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Marketing in tourism in time of financial crisis
Slavíková, Daniela ; Štědroň, Bohumír (advisor) ; Pešek, Ondřej (referee)
The bachelor thesis focuses on the impact of financial crisis on marketing used in tourism. The partial goal was to define tourism in the Czech Republic, marketing applied in tourism and to point out the particularity of marketing in tourism. The practical part is devoted to the most recent situations that have occured in the tourism (not only in the Czech Republic, but also in the world) and to refer to their particular subsequent effects in marketing. Part of the practical section is also the influence of financial crisis upon marketing applied in tourism using practical samples.
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Development of economic behavior in the Czech Republic and Russia
Ionova, Alena ; Hubinková, Zuzana (advisor) ; Štědroň, Bohumír (referee)
The aim of this work is based on analysis of the development of selected macroeconomic indicators and our own research, show what, how and why it affects the psychology, mentality and the economic behavior of people in the Czech Republic and Russian Federation.Work consists of analytical and research components. In the analytical section, I briefly describe the transformation process of the nineties, in addition to significant milestones in the modern history of selected countries, the impact of policies on people's behavior, the demographic situation and trend analysis of economic indicators in the Czech Republic and Russian Federation.Furthermore, I described how to work the political and economic developments in the life of the individual and society.In a research project, I analyzed the results of the inquiry.
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Marketing in the automotive industry
Čablová, Eva ; Štědroň, Bohumír (advisor) ; Duszek, Igor (referee)
This thesis analyzes the current situation in the automotive industry. It focuses on the development of the car market in recent months, the scrappage program and the marketing trends in automotive industry. After Sales marketing of Opel car maker is analyzed in detail in the last section on company Mikona Auto, Zlín.
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Marketing targeted at child
Boháčková, Lenka ; Skokanová, Dagmar (advisor) ; Štědroň, Bohumír (referee)
This bachelor dissertation focuses on marketing targeted at child consumers. It try to inform about the theoretical aspects of targeted marketing and the types of advertisment, with whom the child may encounter. Finally, also points to legislation relating to the creation and operation of advertising messages. The dissertation focuses on the psychological aspects of the impact of advertising on children. It also include research aimd at evaluating the perception of commercial communication by children today. The research also examine children's attitudes and purchasing behavior.
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Marketing Communicatios T-Mobile
Zemanová, Tereza ; Štědroň, Bohumír (advisor) ; Stříteský, Václav (referee)
Bachelor Thesis "Marketing Communications T-Mobile" is divided into two parts, theoretical and practical. The theoretical part is to bring readers the basic concepts and tools of marketing communications, including new and becoming more modern trends in this area. The practical part describes the market of mobile operators in the Czech Republic and outlines how the tools of marketing communication are used in a particular company, including practical demonstration of campaigns have already been held.
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Marketing and financial crisis
Čahojová, Kristína ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
The paper is describing the effects of recession on marketing in Central Europe. It is especially focused on political marketing in Czech republic, Slovakia, Austria and Hungary. The theoretical part covers definitions and the developement of political marketing. The analysis of the macroeconomic conditions and the recent developements are summarized in the first part. The impact of the crisis is described on political campaigns. New marketing trends are summarized in the conclusion.
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Mobile operator´s marketing and internet
Balcarová, Martina ; Štědroň, Bohumír (advisor) ; Svatoš, Jan (referee)
Mobile operator's marketing and internet This bachelor thesis deals with marketing communications of the main three mobile operators on the Czech market and also gives a brief analysis of this market. The theoretical portion of the thesis is focused on current trends in marketing communications, internet and mobile marketing. The application section then describes the market of Czech mobile services providers - the historical and present progress of the market. The market analysis is followed by a summary of marketing activities of individual mobile service provider. The thesis is concluded by views on internet and mobile marketing of the mobile operators.
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Contextual advertising systems
Randáčková, Veronika ; Stříteský, Václav (advisor) ; Štědroň, Bohumír (referee)
Bachelor thesis introduces readers to new and lesser-used contextual PPC systems that are usable in the Czech Internet landscape for the advertising campaign. These systems are described in the ad campaign created for e-shop Pneu360.cz. The aim of this work is to evaluate the applicability and effectiveness of different systems for further possible continuation of the campaign. Contextual advertising is taken in this work in a broader sense. It included ads in content, in articles and in the search. Advertising systems which were analyzed were Adfox, Etarget, Facebook, ElineAd, Intextual advertising by Billboard company and TakeIt Ad by Internet Trading company.
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