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Management of Stakeholder Satisfaction with Service Quality of Higher Education Institutions
Schüller, David ; Koráb, Vojtěch (referee) ; Světlík, Jaroslav (referee) ; Spáčil, Vojtěch (referee) ; Chalupský, Vladimír (advisor)
This work focuses on the management of university stakeholder satisfaction with the service quality of these institutions. It examines the links between satisfaction, stakeholders, and service quality. This work deals with different approaches and methods of service quality satisfaction measurement and the emphasis is placed especially on tertiary education. The following goals and hypotheses were formulated on the basis of theoretical knowledge obtained from scientific publications. The main aim of this work is to suggest a new model for management of stakeholder satisfaction with the service quality of tertiary institutions. The second main aim is to suggest a new method of analysis of student satisfaction with the service quality of tertiary institutions. There is a close connection between both main targets and students are considered as clients in this dissertation. Hypotheses and sub-goals are also closely related to the main aim. They are formulated in such a way as to help reach the main targets and verify the suggested method in practice. For instance, the identification of stakeholders of tertiary institutions is one of the sub-goals of this work and its accomplishment significantly helped to fulfil the main targets. The sub-goals are also focused on the area of marketing communications. Marketing communication is the integral part of the suggested model for management of stakeholder satisfaction with the service quality of tertiary institutions. Therefore, one sub-goal is to formulate a set of recommendations which will improve marketing communication of tertiary institutions with their stakeholder. The author produced this dissertation on the basis of theoretical knowledge from scientific literature written by Czech and foreign authors and also conducted research. The primary research was done using the following techniques: individual interviews, focus groups and a (questionnaire) survey. The results of the primary research were analysed using the applications Microsoft Office Excel, Statistics and QC. Expert.Microsoft. The data analysed from the primary research was used to define the importance of individual stakeholders within the suggested model of satisfaction management. On the basis of the results provided, the criteria was identified and then used to evaluate their importance for measurement of student satisfaction with service quality. Moreover, the results obtained by primary research enabled the statistical verification or refutation of the hypotheses of the dissertation.
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Completion of the BUT - Faculty of Fine Arts
Jelínková, Barbora ; Navrátil,, Aleš (referee) ; Nový, Alois (advisor)
The theme of the thesis is a study of the project of the Faculty of Fine Arts in Brno. Preparatory work has dealt whole complex, including faculty of Forensic Engineering and common areas for both faculty. Thesis follows up only study of FFA and common facilities. There are public garages in three underground levels as a compensation for the abolition of the existing parking on the property. Urban and mass solution creates a complex of buildings with a city-forming character and allows going throw the area. There are applying principles of double hanging facade on the building, which allows original artistic design of buildings.
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WHAT TO DO? Conversion of industrial premises, Brno - Obřany
Koželouhová, Anna ; Rudiš, Viktor (referee) ; Oplatek, Jiří (advisor)
The topic of the graduation thesis is the revitalization of the former textile manufacturing complex in the quarter Maloměřice and Obřany of the city of Brno and conversion of its main building, spinning mill, to the school of architecture. Urban design concept is based on several ideas. I tried to involve the complex into the life and urban structure of this part of Brno and to create a possible new center. I also tried to recognize the values and qualities of the area as a whole and of its individual components. I created zones, characterized by different interactions with the neighborhood. By the entrance into the area I place an object called “gate”, which should draw the attention of passers-by. It clearly guides to enter the island and later the school building. The central part of the island is cleaned from the later extensions and a new foreground of entry to school is formed there. This zone, which continues to the north over the old mill-race between the neighboring buildings, is public, communicates, but is clearly defined and has its own inner life. Third, semi-private area is a residential waterfront of the mill-race with the existing balcony-access house and a new housing for students. The fourth area is a public park, detached from the school entrance courtyard by the block of trees and connected to the village by a new foot bridge. The architectural design of the spinning-mill conversion is based on the concept of inserting new objects into existing autonomous structure of the house. The purity of the building and support structures is preserved. Through the insulation of the inserted objects the thermal comfort is achieved. In the building I leave free space, which is cut through all floors throughout the four chimneys of the stairs, sanitary facilities and installations. Into the individual fields of the concrete-frame construction I put rectangular boxes of different functions - classrooms, studios and offices. These are connected with the chimneys via electrical and ventilation lines. The existing building façade remains unchanged, it defines the internal space, it is a connecting element, rather than separating.
