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The HISPRA Project of the Municipal Library of Prague's Digitalisation Department
Vojířová, Kateřina ; Bratková, Eva (advisor) ; Vorlíčková, Blanka (referee)
The thesis analyses project HISPRA of The Municipal Library of Prague's Digitalisation Department - development of the project, schedule and funding. Other part of thesis presents Digitalisation Department, assumptions of establishment of the department, development, organization and staff, and hardware and software. Furthermore, there is a presentation of an object of digitization. The most important in this part of thesis is presentation of features of the historical documents about Prague. Furthermore, there is an introduction of document's selection strategy. Thesis also presents the various processes of digitization, including access to The Digital Library Kramerius.
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Support of Reading in the Municipal Library Branches in Prague
Kahlerová, Dana ; Vášová, Lidmila (advisor) ; Landová, Hana (referee)
(in English) The thesis deals with a support of reading with aim effort to offered service, organizing cultural and educational actions in the Municipal Library of Prague. The first part solves theoretical definition and the meaning of reading. There are briefly explained some terms that relate to - reading, the reader, reading socialization, reading literacy, etc. Factors that influence reading process and education for reading are monitored, as well. Furthermore, national representative projects supporting reading primarily in libraries are presented at my work, too. The second part of my work is focused on the Municipal Library of Prague and its role in supporting reading. It describes the library from the view of its mission, the way of financing (funding) and organization structure. The essential part pays attention to the presentation of specialized sections and services, which are provided in the library. It describes different actions supporting reading or providing propagation of the library. Last but not least, the different sections of the Municipal Library of Prague are depicted here with attention to organizing cultural and educational actions, which contributes to supporting reading. In conclusion, acquired pieces of knowledge are summarized and the future of the Municipal Library of...
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Communication activities of Municipal Library of Prague from 2007 to present
Nguyen, Hong Khanh ; Halada, Jan (advisor) ; Dolanský, Pavel (referee)
The bachelor thesis Communication activities of the Municipal Library of Prague from 2007 to present deals with marketing communication of the Municipal Library of Prague in this period. The two preliminary chapters of this bachelor thesis are devoted to the roles that books and libraries have in our society. The following part discusses the relationship between public libraries and marketing. Afterwards there is a brief introduction of the Municipal Library of Prague as an important organization for cultural life of Prague citizens. The main part of this bachelor thesis deals with the specific communication activities of this institution, when initially it focuses on the analysis of parts of the marketing mix of the Municipal Library of Prague and then analyzing its marketing communication. Each used communication tool is discussed in detail to provide a comprehensive view of how the Municipal Library of Prague communicates. The analysis includes both classical tools such as PR, but also new ones. Great emphasis is placed on Internet communications as the main form of communication of the Municipal Library of Prague. Organization's web site and its profile on social networks are subjects of widespread research. Recommendations are also included in this analysis.
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Approaches to determining the value of public services from consumers perspective
Řehák, Tomáš ; Stejskal, Jan
Potřeba hledat úspory ve veřejných rozpočtech staví čím dále větší počet veřejných knihoven před úkol odpovědět na otázku po své užitečnosti. A odpovědět nikoliv ve floskulích či neměřitelných kategoriích. Je třeba odpovídat v korunách, procentech či měsících návratnosti. A je třeba nalézt odpovědi nejen na otázky užitečnosti knihovny jako celku, ale i jednotlivých služeb či jejich okruhů. Městská knihovna v Praze spolu s Univerzitou Pardubice a Univerzitou Matěja Béla v Bánské Bystrici pracují na tříletém projektu, který by měl pomoci nalézt metodiku hodnověrně prováděných výzkumů v této oblasti.
Slides: idr-517_1 -  PDF
Video: idr-517_2 -  MP4
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Financing of Allowance Organization – the Municipal Library of Prague
Matyášová, Hana ; Boukal, Petr (advisor) ; Krause, Josef (referee)
Bachelor's Thesis about the theme "Financing of Allowance Organization -- the Municipal Library of Prague" provides information about how to work with various funding sources in the Municipal Library of Prague. In the theoretical part I presented funding in general, the incorporation of allowance organizations into the economics sector, available funding sources and especially the allowance organization as such. The practical part is devoted to the Municipal Library of Prague in general incl. its history. Then I looked at the rules concerning financial settlement, principles of financing and economy of individual years 2008, 2009 and 2010. I used the data as a basis for comparison and evaluation of funding sources, which are diverse in our allowance organization. Finally, I evaluated major projects in the Municipal Library of Prague, which were not only realised in the years 2008 - 2010, but are also interesting in terms of funding.
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