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Communication of film tourism in Prague 2000-2013
Syslová, Kateřina ; Dolanská, Nora (advisor) ; Halada, Jan (referee)
The main aim of my thesis was to introduce filmmaking as a possible source of motivation for inbound tourism capital of Prague. My work deals with foreign film tourism in Prague and its development between the years 2000 - 2013. It defines the concept and outlines the history of this phenomenon in the sociological context. I support the theory with several practical world, Czech and Prague's examples. Furthermore I name and describe the institutions which are necessary in communication with foreign film productions. I also present their activities targeted at foreign producers and directors. Then I explain how the basic norms reflect the law. On the development of film production in the Czech Republic, particularly on the decline of interest in the years 2006 - 2010, I demonstrate the importance of such standards. I also describe the world and Czech examples of marketing communications targeted at film tourists. Campaigns are divided according to the type of media that the destination marketing organizations use. My work also contains British research that I apply to film tourism in Prague. Briefly I deal with change that has occurred in this industry after the advent of modern technologies and new media. That affects audio-visual production and its consumption. At the end of my work I present...
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Communication Activities of Prague Airport Since 2007 Till Present
Miketová, Daniela ; Dolanská, Nora (advisor) ; Köppl, Daniel (referee)
MIKETOVÁ, Daniela. Komunikační aktivity letiště Praha-Ruzyně od roku 2007 do současnosti. Praha: Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a PR, 2011. 60 s. Vedoucí diplomové práce: PhDr. Nora Dolanská, MBA. Abstract Diploma thesis "Communication Activities of Prague Airport since 2007 till Present" charts the way the company have been building its marketing communications activities in the studied period. Since the thesis depends on publicly available sources, it more fully describes the communication towards the public audiences while the communication towards partners is mapped only with regard to public information. Due to the same reason the thesis contains a very few facts about a communication between company and employees. The thesis tries to define the target audiences as they are addressed by the various components of airport's communication. It should be noted that at present there is integration of the various instruments of the marketing mix. For this reason advertising and PR can not be strictly distinguished, because these two components are interrelated to each other. Each campaign described in this work carries the attribute of communication and they are a compilation of tools turned to the public, partners and employees. Likewise, often there is a...
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Marketing Mix of Town Slavkov u Brna and the Surrounding Area
Lužová, Veronika ; Kokešová, Regina (referee) ; Mráček, Pavel (advisor)
Bachelor´s thesis „Marketing Mix of Town Austerlitz and the Surrounding Area“ focuses on modification of the current marketing mix of tourism and proposing products for a tourist destination, which would increase tourism in Austerlitz and its surroundings, and which would help to develop business. In order to create the right marketing mix, it is necessary to analyze the present state of tourism, competition, demand and prepare SWOT analysis. After evaluating the results, it is possible to compile proposals for products that will help increase tourism. In the end, the marketing mix will be applied to on of the newly proposed products.
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Marketing Mix of Town Velké Meziříčí
Pelikánová, Adéla ; Remerová, Jana (referee) ; Mráček, Pavel (advisor)
The thesis "marketing mix of town Velke Mezirici" focuses on developing a marketing mix of tourism products and proposing a tourist destination. A prerequisite for the creation of a marketing mix is the SWOT analysis, competitor analysis and demand analysis. Based on these results, it establish the vision and objectives and propose different destination tourism products. In the final part of the marketing mix it apply them to a specific product.
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Use of Statistical Methods in Analyzing Tourism in the Jeseník Region
Hořava, Zdeněk ; Stoličný‚, Peter (referee) ; Novotná, Veronika (advisor)
The aim my bachelor`s thesis is the statistic analysis of the current state of tourism in the Jeseník region. The theoretical part describes individual statistical methods and discusses basic concepts of tourism and marketing of tourism. The practical part is devoted to analyzing the current state of tourism development in the Jeseník region. The analysis has three main parts. First is the analysis of tourism using time series for example: natural codition, culture and historici monuments, transport infrastructure or accommodation. The sekond part of the analysis containes the statistical data processing of the questionnaires. The results are summarized in the SWOT analysis of the Jeseník region. The last part contains recommendations for tourism development in the Jeseník region.
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Communication Mix of the Hotel
Řezníčková, Monika ; Kurowská, Monika (referee) ; Kaňovská, Lucie (advisor)
Master thesis deals with improving communication mix of the hotel. Theoretical part describes marketing, environment analysis, marketing mix, communication mix, tourism marketing and risk. Analytical part describes the current situation in the hotel, current communication and marketing mix, including analysis of occupational and general environment, marketing research, SWOT analysis and risk analysis. In the last part I will try to propose a new communication mix to improve the situation in the hotel and suggestions resulting from risk analysis.
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Karlovy Vary as a European Spa Destination
FOTROVÁ, Michaela
The aim of this bachelor's thesis was to evaluate the spa Karlovy Vary as a destination of European relevance, identify the strengths and weaknesses of the destination and compare its market position with selected competitive destinations. On the basis of the analysis of the strong and weak points was identyfied a competitive advantage and as a sales promotion of the destination Karlovy Vary was proposed an inovation of the destination card in two variants.
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