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Themes resonating with the 2023 Czech presidential elections: Content analysis of interviews and debates with candidates Petr Pavel, Andrej Babiš and Danuše Nerudová
Hillová, Sarah ; Rosenfeldová, Jana (advisor) ; Nečas, Vlastimil (referee)
The diploma thesis titled "Themes resonating in the Czech presidential elections 2023: Content analysis of interviews and debates with candidates Petr Pavel, Andrej Babiš and Danuše Nerudová" examines the form of pre-election presidential debates and interviews in 2023. The theoretical part of the thesis discusses the changes brought about by digital media, and at the same time confirms the strong position that debates still have in the media world. Although various elements and segments have been incorporated into the debates with the intention of reaching a wider audience, the tradition of the debates still remains. The practical part of the thesis consists of a content analysis of the speeches of the selected candidates. Sources come from both traditional and digital media. The thesis sets the main agenda of pre- election debates and interviews, which consists of seven topics. Quantitative analysis showed that despite Petr Pavel's greater media space, Andrej Babiš was able to surpass him in the length of his speech.
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Influencer involvement in Czech 2023 presidential campaigns from the perspective of political communication
Floriánová, Eliška ; Konrádová, Marcela (advisor) ; Rosenfeldová, Jana (referee)
This master's thesis explores the involvement of influencers in the Czech presidential campaigns of 2023 from the perspective of political communication. It analyzes the phenomenon of influencers' engagement in political campaigns through shared content on social media platforms. The theoretical part of the thesis examines the current issues surrounding social media and its successful creators, influencers, who have the ability to influence the opinions and attitudes of their followers. The thesis relies on the concept of the celebritization of politics, which explores the process by which politicians adopt communication strategies and elements associated with celebrities and the entertainment industry to gain greater public attention. However, a part of the celebrity culture theory also involves celebrities entering politics, which will be thoroughly examined in the theoretical section. The research is conducted using two quantitative methods: content analysis and questionnaire survey. By employing these research methods, the research questions will be answered, which investigate the most common forms and methods of involving influencers in political campaigns during elections. The research will clarify the role of influencers in contemporary political communication and their level of ability to...
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Shifts in Voters' Preferences in 2016 in West Virginia
Obleserová, Natálie ; Szobi, Pavel (advisor) ; Pondělíček, Jiří (referee)
The theme of the thesis is the change of voters preferences and the impact of the shift of electoral support from the Democratic Party to the Republican Party in the state of West Virginia in the United States of America. The aim of the thesis is to find out what factors led West Virginia voters to change their voting behaviour in the 2016 election and why and based on what factors Donald Trump won. The thesis analyses what social and economic changes in the region had an impact on the victory. The thesis will first describe the political landscape of West Virginia, the cultural and socio-economic context of the electorate, and then it will focus on the populist rhetoric of Donald Trump, applied to West Virginia. The thesis is a case study and is divided into four parts. In the first part, the theory of electoral behavior and the theory of populism is briefly outlined, in the second part, the historical-cultural context of West Virginia, which is important for understanding the electoral mentality of voters, is presented. The third part will describe the historical-political context that serves to better understand party identification of voters and the election results in West Virginia. The last part applies the findings from the previous chapters to the election victory of Donald Trump in 2016.
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Pre-election TV debates on the example of the 2023 presidential election
Preissová, Viktorie ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
This master thesis deals with the pre-election TV debates before the second round of the presidential elections in 2023 in the Czech Republic, when Petr Pavel and Andrej Babiš stood against each other. The thesis draws on political communication theory, normative media theory, agenda-setting theory and previous analyses of the TV debates. Using quantitative content analysis, the three selected pre-election duels are examined in terms of the moderator's agenda setting, the types of moderator's questions and speeches, the candidates' agenda setting, the candidates' running away from the topic, and the type and tonality of the candidates' messages. The results of the analysis show that each moderator gave different importance to each topic. However, the moderators most frequently focused on the presidency itself, the conduct of the election, the communist past of both candidates, security issues, and the current government. In most cases, their speeches were neutral and did not take the form of a question. The debate on Czech Television, moderated by Martin Řezníček, had the most even distribution of replicas on each topic. Nova and Prima TV had a less even distribution of topics, and two topics dominated both of them. On both Nova and Prima, the most frequently communicated instructions were those...
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Election strategy of candidates in the 2023 presidential elections in the Czech Republic
Mariašová, Linda ; Hájek, Lukáš (advisor) ; Drašar, Michael (referee)
The bachelor thesis deals with the analysis of the candidate's election campaign strategies in the presidential elections in the Czech Republic in 2023. The campaigns of the three most successful candidates - Andrej Babiš, Danuše Nerudová, and Petr Pavel - were subjected to a thematic analysis based on the analysis of the media outputs and the candidate's social media posts. The thesis aimed to identify the strategies used in the period before the first round of elections based on the typology of Dariusz Skrzypiński. The typology defines four types of strategy - reinforcement, expansion, neutralization and reversal. The theoretical part explains the basic concepts essential for understanding the topic and introduces in detail the initial typology of strategies. The methodological part describes in detail the methods used to carry out the analysis, focusing on data collection and subsequent data analysis. The conclusions of the thesis can be used as a starting point for further research on candidates' strategies in presidential campaigns or election campaigns in general, especially in the context of correlating the use of strategies with final election results.
