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Lease reporting according to IFRS
Hučíková, Julie ; Novotný, Jan (advisor) ; Pelák, Jiří (referee)
In the final thesis I deal with problems of lease reporting according to effective framework of International Financing and Reporting Standards. In the thesis, which is divided into theoretical and practical part, I focus on impacts of leasing transactions primarily on the lessee side. In the theoretical part of thesis that is divided into three subchapters I summarize facts about leasing. The first two subchapters are based on standard IAS 17. I devote the third subchapter to preparation of new standard, which should replace IAS 17. The aim of the practical part of the thesis is to find out which way the European airlines use to finance their aircraft, I focus especially on using of both types of leasing. Therefore in the second part of the thesis I analyze annual reports of European aircrafts and examine how much these airlines exploit the possibility to finance the aircraft by leasing and how they report it in their annual reports.
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Flying Routes Data Mining System from Web Portals
Hanák, František ; Koutný, Jiří (referee) ; Ruttkay, Ladislav (advisor)
This bachelor`s thesis describes flying routes data mining system from web portals. It deals with questions of data mining from web portals, the UML language and its role within design of application and also with its architecture. The main part of thesis follows implementation of application, which is divided into parts windows service, administration web interface and web services. The real usage of application is for example as data source for other web applications, which provide central searching through all airlines and make easier selection of flights.
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Air Traffic Flows Analysis
Šimíček, Martin ; Chlebek, Jiří (referee) ; Kujal, Tomáš (advisor)
ŠIMÍČEK, M. Air Traffic Flows Analysis. Brno: Brno University of Technology, Faculty of Mechanical Engineering, 2013. 84 s. Supervisor Ing. Tomáš Kujal, Ph.D. The diploma thesis discusses the factors that affect routing and transport performance in the air transport. Besides the characteristics of these factors the main objective of this thesis is to quantitatively evaluate their level of dependence on the traffic performance of air transport. This is done by using the linear regression analysis. Based on this analysis, mathematical models of dependence of these factors on traffic performance are developed. The thesis also verifies the accuracy of these models and tries to find out which of them are usable and which are not. Their accuracy is mainly dependent on the selected track and on the type of airline.
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Customer satisfaction in the airlines Travel Service in claiming damages
Koblihová, Simona ; Valentová, Jana (advisor) ; Švarc, Zbyněk (referee)
The thesis aims to analyze customer satisfaction in the airlines Travel Service in claiming damages. The theoretical part provides the basic concepts of air transport, legislation on civil aviation, the importance of the position of airlines in Czech and foreign aviation market and the introduction of airline Travel Service. The practical part deals with the definition of fundamental rights of air passengers in claiming damages, especially when claiming baggage and delayed or canceled flights. The practical part has been prepared based on the survey of customers Airlines Travel Service In the final part of this thesis compares Travel Service with selected airlines. This thesis uses descriptive method especially in its theoretical part, analysis and comparison method in the practical part.
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Změny v marketingové strategii leteckých společností v Evropě způsobené růstem nízkonákladových leteckých společností v Evropě
Keprta, Jan ; Cook, Gina (advisor) ; Lhotáková, Markéta (referee)
The aim of this thesis is to analyze the changes to marketing strategy of airline companies in Europe due the proliferation of low-cost carriers in Europe. The thesis is divided into three parts. In the theoretical part the marketing strategy framework is established by reviewing the latest literature on marketing theory and its application to the airline industry. The second chapter provides the historical background and shows the specifics of the airline industry in order to determine when the proliferation of low-cost carriers in Europe occurred. It also analyzes the impact the proliferation had on the business operations of the network carriers by looking at the changes to different elements of the marketing mix. Finally the third chapter summarizes the authors research on consumer behavior in the airline industry. The research was conducted through a quantitative questionnaire and it investigates consumers perception of price and brand awareness.
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The position of Czech Airlines at the air market
Švarcová, Rebeka Agnes ; Vaško, Martin (advisor) ; Abrhám, Josef (referee)
The bachelor thesis is focused on the position of Czech Airlines, Ltd. at the air market. The theoretical part contains the history, evolution and position of aviation. Then the current trends in aviation, structuring of airline companies, international organizations in civil aviation and the position of aviation in tourism are discussed there. The analytical part describes the company Czech Airlines, its origin and important events in the history of the company. In this part, there are e. g. economic results or the use of seats capacity analysed. The plans of the company for the future and its next expected evolution are mentioned here as well.
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Marketing strategy of Smart Wings company
Dvořáková, Michaela ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The main target of this work is to describe, analyse and evaluate the marketing strategy of SmartWings brand. I specifically aim for extended marketing mix and optimization of its components. Firstly, the theoretical part clarifies basic issues of marketing of services and its differences from the product marketing. Subsequently the insight into the aviation is stated in the context of changing liberalized aerial market. The competition is heavy but there is still quite enough capacity. The practical part is made by internal information of company, evaluation of marketing position of the brand is accomplished by comparison of current market situation and my own view on that issue. Suggested changes and recommendations refer primarily to communication and promotion of the company. An application of integrated communication is necessary. The market position in which Smart Wings are to be found is especially interesting. It is possible to find the comparison with low-cost model and also the classical model in the text.
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Marketing strategy and customer satisfaction analysis of Emirates Airline company
Valová, Soňa ; Průša, Přemysl (advisor) ; Chodelka, Peter (referee)
The aim of this bachelor thesis is to explain the role of a market leader in the aviation industry,which is Emirates Airline, by analyzing its marketing strategy. This thesis focuses on the basic principles of marketing in the aviation industry, gives characteristics of the company,shows its market position and makes SWOT analysis and marketing mix. The success or the failure of the chosen strategy will be proved by the questionnaire about the efficiency of the marketing strategy of the company. On its behalf, there will be made a recommendation for improvement of any potential weaknesses of the Emirates Airline company.
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Analysis of online marketing communication of the airlines
Kollárová, Monika ; Vaško, Martin (advisor) ; Petrů, Zdenka (referee)
The thesis deals with the use of online marketing by airlines, while emphasis is placed on social media and viral marketing campaigns. The aim is to identify the requirements for successful online marketing communication. In the theoretical part the specific features of the airline industry are characterized and PEST analysis of the aviation industry is performed. This part of the thesis also defines and characterizes the main forms of online marketing used in aviation. The practical part compares the activity of selected airlines on the social network Facebook and video-hosting server YouTube. Based on this analysis we draw principles for successful operation of the airlines on social networks and for creating buzz and viral marketing campaigns.
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Determinanty ziskovosti leteckých tras v Evropské unii
Tománková, Ivana ; Lahvička, Jiří (advisor) ; Janíčko, Martin (referee)
This thesis examines the determinants of air route profitability in the European Union and the cooperating countries of Norway and Switzerland. Building on the assumption that only profitable routes are served, I develop a set of probit models that specify route service as a function of route characteristics, airline networks' attributes, airline partnerships and competition. Estimation results show that route profitability increases with population size and decreases with flight distance and the time efficiency of car travel relative to air travel. An airline's airport presence, that is, its share of airport operations, exerts a significant, positive effect on its route profitability, and so does airport presence of its group or allied partners. Competitive effects are asymmetric across airline business types. This paper's contribution to existing airline-route profitability studies lies in accounting for airline cooperation, controlling for an alternative mode of transport, and using EU data for estimation.
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