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University Graduates’ Unemployment in Slovakia
Gabria, Miroslav ; Pavelka, Tomáš (advisor) ; Rusmichová, Lada (referee)
Unemployed young graduates form a specific group in the labor market and therefore they should be paid more attention. This bachelor thesis is divided into theoretical and practical part. The theoretical part deals with concepts such as the labor market, unemployment and its division. The second part of the thesis analyzes the unemployed graduates based on field of study, from the particular university in interconnectivity of the regions using the publicly available statistics. The thesis also identifies the general problems that exist in the Slovak labor market. The final part explains the observed relation derived from the analytical part arises and possible solutions.
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Francouzské kulturní standardy z české perspektivy ve studijním prostředí
Sádlová, Barbora ; Křečková Kroupová, Zuzana (advisor) ; Průša, Přemysl (referee)
The Czech Republic and the French Republic are both situated in the European continent and only one other country lays between them. Geographically are very close, however, culturally are very different. At the first glance, the distinctions might not be so significant. However, commonly after the arrival, a foreign student experiences misunderstandings, inconvenient situations and cultural shock due to the lack of knowledge of the unfamiliar culture. Therefore, it is essential to understand the differences in order to successfully integrate and ease the stay while studying abroad. This Bachelor thesis concentrates on cultural standards of Alexander Thomas and how they influence everyday life of the Czech students in France. The main aim is to define the Czech-French cultural standards and compare them with the theory. Also, the standards will be applied on the historic-cultural aspects. At the end of this Bachelor thesis, the recommendations and guidance will be provided for those students interested in studying in the French Republic.
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Tax and Organizational Aspects of Selected Universities in Selected Countries
Fouknerová, Monika ; Vítek, Leoš (advisor) ; Pavel, Jan (referee)
This diploma thesis compares organizational structures of selected universities in the Czech Republic, in the Slovak Republic and in France. The aim of this analysis is to determine whether the organizational structures of sampled universities are comparable or not, and whether there are inefficiencies in the management of these universities. The first part describes systems and funding of higher education in the selected countries. The second part is focused on comparison of the organizational structures using annual reports of the universities. The second part of this thesis also concludes and summarizes the outcomes of the analysis and determines the management effectiveness of selected universities.
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Employment of university graduates
Fodorová, Veronika ; Langhamrová, Jitka (advisor) ; Miskolczi, Martina (referee)
This bachelor thesis focuses on employment of university graduates. It gives a general overview of numbers of university graduates in comparison with the whole population and the population with tertiary education. It can be used as an information base not only for potential university applicants or university students, but also for (potential) universitys educational establisher. The thesis contains unemployment rate by attained educational level, region (NUTS 3), the educational establisher and type of university. Important output of the thesis is standardized unemployment rate for Czech universities. Furthermore, the unemployment rate of graduates of faculties of University of Economics Prague is given. Moreover, the thesis includes also the monthly average gross earnings by education with emphasis on tertiary educated population by economic sector. The whole thesis analyses data of the Czech Republic only.
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The Influence of Material Conditions of Students to Success of Study
Machek, Roman ; Bína, Vladislav (advisor) ; Hiršová, Miloslava (referee)
This thesis examines the influence of material resources to the success of students in university studies. It is divided into several parts. In the theoretical part are described, analysed and eventually commented the results reached by the others dealing with the same or similar issues. In other practical part describes how the research was conducted, how I have gathered data, as well as evaluation and results of the individual tests, which were designed to identify the factors of a material nature that may affect the successful course of university studies. In the end, all results are summarized and commented with recommendations for further research.
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