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Divnolidi z Brna a okolí: Construction of otherness on Facebook social network site
Matesová, Kateřina ; Švelch, Jaroslav (advisor) ; Hladík, Radim (referee)
This thesis aims to describe and analyze the process of construction of otherness, use of humour and taste performance on Facebook page Divnolidi z Brna a okolí. Theoretical background explores contemporary approaches to the research of social network sites (particulary on privacy and sharing; a separate chapter is devoted to Facebook social network site), sociological term of taste as the instrument for social distinction (here, the study is primarily based on the work of Pierre Bourdieu), interdisciplinary concept of otherness (in which we examine works of Mary Douglas, Stuart Hall and Marc Augé) as well as theoretical approach to humour called theory of superiority. We conducted a quantitative description of Divnolidi z Brna a okolí page and a qualitative analysis (a method often called "data-crawling") of 47 page posts. Analytical section of this study focuses on answering following questions: What types of posts can be found on the site? How are individuals captured in these posts perceived? How do the users perceive taste / otherness of the captured individuals? Where were these "weird people" (in Czech language "divnolidi") spotted and how do the users perceive these places? Furthermore, we analyze the use of humour by the page users and the way they react to the site's policy and other...
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Role of antiheroes in current television series Qualitative reception research of the series Breaking Bad
Turnová, Zuzana ; Reifová, Irena (advisor) ; Hladík, Radim (referee) ; Bednařík, Petr (referee)
The thesis thematizes the antihero phenomenon in current television series, whereas the phenomenon mentioned is attempted to be explained by a qualitative reception research regarding the television series called Breaking Bad. Therefore, the aim of this research is to understand the motivations of viewers for selecting and watching series featuring a main protagonist that might be described as an antihero. It is thus a type of audience research that is attempting to identify the aspects that are the most attractive for audience of these kinds of narratives. Furthermore this thesis is trying to clarify viewer's attitudes towards antihero as a type of serial character, as it becomes apparent that these characters are becoming more popular than ever before. The results of this research offer an evaluation of viewer's motivations for watching the series featuring antiheroes and identification of aspects that are the most attractive for audience of these kinds of narratives.
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Death in the media discourse: the case of the missing Malaysia Airlines plane
Brezík, František ; Švelch, Jaroslav (advisor) ; Hladík, Radim (referee)
The diploma thesis "Death in media discourse: the case of the missing Malaysia Airlines plane" inquires into the case of the disappeared flight MH370 from Kuala Lumpur to Beijing. The flight has been mapped in Czech press as well as online newspapers from the perspective of death based on a subjectively composed qualitative method of grounded theory and discourse analysis. In the unprecedented tragical event, death is being constructed in a specific way in the context of media discourse. Hence, the allegoric character of epistemology and constructivist paradigm plays an important role here. The theoretic reflection describes the context of the relation between media and the topic of death. The abundance of topics in media associated with death is considered a symptom of a particular demand from society. The media increase the general tolerance towards images of death and violence, thus impacting character of such displays. In the reflection of the mental background, the character of perceiving death in a secularised society is denoted as metaphorical. In the research part of the thesis, discursive patterns are introduced. From them, we may understand what values associated with death are socially important and in what way does death appear and construct itself in the media. What is important here...
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Teen movies and self-reflection of genre
Kárná, Michaela ; Štechová, Markéta (advisor) ; Hladík, Radim (referee)
Diploma thesis "Teen movies and self-reflection of genre." examines if and how the principle of self-reflection of genre is influencing the genre of teen movies and its development. It is based on the theoretical concept from literary theory that sees self-reflection as a means of development and evolution of genre. The research is based on two American teen movies, Princess Diaries and Hunger Games. It employs the use of qualitative research methods, thematic analysis and narrative analysis. Theoretical section of this thesis resumes current sociological concepts of youth and adolescence, the development of American teen movies, the concept of self-reflection as an instrument for development and transformation of genre and ways in which self-reflexion is portrayed or included in cinema. The empirical part constitutes of thematic and narrative analysis of examined films and of comparing found issues with the principle of self-reflection of genre
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"Activists Still Hanging from Branches": The Media Image of Environmental Activists. A Case Study of anti-logging protests in Šumava National Park in 1999 and 2011
Vamberová, Pavla ; Novák, Arnošt (advisor) ; Hladík, Radim (referee)
This diploma theses attempts to find answers to the question: How does the media represent environmental activists? Using the anti-logging protests in Šumava National Park that resulted in blockades in 1999 and 2011 as an example. The author tries to capture the background of the affair, and the view of Czech society towards environmental activists, which is significantly influenced by the media. The analytical part combines qualitative and quantitative research methods based on content analysis of two selected daily news sources (Mladá fronta Dnes and Právo). Emphasis is given to the dynamics of the affair, which is why longer time periods are analyzed, comprising one year before and two years after each blockade. Key words: Šumava, media, environmental activists, blockade, content analysis
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The comparison of nuclear power image in media before and after Fukushima Daiici nuclear disaster.
