Original title: Analýza vnímání kampaně "Měníme letiště pro vás" Letiště Václav Havla Praha
Translated title: Analysis of the perception of the "Changing the airport for you" campaign carried out by Vaclav Havel Airport Prague
Authors: El Bournová, Hana ; Klimeš, David (advisor) ; Shavit, Anna (referee)
Document type: Bachelor's theses
Year: 2017
Language: cze
Keywords: airport marketing; campaign analysis; marketing mix; tourism marketing; trends in aviation marketing; Vaclav Havel Airport Prague; analýza kampaně; Letiště Václava Havla Praha; marketing cestovního ruchu; marketing letiště; marketingový mix; trendy v leteckém marketingu

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/86085

Permalink: http://www.nusl.cz/ntk/nusl-357367


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses