|
|
Company Marketing Strategy
Cabejšek, Tomáš ; Dobešová, Michaela (referee) ; Kaňovská, Lucie (advisor)
Bachelor’s thesis is focused on proposal for changes in marketing strategy in shop with electrical appliances and electronics especially from the perspective of the marketing mix and situational analysis. The theoretical part defines the basic concepts of marketing and marketing strategies. The second part of the analysis is focused on the findings of the current situation in the company. In the third section describes the proposed measures whose mission is to improve the current marketing strategy.
|
|
|
Distributed Processing of IP flow Data
Krobot, Pavel ; Kořenek, Jan (referee) ; Žádník, Martin (advisor)
This thesis deals with the subject of distributed processing of IP flow. Main goal is to provide an implementation of a software collector which allows storing and processing huge amount of a network data in particular. There was studied an open-source implementation of a framework for the distributed processing of large data sets called Hadoop, which is based on MapReduce paradigm. There were made some experiments with this system which provided the comparison with the current systems and shown weaknesses of this framework. Based on this knowledge there was created a specification and scheme for an extension of current software collector within this work. In terms of the created scheme there was created an implementation of query framework for formed collector, which is considered as most critical in the field of distributed processing of IP flow data. Results of experiments with created implementation show significant performance growth and ability of linear scalability with some types of queries.
|
|
|
Risks of logistics management in a company
Štěpančík, Ondřej ; Kuba,, Karel (referee) ; Milichovský, František (advisor)
The diploma thesis titled Risks of logistics management in a company deals with the analysis of flow quality in the logistics chain of selected internet shop Notino.cz. The work is divided into three parts. The theoretical part describes the theoretical bases on the basis of specialized literature. The analytical part analyzes the current state of quality, processes in the enterprise, and an analysis of the causes and consequences. The design part draws conclusions from the analyzes, proposes and looks for measures to reduce or eliminate the identified risks.
|
|
|
Distributed Password Generation Using Probabilistic Grammars
Mikuš, Dávid ; Ryšavý, Ondřej (referee) ; Hranický, Radek (advisor)
This thesis describes a process of cracking a password, existing types of attacks and generating passwords using probabilistic grammar. This grammar can be used as an attack that works on the basis of learning from an existing list of passwords and generating them by using constructed context-free grammar from the learning phase. The core of this thesis is the design and implementation of distribution solution for this type of attack. Implementation includes refactoring of existing solution and optimization to maximize use of every available resource.
|
|
|
Marketing Communication Mix of a Company
Žáková, Veronika ; Hudáková, Eva (referee) ; Kaňovská, Lucie (advisor)
The topic of bachelor thesis is „Communication mix of a company“. Thesis is divided into three main parts. In the theoretical part the critical terms of marketing and marketing mix are defined and then applied to the second analytic part of the selected company. The practical parts shows my suggestions for improvements, which are created from the acquired imformation from previous chapters. There are suggestions for a change of communication mix and especially to make propagation more efficient.
|
|
|
The Proposal for Improvement of Inventory Management in the Company ICE invest Ltd.
Vincens, Daniel ; Vostrejžová, Šárka (referee) ; Mikulec, Luděk (advisor)
This thesis presents an evaluation of the proposals and optimizing inventory management at ICE invest spol. s r.o. The theoretical part defines basic concepts regarding this issue, their classification and types of inventory control methods. It also describes the impact of each solution on the costs associated with them. The practical part analyzes the current state of inventory management in the company is also interested in the process of procuring, storing supplies and distribute them to individual branches. The aim of this analysis is to identify weaknesses and fix them with the best solutions that will lead to improvements in inventory management company.
|
|
|
Proposals for Marketing Mix Elements Improvement
Kadlecová, Nikol ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis focuses on proposal for improvement of the marketing mix of education agency SOVA STUDIO, which is division in the company SOVA SYSTEMS Č.R., spol. s.r.o. Theoretical part explains basic concepts of marketing and marketing tools. In the analytical part SWOT analysis is performed on the company and the current situation of marketing mix including the usage of the marketing tools. Based on the results the final part contains propasal for improving the marketing mix.
|
|
| |
|
|
The Proposal of Company Marketing Mix
Kaňa, Vojtěch ; Svobodová, Pavla (referee) ; Kaňovská, Lucie (advisor)
The main aim of this thesis is to analyze the marketing mix of company AUTOMARKET TRUCKS Ltd. The thesis is divided into three main parts. The first part defines the basic theoretical concepts in terms of marketing. The second part presents truck center itself, discusses its customers and the markets where the company operates. The last part contains the proposed changes in the marketing strategy of the company.
|
|
| |
guest ::
