National Repository of Grey Literature 14 records found  previous11 - 14  jump to record: Search took 0.00 seconds. 
Advertising Targeting Children on Social Media and its Reflextion by this Target Group
Mimochodková, Ráchel ; Rosenfeldová, Jana (advisor) ; Zavadilová, Tereza (referee)
The bachelor's thesis focuses on commercials targeting children on social media networks, which is often criticized and often discussed due to its ethical side, since children target group is the most sensitive one. The first part of the thesis focuses on commercials targeting children group and how it is regulated by law including examples from abroad and psychological profile of children. Practical part of the thesis focuses on the social network called Instagram and commercials published by influencers. In this context we experience discussions mostly considering transparency of the influencers and the necessity of labelling advertisement posts. The goal of the thesis is to shed a light on approach of children towards influencer commercials and find out under what circumstances can children identify a commercial.
The Channel of Influence? YouTube Advertising and the Hipster Phenomenon
Horáková, Zuzana ; Balon, Jan (advisor) ; Hájek, Martin (referee)
This research seeks to address the topic of the influence of the YouTube advertising on society as seen by the members of hipster subculture. This work aims to explore the attitude of hipsters towards the YouTube thanks to an analysis of the interviews and also with the help of a theoretical framework of core concepts such as subculture, hipster, lifestyle or advertising practices. The reason I address hipster attitudes is the fact, that hipster phenomenon has become widespread nowadays. Moreover, those individuals are associated with skeptical stance towards the mainstream trends. Therefore, I have decided to confront the ostensibly distrustful view of hipsters towards YouTube as a representative of modern mainstream and then analyze self-proclaimed attitudes of hipsters as such.
Influencer Communication Analysis From A Brand Marketing View
Kotenová, Lenka ; Zamazalová, Marcela (advisor) ; Stříteský, Václav (referee)
Influencer marketing passed through a significant development toward social media in last few years. Influencers, who are in power to influence through their channels, grew into more important part of brand marketing communication. The purpose of this thesis is an analysis of typical signs, tendencies and measurements of campaigns on certain current examples of biggest czech influencers.
Strategic brand communication on Instagram
Marková, Kateřina ; Láb, Filip (advisor) ; Zezulková, Markéta (referee)
The main objective of this master thesis is to describe the way Czech brands are using Instagram in their strategic communications. Instagram allows brands to share information about their products, communicate with fans and to gather feedback. This two-way communication also influences the development of a brand identity. The theoretical frame focuses on concepts related to strategic brand communications on Instagram and it describes tools and features that can be used in this process. Collaboration with influencers is also mentioned as one of the crucial strategies. Qualitative research was conducted using in-depth interviews with curators and strategists responsible for Czech brand accounts on Instagram. The sample consists of six brand accounts, representing various industries (fashion, car industry, photo products, electronics, food and FMCG). The data obtained from these interviews were divided into six groups where the role of Instagram, content creation, hashtags, the use of Instagram features, collaboration with influencers and future predictions were mainly emphasized. The results of this thesis could potentially serve as an inspiration and recommendation for smaller companies or brands that just started using Instagram in their communication plan.

National Repository of Grey Literature : 14 records found   previous11 - 14  jump to record:
Interested in being notified about new results for this query?
Subscribe to the RSS feed.