|
|
Greenwashing as Unfair Competition Practice
Hamáčková, Magdalena ; Hurychová, Klára (advisor) ; Patěk, Daniel (referee)
Greenwashing as Unfair Competition Practice Abstract: The thesis focuses on one of the major obstacles in the fight against climate change, greenwashing. Given the difficulty in defining and the diversity of this phenomenon, this thesis aims to introduce greenwashing and examine it through the lens of unfair competition law. In particular, it examines whether greenwashing can be an unfair competition act, i.e. whether it fulfils the general unfair competition clause, whether it can possibly also fulfil one of the special unfair competition acts and whether the current unfair competition legislation is sufficient or whether it would be appropriate to create a new special unfair competition act regulating greenwashing. The first chapter of the thesis focuses on competition, defines competition law and discusses the basic concepts related to competition. All of this is important in order to subsequently highlight how competition is changing in the context of environmental protection efforts and related activities and what threats it faces. The second chapter continues with the definition of the law against unfair competition, explains the nature of unfair competition, introduces the general clause of unfair competition and describes in more detail the three most important specific acts of unfair competition...
|
|
|
BUSINESS PLAN FOR BUYING, RENOVATING AND SELLING CARS
Zábojník, Petr ; Mráček, Pavel (referee) ; Ulč, Jakub (advisor)
This bachelor's thesis focuses on a business plan for purchasing, renovating, and selling automobiles. It is divided into three parts: theoretical, analytical, and proposal. The theoretical part includes general definitions necessary to understand the terms used. The analytical part focuses on examining external and internal influences that may affect the business plan. The last part is devoted to the independent business plan and all necessary details for its implementation, including an evaluation.
|
|
|
Brand development of small company
Šumovský, Albert ; Ulč, Jakub (referee) ; Zich, Robert (advisor)
Tato bakalářská práce se zaměřuje na rozvoj značky firmy Confused, která poskytuje online testy a kurzy pro studenty středních škol. V teoretické části jsou definovány a popsány relevantní koncepty a modely v rámci rozvoje značky. Analytická část popisuje podnik, značku, faktory ovlivňující značku na trhu a jak je značka vnímána. Návrhová část doporučuje, popisuje a následně hodnotí změny, které splňují cíl práce, tedy rozvíjí značku.
|
|
|
Sales Promotion and Advertising of Company
Hrdinková, Nikola ; Havíř, David (referee) ; Mráček, Pavel (advisor)
This bachelor thesis focuses on the sales promotion and advertising of a specific retail unit, namely the Studio zdravého spánku in Slavkov u Brna. The thesis is divided into three parts. The first part contains the theoretical knowledge that forms the basis for the remaining two parts. The second part of the thesis deals with the presentation of the selected retail unit, analyzes the current marketing situation and at the same time includes competitor analysis. The last part presents the proposals for improving the marketing communication of the company in question.
|
|
|
Innovation of the existing Competitive Intelligence system in the selected business company
Sakharova, Polina ; Kostřicová, Alexandra Janoušek (referee) ; Bartes, František (advisor)
This bachelor thesis focuses on the analysis and evaluation of an existing Competitive Intelligence system within a selected company. The aim of the thesis is to propose suitable innovative solutions for the company's CI system based on theoretical foundations and conducted analysis. Successful implementation of innovation within the company requires a thorough analysis of both the microenvironment, i.e., the current state of the company, internal data collection and information sorting system, and the macroenvironment, including competitor analysis and examination of external factors.
|
|
|
Proposal for Brand Development in the Context of Internationalization
Šviha, Richard ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Tato diplomová práce se zaměřuje na mezinárdoní expanzi již existující značky oblečení Pastel Hood, která si klade za cíl dodávat výrobky vysoké kvality s unikátním designem. Majitelé této značky se rozhodli rozšířit svůj obchod do zahraničí a Maďarsko bylo vybráno jako destinace pro tuto expanzi. Cílem této práce je vytvořit vhodný návrh na základě zvoleného teoretického rámce, jak přeformovat značku takovým způsobem, aby bylo možné úspěšně expandovat na tento trh. Tento cíl byl dosažen použitím několika analytických modelů k studiu celkového obchodního prostředí, stávající konkurence, zákazníků a názoru místních odborníků na téma expanze. Výsledkem je návrh ideálního stavu značky Pastel Hood pro zajištění maximální kompatibility a pro úspěch na maďarském trhu.
