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Proposal of the Company's Business Operations Development by Progressive Sales Methods
Ušel, Patrik ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis focuses on the development of business activities of a company operating in the field of production and distribution of packaging materials. The theoretical part deals with the characteristics of key concepts and analyses necessary for the development of the second part of the thesis. The latter describes and evaluates the current state of the external, internal and industry environment of the company under study. Subsequently, the SWOT analysis is the key basis for the definition of the proposal for the expansion of business activities, presented in the final part of the thesis.
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Development of Business Activities in the Company Operating in the Food Industry
Příplata, Filip ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with the development of business activities of a selected company operating in the food industry Podravka – Lagris, a.s. with a specific focus on increasing sales and market share for a specific product category. Based on the theoretical knowledge, an analysis of the current state is processed through analyzes of the external, industry and internal environment, whose results are summarized into a SWOT analysis. The design part of the diploma thesis presents recommendations for the company that will lead to the fulfillment of the set goals in the field of the development of business activities.
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Employee Remuneration System in the Selected Company
Lošťák, Miroslav ; Kučera, Libor (referee) ; Kruntorádová, Markéta (advisor)
The bachelor thesis deals with the remuneration system, specifically its analysis and suggestions for improvement in terms of total remuneration. The aim was to find out how satisfied the employees are with the current reward system and how the internal and external environment affects it, and based on this information, suggestions for changes that would have a positive impact on the reward system were proposed. The whole bachelor thesis is then divided into three parts: theoretical, analytical and the actual suggestions for improvement. Employee satisfaction was evaluated by means of a questionnaire survey, which was completed by employees in paper form and then analysed anonymously.
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Company Communication Strategy
Benešová, Eliška ; Lola, Martin (referee) ; Schüller, David (advisor)
This diploma thesis deals with marketing strategy of small hotel. Theoretical bases of work create theoretical background for next part of diploma thesis, which introduces hotel and used marketing mix. The improvements in tools of marketing mix are recommended based on performed analyzes and questionnaire survey and help to create suggestions to increase awereness of existence a company by potential customers and increase amount of reservations in the hotel.
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Business Plan for Creating of New Company
Francúzová, Andrea ; Zich,, Robert (referee) ; Koráb, Vojtěch (advisor)
This master’s thesis is focused on creation of business plan for creation of new company which offers services to seniors and employment of students at the same time. The base for formulation of SWOT analyse is analyse of external environment and branch analyse. Set up of strategy and the concrete business plan follow. Its practicability is supported by finance plan processed in variant.
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Marketing Strategy of a Company
Tučková, Alena ; Galko, Lenka (referee) ; Kaňovská, Lucie (advisor)
The aim of this master’s thesis is the suggestion of marketing strategy for Kilion Company. The first part of the thesis is description of theoretical resources. The second part is focused on analysis of the current situation of the company and the marketing environment. Based on these analysis and theoretical findings, I worked out a marketing strategy which contains a couple of proposals and measures to eliminate or correct the deficiencies.
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Marketing Communication
Bulínová, Sabina ; Ing. Jitka Veselá, Ph.D (referee) ; Schüller, David (advisor)
This diploma thesis deals with marketing communication of the Hervis company. The first part of the thesis contains theoretical knowledge. The second part introduces the company, marketing mix and communication mix. Recommended suggestions for improvement of communication mix with aim to approach new and current customers and therefore raise the awarness of the company, is based on performed analyses and questionnaire survey.
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Development of Marketing Activities of Company
Hlaváč, Michal ; Lády, Jiří (referee) ; Zich, Robert (advisor)
Bachelor thesis is dealing with the analysis of communication policy in the firm Unistav a. s. The firm is dealing with building activity and business activity. The theoretical part is intended on the communication policy, analysis of internal and external setting of the firm, its marketing mix and proposal of marketing strategy. In The practical part are worked up the analysis of the situation building’s market, analysis of communication policy firm’s Unistav and the proposal for change communication policy in the firm Unistav. Of the base of these analysis the external and internal environment and evaluating strengths, weaknesses, opportunities and threats is suggested a marketing strategy for Unistav a. s.
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Firm Analysis by Different Methods
Šálková, Petra ; Ing.Bc.Adam Ondruška (referee) ; Hanušová, Helena (advisor)
The thesis is focused on strategic analysis of the selected company. To analyze the external environment is used SLPETA analysis, Porter's 5 forces model and to analyze the internal environment the 7S. The results are summarized with a SWOT analysis and the conclusion of the work are given possible recommendations and proposals for sub-strategic objectives. All recommendations comply with the rules SMART and are in line with company strategy.
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