Original title: Marketingový mix společnosti AMI spol. s r.o.
Translated title: Marketing Mix of the Company AMI spol. s r.o.
Authors: Seres, Boris ; Duša, Andrej (referee) ; Mráček, Pavel (advisor)
Document type: Bachelor's theses
Year: 2014
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]
Táto bakalárska práca sa zameriava na zhodnotenie a návrhy marketingového mixu v spoločnosti AMI spol. s r.o., ktorá podniká vo svetelnej technike. Práca sa snaží na základe analýz vnútorného a vonkajšieho prostredia vypracovať návrh na zlepšenie existujúceho marketingového mixu. This bachelor thesis focuses on evaluation and suggestions of the marketing mix in the company AMI spol. s r. o., which is doing business in the light technology. Thesis tries to find a proposal to improve the existing marketing mix on the basis of analysis of the internal and external enviroment.
Keywords: competition; customers; distribution; marketing; marketing mix; PEST analysis; SWOT analysis; distribúcia; konkurencia; marketing; marketingový mix; PEST analýza; SWOT analýza; zákazníci

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/32214

Permalink: http://www.nusl.cz/ntk/nusl-550979


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses