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Are game journalists sold out: the perception of game media marketing activities and sponsored content by gamers
Krečová, Tereza ; Švelch, Jan (advisor) ; Shavit, Anna (referee)
This bachelor thesis focuses on the connection between gaming journalism and marketing practices utilized by gaming journalism, which generate revenue and enable this activity to be conducted. Its aim is to find out how players and users of gaming media perceive advertising integrated into gaming media content and how advertising can influence the perception of content that is not associated with it, particularly why players refer to gaming media reviews and gaming media as "bribed." Assumptions about "corrupt" gaming media are slowly seeping into the corners of the gaming community, and this bachelor thesis seeks to identify the reasons behind these assumptions. It utilizes a combination of qualitative and quantitative research methods. Qualitative research examines players' reactions to gaming media content, specifically game reviews produced by gaming media, and their potential connection to paid collaborations that have taken place on the gaming media's websites and channels. Quantitative research builds on the evaluation of qualitative research and, through a semi-structured questionnaire, investigates how players perceive advertising in gaming media and how such advertising can affect the perception of other content produced by gaming media, or its credibility. Qualitative research...
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Perception of strategies for working with general-reference map among students of various ages
Poldová, Viktorie ; Trokšiar, David (advisor) ; Machová, Daniela (referee)
The main topic of this thesis are strategies used while working with a map and their perception by students of different ages. A general-reference map, which students often interact with in geography lessons, was chosen for the research. 92 students in grades 6 and 9 and in the final year of secondary school participated in an experiment involving an achievement test and a follow-up questionnaire to explore perceived strategies. The eye-tracking camera used during the test allowed to obtain real strategies. The perceived strategies were qualitatively and quantitatively processed and explored in terms of four dimensions, i.e. repertoire, distribution, adaptability and efficiency. The results showed a wide repertoire of perceived strategies and the most frequently reported types of strategies. The largest repertoire was found among final year secondary school students, while the smallest repertoire was found among 6th grade students. Based on the distribution of strategy types in the tasks and the use of the necessary elements in the mentioned strategy, final year secondary school students showed the highest ability to adapt their perceived strategies, while 6th grade students showed the lowest. The ideal fastest and most accurate strategies were determined for the efficiency evaluation. Despite the...
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Pupils' Perception of Natural History Teaching at the Second Level of Primary School and at the High School
Pořická, Ivana ; Andreska, Jan (advisor) ; Hanel, Lubomír (referee)
Pupils' Perception of Natural History Teaching at the Second Level of Primary School and at the High School Bc. Ivana Pořická ABSTRACT The task of the thesis is to explore the attitudes and the opinions of students from the 2nd stage of selected primary schools and corresponding grades of a multi-year grammar school regarding the teaching of natural sciences, respectively biology. An integral part of the research work involves assessing and evaluating students' mental disposition before the lesson, preparedness, satisfaction with the environment, teaching itself including the methods used, and the usability and importance of biological education in general. Students were also given the opportunity to express their views on the relevant textbooks used in teaching. Furthermore, the thesis aimed to compare and analyze differences in the attitudes of students from primary schools and multi-year grammar schools in the corresponding grades. Another analysis focused on differences in responses in terms of gender. Whether there are any significant differences in the attitudes of girls and boys, and if so, to attempt to evaluate the reasons for these differences. The research also reveals some specific differences in attitudes between the two groups of students, suggesting that educational programs and the school...
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Perception of oncoming vehicle speed
Pršeš, Faruk ; Rak, Martin (referee) ; Bilík, Martin (advisor)
The presented master thesis deals with perception of oncoming vehicle speed. The theoretical part defines basic terminology, types, and categories of motor vehicles. Furthermore, it establishes what effects sensory perception has on estimation of vehicle speed. The practical part focuses on the examination of the measured estimations of moving vehicle where the respondents are seated and the estimations of oncoming vehicle speed according to age, gender, driver’s experience, and type of vehicle. The design, preparation and realization of the experimental measurement is in this part of the thesis. Afterwards, it is followed by an evaluation of the measured data, which gives us a better idea of how precise the witness estimations are at the traffic accident.
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If you are too sensitive, apply spf50
Rapavá, Michaela ; Pospiszyl, Tomáš (referee) ; Korbička, Pavel (advisor)
In her thesis, the student will address the overlap of her previous works based on the theme of corporeality and text through the activation of the basic bodily senses. The result will be a spatial installation as an equal dialogue between material lines and poetic language, with the possible involvement of sound media.
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Possibilities of using artificial intelligence in leisure activities for seniors
KOPPELOVÁ, Kateřina
This bachelor thesis deals with the use of artificial intelligence in the everyday life of seniors. It focuses on current applications of AI tools, identifies areas of application, and identifies possibilities for future developments. The thesis includes a research probe that examines seniors' interaction with the artificial intelligence communication tool Bing Copilot and explores how seniors perceive these tools and how they feel when using them. It highlights the importance of ethical considerations when using these tools and adapting their design to the needs and preferences of seniors. The paper also raises the question of developing new theories about human interaction with AI.
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Ways to enhance perception and understatndig of fairy tales or stories in children aged 1 to 3 years
NEUMANNOVÁ, Eva
The aim of the work was to devise as many ways as possible to enhance the perception and comprehension of fairy tales or stories in children aged one to three years and to verify them in practice. The theoretical part focuses on an overview of the benefits of reading fairy tales and stories for the development of reading pre-literacy, cognitive development, language, pereption, memory, as well as emotions, attention, motivation, and other areas. It also includes a characterization of the developmental periond from 1 to 3 years. In the practical part, literary templates that are most suitable for the selected group were mapped out. The selected literary templates were methodially preapared for working with children of the given age group, various methods were tested that can be used when working with fairy tales or story with a group of children. These activities were carried out with the children and subsequently evaluated.
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