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On-line marketing communication
Polakovič, Teodor ; Zich, Robert (referee) ; Schüller, David (advisor)
Cieľom tejto práce je pochopiť, ako možno hackathony – tradične vedené pre rýchly vývoj softvéru a inovácie – bez problémov začleniť do online marketingovej komunikácie s cieľom zvýšiť angažovanosť a viditeľnosť značky alebo produktu. Diplomová práca predstavuje výskumnú štúdiu vypracovanú s cieľom zistiť význam hackathonov vo vývoji technologických a technologických spoločností. Diplomová práca vychádza zo zmiešanej metódy s použitím komplexného súboru prípadových štúdií, analýzy obsahu webových stránok a polovytvorených rozhovorov so zainteresovanými stranami, ktoré sú aktívne v hackathone, pričom sleduje ich pohľad na využitie hackathonov na obohatenie online marketingu. Výsledky ukázali výrazné zlepšenie zapojenia zákazníkov a viditeľnosti značky. Výsledky ukázali všestrannosť hackathonov pri poskytovaní dobrého marketingového materiálu a angažovanosti komunity. Záver vytvára rámec, ktorý si firmy môžu osvojiť, aby implementovali hackathony do marketingových aktivít, ktoré dokážu využiť ich potenciál pre marketing a podporu inovácií a zapájania komunity.
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The effect of teaching conception on first year undergraduate students' ability to perform chemical calculations
Nováková, Karolína ; Rusek, Martin (advisor) ; Matěcha, Tadeáš (referee)
This bachelor thesis deals with the readiness of undergraduate students to perform chemical calculations. The years of students entering the Department of Chemistry and Didactics of Chemistry at the Faculty of Education of Charles University in the academic years 2022/23 and 2023/24 were examined. The theoretical background is presented at the beginning of the paper, where the issues of chemical calculations are described based on previous research. Factors affecting the ability to solve chemical calculations and their overlap with mathematics are included. In addition, attention is given to the position of chemical calculations in the school curriculum system. The practical part focuses on identifying the secondary school students abilities to perform chemical calculations. At the beginning, students were given an entrance test. In addition to the success rate, the mistakes made by the students were also examined. At the end of the winter semester, students wrote an analogous posttest. The results of both tests were then compared. In addition, selected students were interviewed to obtain more accurate information regarding the teaching of chemical calculations. The results show that students are coming out of high school underprepared even though they should be proficient in calculations according...
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The Understood Author: A hermeneutical exploration of audiences interpretation of the author as productive practices behind a text
Pavlíčková, Tereza ; Carpentier, Nico (advisor) ; Kuzmičová, Anežka (referee) ; Hermes, Joke (referee)
in English This project builds on the tradition of audience research that theoretically and empirically established that meaning is formed in the negotiation between the text and the reader, that the audiences are agentic, their interpretation of media is contextual and situated, and that they have the potential to resist the media. It argues that it is important to explore people's attention to different sources: who is listening, to whom, and why - and asks how people understand the notion of an author that they encounter in the interpretation of factual media texts, and how this interpretation is brought back into the interpretative act. The thesis subscribes to philosophical hermeneutics as an overarching theoretical as well as methodological framework to devise a concept of an understood author that is a result of the interpretative act, where the author imagined and anticipated by the reader (in the form of prior knowledge and prejudices) is encountered and actualised by the author inscribed into the text. I carried out 28 in-depth face-to-face interviews with Czechs born between 1948-1963 to explore participants' experiences and relationship with media and media authors. Employing hermeneutical analysis, the focus is not to capture what is an author, but how it happened to be so. The...
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The Book of Rest
Skalková, Markéta ; Chrtková, Anna (referee) ; Veselá, Lenka (advisor)
The thesis Rest (work in progress) is a record of research on rest. It presents the research that I have been doing since September 2022 in the form of a book – a collection of information (interviews, notes, charts, list of projects with related topics) that I have gathered about rest over the past period of time. The goal of the research is to expand awareness of rest and its importance in our lives and to gather the information necessary for the next phase of the project. The presentation includes an environment created for relaxation and for reading the book. It does not claim to be complete, it presents the point at which I am at in my research on relaxation. It shows possible approaches to the issue, thematizes rest as such, asks what rest actually is, how it can be practiced and what it is good for.
