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Proposal for New Brand Development
Tomanka, Peter ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Bakalárska práca sa zaoberá problematikou strategického rozvoja značky klasického mužského obliekania. Práca je rozdelená do troch častí. V teoretickej časti sú vymedzené teoretické východiská, ktoré slúžia na vytvorenie a budovanie stratégie značky. Po vymedzení teoretických poznatkov, nasleduje analytická časť. Táto časť sa zaoberá prieskumom trhu a potenciálnych zákazníkov. V práci sú spracované výsledky analýzu trhu. Tieto výsledky slúžia ako základ pre tvorbu návrhovej časti.
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The Proposal of Company Development
Semančiková, Karolína ; Šiarnik, Pavel (referee) ; Bayerová, Vladimíra (advisor)
The bachelor´s thesis serves as a proposal of a strategy for company´s further development. The company´s main business activity is production of cosmetic products. The starting point for this thesis is analysis of actual situation of the company and its processes. The thesis has three parts while the first one is theoretical and deals with the question of strategy proposal and strategic analysis, in the second part there is an analysis of the current condition of a company and the third part offers a practical suggestion of company´s options and steps it can take in order to achieve further development.
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Online Store Business Plan
Sedlák, Radoslav ; Kita, Peter (referee) ; Fojtů, Kateřina (advisor)
The bachelor's thesis deals with a creating of a business plan for an e-shop with cloths. The thesis comes out from theoretical knowledge, which support analysis of the market and competition enviroment. At the end, there is a detail method processed for introduction the brand on the market with economical background.
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Proposal for New Brand Development
Tomanka, Peter ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Bakalárska práca sa zaoberá problematikou strategického rozvoja značky klasického mužského obliekania. Práca je rozdelená do troch častí. V teoretickej časti sú vymedzené teoretické východiská, ktoré slúžia na vytvorenie a budovanie stratégie značky. Po vymedzení teoretických poznatkov, nasleduje analytická časť. Táto časť sa zaoberá prieskumom trhu a potenciálnych zákazníkov. V práci sú spracované výsledky analýzu trhu. Tieto výsledky slúžia ako základ pre tvorbu návrhovej časti.
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Development of Business Activities for Selected Advertising Company
Blahová, Veronika ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on the expansion of business activities for the advertising company Afinita, s. r. o., which specialises in the printing and production of promotional items. The main goal of the company is to develop its business activities, increase profits and strengthen competitiveness. The diploma thesis includes an analysis of the current state of the company and its industry. Finally, the return on investment will be evaluated and a new business model will be created.
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Covenant not to compete in the legal system of Czech republic and the USA
Vraždová, Michaela ; Štefko, Martin (advisor) ; Morávek, Jakub (referee)
The aim of this thesis is to describe the current legal regulations of covenant not to compete in the Czech Republic and the USA - particularly in the states of New York and California, to refer to the advantages and disadvantages of these regulations and to think if these very different regulations could inspire each other in some areas. I decided to write half of the thesis about covenant not to compete in the USA because of my study experience in American law school where I understood more closely the common law system of law and because I did not find any Czech article which would write about this topic in the USA and I wanted to fill in this blank space. This thesis is devided into three parts. The first chapter is dedicated to the current wording of covenant not to compete in the Czech Republic. In the particular subchapters there are described the constitutional roots of covenant not to compete, which activities can be banned by the covenant not to compete, which information the employee must have acquired, with what types of employess the covenant can be entered into and in what area scope, what is the maximum time period during which the employee can be banned, what compensation the employer has to pay to the employee and how the covenant can be terminated. The sources for this chapter...
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Online Store Business Plan
Sedlák, Radoslav ; Kita, Peter (referee) ; Fojtů, Kateřina (advisor)
The bachelor's thesis deals with a creating of a business plan for an e-shop with cloths. The thesis comes out from theoretical knowledge, which support analysis of the market and competition enviroment. At the end, there is a detail method processed for introduction the brand on the market with economical background.
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Shanghai versus Hong Kong: Global Economic and Transport Competition
Ďurica, Michal ; Horálek, Adam (advisor) ; Tomeš, Jiří (referee)
Shanghai versus Hong Kong: Global economic and transport competition Abstract The main objective of the work is to compare global position of two chinese cities Shanghai and Hong Kong. The first part compares financial position of the cities, which comes out from the historical background of the cities and actual economic situation. The global transport competition in ship and air transport is compared in the second part of the work. Final analysis summarises the results and comes out with the statement of stronger city. There is a maximal effort of an actual information and a visual presentation via maps and graphs. Keywords: Shanghai, Hong Kong, China, global position, competition, finance, transport
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Marketing concept management of development projects
Varšo, Matej ; Modranský, Marcel (referee) ; Dohnal, Radek (advisor)
The diploma thesis provides a comprehensive view of marketing activities of development company with already implemented development project Panorama City in Bratislava. Marketing attributes are important part of development projects with orientation of their customers, build their image, acquisition of market share and competitive advantage in the real estate market. All the above mentioned facts are analysed within my project The main aim of the thesis is to evaluate the strategy of the development project and looking at managing principles and strategy direction of other already implemented development projects. The main aim of is based on the facts from particular analyses to consider right or wrong seepage respectively find the best possible option for the management of the company on the market that develops along with potential customers. My project is divided into two parts. The first theoretical part is focused on familiarization with the basic concepts and processes in the area of construction the development process, analyze marketing environment and marketing strategies used in the construction using technical and scientific literature. In the second part-practical one focuses on analysis of specific Slovak development company and its already implemented a development project, and drafting strategies for marketing in the project. By applying a number of analyzes, which are blind, Porter and SWOT analysis highlight the results and findings after which it can be concluded any new variant of solution management direction and useful for other projects.
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