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Social Media and their Influence on Democratic Elections
Khyzhniak, Veronika ; Žouželková Bartošová, Marie (referee) ; Froehling, Kenneth (advisor)
Technologický pokrok výrazně zlepšil způsob, jakým mohou lidé na celém světě komunikovat. Sociální sítě velmi usnadňují živou komunikaci nejen pro obyčejné lidi, ale také pro zástupce legislativní moci. Prostřednictvím sociálních médií mohou politici propagovat svou politickou kampaň a svou stranu a díky tomu rychle a ekonomicky získat podporu. Americká prezidentská volba v roce 2016 zdůraznila důležitost komunikace sociálních médií v demokratických volbách po celém světě. Cílem bakalářské práce je prozkoumat různé formy sociálních médií a vyzdvihnout jejich vliv na demokratické volby. Projekt se zabývá vlivem Twitteru a Facebooku na volby v USA v roce 2016 a popisuje způsob, jakým je kandidáti používali během prezidentského klání. Klíčová
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French left-wing populism and three presidential attempts of Jean-Luc Mélenchon
Urbanová, Anna ; Mejstřík, Martin (advisor) ; Šindelář, Jakub (referee)
The thesis deals with the elements of left-wing populism in Jean-Luc Mélenchon's candidacy for the French president. In the empirical part, it uses critical discursive analysis to examine the programmes for the 2012, 2017 and 2022 elections, paying attention also to the presentation of the presidential candidate and his public statements. The aim of the thesis is to find out how Mélenchon's discourse of left-wing populism has evolved and whether he has exploited or handled moments of social crisis in his campaigns. The research also focuses on the concept of mainstreaming populists, according to which they depart from their original ideals to make their rhetoric more acceptable to a wider range of voters, doing so in an attempt to achieve increased electoral results.
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Self-presentation strategies of political candidates in the Czech presidential campaign 2023
Balážová, Zuzana ; Shavit, Anna (advisor) ; Konrádová, Marcela (referee)
The bachelor thesis examines the role of visual communication in politics and the formation of self-presentation strategies of selected candidates during the Czech presidential elections in 2023. The theoretical part of the thesis introduces visual political communication, cognitive processing of images and the formation of political image through visual frames and relevant dimensions. The analytical part of the thesis uses quantitative and qualitative content analysis to explore the self-presentation strategies of candidates Petr Pavel, Andrej Babiš, Danuša Nerudová and Pavel Fischer on Instagram. The aim of the study was to find out how the selected political candidates used the social media Instagram for self-presentation and which visual frames they emphasized. An analysis of 1,371 Instagram posts of the selected candidates reveals a preference for the ideal candidate frame over the populist candidate frame. The analysis equally reveals gender differences in the use of the dimensions of compassion. The work further explores users' interactions with different visual frames and dimensions, and slight differences in the number of interactions are noted.
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Contemplated reforms of the U.S. presidential election
Trunda, Jakub ; Horák, Filip (referee)
1 Contemplated reforms of the U.S. presidential election Abstract This diploma thesis is dedicated to the U.S. presidential election, specifically the greatest attention is paid to the electoral system called the electoral college which is used during the election. The text of my thesis relates to the US presidential election which is generally a very extensive topic therefore it is not possible to analyze in detail all the individual aspects of the process and thus provide a complete thorough analysis within this thesis. As a result of this, my aim is to briefly present the historical development of the electoral college along with its current functioning during the election process of the President of the United States. Subsequently, I am going to focus closely on potential reforms of the presidential elections that could significantly contribute to the improvement of the entire process of selecting (electing) the president of the United States. This thesis is divided into three consecutive parts, each part is then divided into several individual chapters. In the first part I am discussing the main historical reasons leading the founding father of the United States to adopt the current presidential electoral system and I am also focusing on its early discovered insufficiencies which had been corrected by...
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Targeting and positioning in a presidential election campaign of Petr Pavel - young voters generation
Dejmková, Tereza ; Konrádová, Marcela (advisor) ; Shavit, Anna (referee)
This bachelor thesis deals with targeting and positioning of the presidential election campaign of Petr Pavel and focuses mainly on addressing the youngest generation of voters, Generation Z. The 2023 presidential election was different in several ways, but one of them was, for example, the targeting of some candidates to Generation Z. The generation currently includes the majority of voters who participated in the presidential election for the first time, and who may also have followed it more closely for the first time. The aim of this thesis is therefore to find out to what extent the targeting and positioning of the campaign was adapted to Generation Z in the development of the strategy, and also to find out whether Petr Pavel was able to reach this target group through the campaign and through which steps he achieved this. The theoretical part of the thesis first describes and defines the tools of political marketing, characterizes Generation Z and the specifics of their voting behaviour. In the practical part of the thesis, the aforementioned tools of political marketing are applied to the campaign of Petr Pavel. The information for this part of the thesis was obtained from a personal interview with the marketing director of the Petr Pavel campaign, Martin Klčo, conducted by the author of the...
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