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Hipsters and their Identity: Discursive Manifestations of Hipster Culture in VICE magazine
Horáková, Zuzana ; Balon, Jan (advisor) ; Hájek, Martin (referee)
This research address the topic of hipster phenomenon and its discursive manifestations in the online magazine VICE. The theoretical part of the thesis submits the basic discursive frameworks which serve as a theoretical anchoring for the practical part based on discursive analysis of the articles. The analysis itself is based on 11 articles mainly from the section Remembering the Hipster, which was chosen as the most appropriate for this study. The aim of the thesis is to explore the main discursive manifestations of hipster culture in those articles and to find out, whether those reproduced manifestations overlap with identified categories from the theoretical part, or whether they differ from each other. The main purpose of this analysis is then to find out what does it mean to be hipster according to VICE magazine contributors.
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Cancer as a source of fright and how patiens with tumour illness learn to work with their illness
Spíralová, Anna ; Grygar, Jakub (advisor) ; Hájek, Martin (referee)
This thesis is focused on an important problem of today, which is cancer. It describes this deceitful sickness from social point of view, suggesting what impact cancer has on living in a society and on the position of the sick people inside the society. Cancer is connected with strong connotations, which are constructed by the media and society's point of view. It is primarily the status of a "fighter", which is a dominant consensus for communication inside a family and for the view of the cancer patient. Patient with cancer, alias "fighter" is a men, who has cancer, but doesn't stop being active, he fights with cancer and doesn't forgot his live. He works and has social life and etc. This behavior is expected from him by his family and close people, but cancer is a sickness, which .causes pain and fears about patient's own life very often, so the cancer patient must struggle not only with the sickness, but also with fulfilling the expectations of the role of the "fighter" for his or her close people. Next will be shown, how the patients work with the cancer and how they learn to be patients and how the cancer shapes their lives and how they include it in their biography as a very important experience in their life and how they connect the birth of the cancer, which is not known very well, with the...
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Digitalization of the Body. how new technologies of self-tracking change Czech students' perception of health and well-being
Kudaieva, Yuliia ; Hrešanová, Ema (advisor) ; Hájek, Martin (referee)
Topic of work is an impact of digital self-tracking technologies such as wearable fitness trackers and smartphone self-tracking applications on individual. With using the methodology of semi- structured interviews, conducted with students who are engaged in self-tracking and comparative discourse analysis, when data received from interviews were compared with healthy lifestyle discourse, manifested in Czech internet media portals, research question of "How self-trackers perceive the impact of the technology of self-tracking on their physical activities and lifestyle, respectively differentiated among themselves in terms of impact and usage of self-tracking technology, and to what extent they perceive it similarly to the way self- tracking is presented in Czech internet media portals?" was answered in a following way: respondents were categorized as 'engaged' and 'sportsmen' users, and their relation to discourse was not complete, although they were using a proposed by media conceptualization of healthy lifestyle. In addition, paper proposes a theoretical overview over a problem of self- tracking and discusses the possibilities for future research.
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Narrative Construction Czechness of the Viennese Czechs
Berg, Lucie ; Spalová, Barbora (advisor) ; Hájek, Martin (referee)
Vienna, once the biggest Czech city, into which craftsmen, wage workers and servants, most of them coming from the Bohemian and Moravian south, poured by houndreds in search for work in the 19th and at the beginning of the 20th century. Some would progressively return back to Bohemia and Moravia, while others would settle down in Vienna and assimilate completely. This thesis, however, focuses on the descendants of those who, although they stayed in Vienna, maintained their tie to Czech culture and their Czechness. The thesis, based upon nineteen biographical stories collected in May and June 2015 in Vienna, presents the ways in which the interviewees construct their ethnical/national and collective identity and communicative memory. The interviewees are representatives of Vienna's Czech old residents who speak Czech, are active in the community's life and each one of whom has at least one ancestor of Czech origin who came to Vienna before Wold War II or earlier. Depending on their birthdate, they were assigned a place within one of the following generations: interwar, war, middle and youngest. Every generation is given one chapter presenting its speakers, the ways in which they identify themselves, their attitude (active or passive) to the building of their identity as well as the commonly shared...
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Analysis of Gender Unconventional Characters in Japanese Anime and Manga
Pleskačová, Valérie ; Hájek, Martin (advisor) ; Oravcová, Anna (referee)
In this thesis, I analyse gender unconventional characters of Japanese manga and anime. The topic is based on my long-lasting interest in this type of pop culture. Manga and anime, on which I build my research, were written in late 90' by Masashi Kishimoto and become the most popular manga of millennium. I use qualitative method through analysing documents, which are written parts of manga and video records of series Naruto/Naruto Shippuuden. I choose fifteen characters based on their gender roles and identities from these series. Next, I analyse every single character by constructing system of categories, based on which I connect categories to attributes of masculinity and femininity. To anchor my research, I use thesis and works, which are focused on gender in manga and anime and gender stereotypes applied in west cultures, which are written for example by Ann Oakley, Sandra Bem or Deborah Cameron. Object of research is to find out, if there are any regularities in making gender of each character, or if it is just a chaos, which has no measurable background. The conclusion of the thesis will be devoted to the limits of work and to future research of manga and anime.
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Same event, different representations: How do biases differ in mass media and participants descriptions?
Pešková, Tereza ; Hájek, Martin (advisor) ; Mitrenga, David (referee)
Same event, different representations: How do biases differ in mass media and participants descriptions? Abstract The main theme of this thesis is the representation of events by two different perspectives - the media's representation on the one hand and narration of participants on the other. Both of these methods of capturing events stands for an effort to interpret actuality, which attributes importance to it. While in the case of media the important factors are especially those as regulatory requirements, news values or the image of the audience, at the individual level are mainly applied different strategies of self-presentation. Since everyone in the interpretation of reality is affected by their personality or behavior, there are many different images that depict everyday reality which we accept. It is therefore important to be aware of how these representations are created. The goal of the research itself was to explore both of these sources and describe how they differ from one another in case of a representation of the same event (namely Prague Pride Parade 2014). The intention was to find out how the two types of descriptions differ and how are affected. The findings presents on what both types of description have focused, what were the main topics presented and the context in which the event was...
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Social meaning of physical exercise presented by some of the Czech women's magazines
Semotánová, Adéla ; Hájek, Martin (advisor) ; Řezáčová, Vendula (referee)
The subject of the thesis is meanings of the physical exercising presented in the Czech women magazines, which I explored through qualitative content analysis of the articles focused on exercising. Three relevant frames or research areas emerged from foreign literature, which became the frames of the analysis: value of the exercise related to the body, the exercise as possible social field and gender level of these practices. I was specifically interested, if the exercise is presented as activity that helps to create socially disciplined body or individually restituted body for personal needs. Or if the exercise creates specific social field - sphere with specific relationship, rules and capital and if the gender is an important factor, connected to the presentation of the exercises in magazines, focused on women. The results show that the exercise is activity that creates the restituted body so as the disciplined body. It is not possible to define, if it is specific social field. The articles content so positive indications as those, which do not comply with the social field definition. Ideal femininity and ideal woman body should be reached by exercising. This ideal woman identity varies from reader's identity, which magazines define as "common" woman. The gender is an important factor that has...
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Memory on borderland. A comparative study of collective memory in the former East Prussiaregion in Poland and the Sudetes in the Czech Republic
Wladyniak, Ludmila Maria ; Hájek, Martin (advisor) ; Olechnicki, Krzysztof (referee) ; Oláh, Gábor (referee)
Collective memory has recently become one of the most explored topics in the social sciences and has led to the emergence of a separate and independent subdiscipline called memory studies. The thesis investigates the awakening of collective memory in two borderlands of Central Europe: the former Sudetes region in the Czech Republic and the southern part of former East Prussia in Poland. The thesis provides an overview of the current theories about collective memory with a focus on the interactional and visual character of the studied phenomenon. In line with this, the thesis presents, discusses, and elaborates on research conducted in the two borderlands in 2016 and 2017. The aim of the research was to study the role and form of collective memory (shared remembrance) in ethnic, cultural, and historical borderlands. The contributions of the thesis are both methodological and theoretical. Firstly, the discussed research revealed that between particularly family-based communicative memory and official, institution-generated cultural memory, there is ritualised communicative memory, maintained through interactions among members of the borderland community (community of memory). Secondly, the thesis contributes to various studies within the interactionist paradigm and proves the usability of Goffman's...
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