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The meaning of life for young adults
SVOBODOVÁ, Jana
The thesis deals with the perception of the meaning of life in early adulthood. The theoretical part characterises maturity, early adulthood and a quarter-life crisis. Next it is focused on the meaning of life and its interpretation by authors such as V. E. Frankl, A. Längle, P. Tavel and J. Křivohlavý. The last chapter is dedicated to self-knowledge. In the practical part there is a description of qualitative research based on semi-structured in-depth interviews with young adults. It includes introducing the research objective, respondents, the preparation and course of the interviews. The research is carried out using interpretative phenomenological analysis. The analysis results are presented through the perspective of each respondent separately. There is also a discussion at the end.
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Motivation and Remuneration of Employees in the Selected Company
Bochenská, Tereza ; Koráb, Vojtěch (referee) ; Konečný, Štěpán (advisor)
The diploma thesis deals with the analysis of the motivation and system of remuneration of employees in the selected company. The theoretical part of the thesis deals with the issues of motivation, remuneration and employee satisfaction. The analytical part follows, which takes place in the form of semi-structured interviews with the company's employees. After evaluating the results of the interviews, measures are proposed to change the remuneration system and thus increase employee satisfaction in the company.
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Strategic development plan of the ABC Braník football
Šebák, Marek ; Opelík, Daniel (advisor) ; Šíma, Jan (referee)
Title: Strategic development plan of the ABC Braník football Objectives: The main objective of the thesis is to draw up a strategic plan for the future development of the registered association ABC Braník football. Methods: Qualitative semi-structured interviews, document analysis, PEST analysis, SWOT analysis, EFE and IFE matrix and TOWS matrix. Results: From the interviews conducted with members of the management and the analysis of documents, the internal factors of ABC Braník were identified. Using PEST analysis, potential external influences on the organization under study were mapped. Subsequently, each section was rated by three respondents to determine the key factors for the final SWOT analysis. This analysis was further augmented with the TOWS matrix to provide a focus for strategic planning. In the final stage of the thesis, specific proposals and timelines were developed to address the specific target areas identified during the analysis. Keywords: PEST analysis, SWOT, TOWS matrix, interviews, sports organisation
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O čarodějnícich a duších mezi námi: Zkoumání jak nadpřirozené bytosti rozkrývají sociální procesy v urbánním Pakistánu
Wasif, Zoya ; Šubrt, Jiří (advisor) ; Německý, Marek (referee)
One glaring condition of the enlightenment and modernity is that human beings have been placed at the center of the world in majority of academic disciplines, a condition which the Social Sciences have not been spared from. In an attempt to follow in the footsteps of scholars such as Robert Orsi and his research on presence within Catholicism, the project aims to explore how we as scholars can be more accepting of and hospitable of multiple temporalities, particularly within the field of sociology. This project aims to uncover the sociological significance of subjects experiences when narrate accounts that allude to supernatural beings. I want to display how such encounters add to our understanding of people's perception of their role within society and how their behavior towards others is implicitly shaped by such beliefs.
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Coolness and subcultural capital in the contemporary Prague alternative techno scene
Caha, Vilém ; Císař, Ondřej (advisor) ; Němcová, Lucie (referee)
The subject of this thesis is a qualitative sociological study that examines the contemporary Prague alternative club and rave scene as a subculture. The aim of the study is to find out how members of the subculture perceive and reflect on their subcultural identity. The theoretical part discusses several theoretical concepts related to this topic. The process by which nine informants were recruited and their interviews used as the primary source of data is described in the methodology chapter. Data for the research was collected using qualitative methods, i.e. semi-structured interviews, which were then analysed using open coding. The results suggest that several aspects influence the subcultural identity of techies - engagement in the scene and sharing of ideology are the main ones. The study could contribute to a deeper understanding of the contemporary Prague alternative techno scene and how its members shape their subcultural identity.
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