussion then opens up the possibility of further exploration of the issues, including the inclusion of radio and television, as well as comparisons of other relevant periods.
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