|
|
|
Marketing Mix of a New Company
Rozmahelová, Tereza ; Ulč, Jakub (referee) ; Mráček, Pavel (advisor)
The thesis deals with the concept of marketing mix of a new company. The first part focuses on important knowledge from the field of marketing theory, especially on customer and consumer behaviour and marketing mix tools. The analytical part looks at the current situation of club inBalance, from which the new company would be derived. Furthermore, marketing research is conducted in this chapter in the form of a questionnaire survey and group and individual interviews. In other parts of the analysis, an analysis of the wider environment and an analysis of the competition is conducted. In the final part of the thesis, based on the analyses made, suggestions are presented for the different marketing mix tools that are designed in order to get the first customers and thus successfully enter the market.
|
|
|
Sales Promotion and Advertising of Company
Procházková, Lenka ; Leichmannová, Tereza (referee) ; Mráček, Pavel (advisor)
This bachelor's thesis deals with the marketing of define company whose main business is the sale and distribution of fish and fish products. The work is divided into 3 main parts. The introductory theoretical part clarifies the basic concepts and tools used by marketing communication and sales support. The second part summarizes the current situation of the company, which is evaluated based on analyses. The last part of the thesis contains its own suggestions for improvement, which might have a positive effect on the company in sales support and advertising.
|
|
|
Evaluation of Business Performance Through Financial Analysis Tools
Šrom, Dominik ; Luňáček, Jiří (referee) ; Ptáček, Roman (advisor)
This bachelor thesis focuses on the performance of ČEKMONT elektro s.r.o. in the period from 2018 to 2022. The first part is devoted to the theoretical background of the topic, the basic principles of financial analysis, methods, indicators and calculations used are described. The following part presents the results of the financial analysis based on the previous theoretical part. The final part of the thesis focuses on the interpretation of these results and recommendations for improving the financial situation of the company.
|
|
|
Effects of individual experience and habitat on the intensity of interspecific aggression in great spotted and middle spotted woodpeckers
MÁCA, Matěj
Woodpeckers represent an ideal model for studying competition in birds, due to their adaptation to foraging on tree trunks and nesting in tree cavities. The Great Spotted Woodpecker (Dendrocpos major) occupies a wide range of forest stands, while the Middle Spotted Woodpecker (Dendrocoptes medius) specializes on old deciduous trees. However, the Middle Spotted Woodpecker has recently become more wide spread, occupying new habitats. In my research, I compared the territorial behaviour of the Great Spotted Woodpecker in relation to the Middle Spotted Woodpecker in the Pelhřimov region, where the Middle Spotted Woodpecker has only recently started to occur and is very rare, with behaviour of the Great Spotted Woodpecker in the České Budějovice region, where both species have coexisted for several decades. In the territories of the Great Spotted Woodpecker, I used playback experiments to observe their reactions to the Middle Spotted Woodpecker, the Grey-headed woodpecker (Picus canus) and the Wood Warbler (Phylloscopus sibilatrix), which served as a control and no reactions was expected. Principal component analysis (PCA) was used to evaluate the behaviour. I also compared the representation of deciduous trees in the territories of both species. The PCA analysis showed a very strong intraspecific response of the Great Spotted Woodpecker in the Pelhřimov region, with the Great Spotted Woodpecker exhibiting all observed behaviour types. On the other hand, the response to the Middle Spotted Woodpecker was very low and did not differ much from that to the Grey-headed Woodpecker and the Wood Warbler. However, after comparing the reactions of Great spotted Woodpeckers from the Budějovice region, the reactions to the Middle Spotted Woodpecker in the Pelhřimov region were stronger. This result may suggest that in the Budějovice region both species passed segregation of ecological niches. Furthermore, the results showed that the Great Spotted Woodpecker in the Pelhřimov region spent more time in close proximity to the Middle Spotted Woodpecker mount if there was a higher proportion of deciduous trees in their territory, i.e. a suitable habitat for the Middle Spotted Woodpecker. This suggests that the Great Spotted Woodpecker from the Pelhřimov region may perceive that the Middle Spotted Woodpecker could compete with it in these habitats, and so it attempts to defend its territory.
|
guest ::