Špátová, Veronika ; Novák, Arnošt (advisor) ; Hladík, Radim (referee)
This diploma thesis focuses on the changes in the media image of nuclear power in Ceska Televize, which is the only public television in Czech Republic. The study uses a quantitative research method, content analysis, to find out the changes of nuclear power representation in media and to compare changes of news construction mechanisms in the period of two years - one year before and one year after the Japanese nuclear power plant Fukushima Daiichi disaster. The accident started on 11th March 2011 and there is a short description of the situation in Japan at the beginning of the thesis. The theoretical part of thesis serves as an overview of basic information on principles of the media studies theory and mechanisms of news construction (work with information sources, the news value concept, agenda setting, the framing concept), which is also shown from the environmental point of view. The study also focuses on the nuclear power image in the socio-political field and there are some more information about the nuclear power development and status in Czech Republic. The analytical part of thesis examines the media attention to nuclear power, which was developed in the analysed period. The usage of mechanisms of news construction and the changes in nuclear power image in the news of Ceska Televize...
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Who are environmental journalists?
Doležalová, Petra ; Novák, Arnošt (advisor) ; Hladík, Radim (referee)
(english) The thesis deals with the environmental journalist, I use gatekeeper concept. The aim is to identify working routines and relationship with environmental and nature. In the first part, I complicate the theoretical basis. I first concerned with social constructionism of issue, media communication and key terms in media and environment. In empirical part is used the qualitative research strategy - an analysis of interviews with environmental journalists from news journals, weekly magazines and websites and analysis of information sources. I described relationship, opinions and values of environmental journalists to environment and nature. I identified the working routines and I completed it by the analysis of information sources. Important information sources are expert, non governance organization, states institutions in the environmental area. Experts and states institutions are primary defining. This research confirmed authority orientation of news. Journalists feel the autonomy in selection of topic, but I recorded pressures and controls from the media organizations. Journalists have a close relationship to nature and the environment, its protection is seen as important. Conservation lies in the modesty and sustainability.
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The Screen of Laughter and Remembering: Cinematography and Post-Socialist Memory
Hladík, Radim ; Dvořák, Tomáš (advisor) ; Kusá, Zuzana (referee) ; Hanáková, Petra (referee)
THE SCREEN OF LAUGHTER AND REMEMBERING Collective Memory and Representations of State Socialism in Czech Cinematography This dissertation has very little to say about state socialism. Rather, it is a work about the memory of state socialism in the post-socialist Czech Republic, about the ways in which state socialism can be remembered in the present. From the perspective of collective memory, "it is not only the ancien regime that produced revolution, but in some respect the revolution produced the ancient regime, giving it a shape, a sense of closure" (Boym 2001, xvi). And there are indeed many, often conflicted modes of remembering this particular past. Françoise Mayer, for example, has identified several distinct types of remembering the "communism" in Czech society (Mayer, 2009). And her list is by no means exhaustive. At the centre of this treatise is the Czech post-socialist cinema. My dissertation thesis was prompted by the question of how cinematic representations bear on the collective memory of state socialism in the Czech Republic. . In the first chapter, I explore how cinema represents the past in comparison to historiography. In my work, it is evident that Czech cinema does not follow the epistemological criterion of referentiality that binds historians. A more important observation - and one...
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Changes of media representation of agriculture in press. Content analysis of Czech newspapers after 1990'
Kvášová, Tereza ; Novák, Arnošt (advisor) ; Hladík, Radim (referee)
"Changes of Media Representation of Agriculture in Press" This diploma thesis is focused on the changes in teh media representation of agriculture in the Czech press on the example of two national dailies - Hospodářské noviny and Právo. The study uses a quantitative research method, content analysis, to detect changes in both the final representation of farmers and mechanisms of news construction in the period from the early 90 of the 20 century to today. The theoretical part presents a brief development of agriculture, basic principles of the media studies theory and mechanisms of news construction (agenda setting, work with information sources, the news values concept, the framing concept). The analysis examines the media attention that is devoted to agriculture but also the use of mechanisms of news construction and the change of representation of farmers in the press. Key words: agriculture; farmers; mechanisms of news construction; content analysis; media representation; agenda setting
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