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> Analýza vnímání kampaně "Měníme letiště pro vás" Letiště Václav Havla Praha
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Original title:
Analýza vnímání kampaně "Měníme letiště pro vás" Letiště Václav Havla Praha
Translated title:
Analysis of the perception of the "Changing the airport for you" campaign carried out by Vaclav Havel Airport Prague
Authors:
El Bournová, Hana
;
Klimeš, David
(advisor) ;
Shavit, Anna
(referee)
Document type:
Bachelor's theses
Year:
2017
Language:
cze
Keywords:
airport marketing
;
campaign analysis
;
marketing mix
;
tourism marketing
;
trends in aviation marketing
;
Vaclav Havel Airport Prague
;
analýza kampaně
;
Letiště Václava Havla Praha
;
marketing cestovního ruchu
;
marketing letiště
;
marketingový mix
;
trendy v leteckém marketingu
Institution:
Charles University Faculties (theses) (
web
)
Document availability information:
Available in the Charles University Digital Repository.
Original record:
http://hdl.handle.net/20.500.11956/86085
Permalink:
http://www.nusl.cz/ntk/nusl-357367
The record appears in these collections:
Universities and colleges
>
Public universities
>
Charles University
>
Charles University Faculties (theses)
Academic theses (ETDs)
>
Bachelor's theses
Record created 2017-07-21, last modified 2022-03-04
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