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Analysis of book market
Nováková, Petra ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
This diploma thesis analyzes current book market, its specific features, history, threats and opportunities. The practical part deals with research and analysis of customer behaviour and their shopping habits. The research is then used for market segmentation.
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Marketing of Green Companies
Nováková, Pavla ; Štědroň, Bohumír (advisor) ; Králík, Tomáš (referee)
The goal of this Master's Thesis was to map and asses marketing of Green Companies in the Czech Republic and abroad and based on some basic characteristics to evaluate the economical profitability of this business and its future prospects. The Thesis is about ecological products and customer's possibilities to become informed enough about them and to choose the right one. The Thesis focuses on some companies operating on the energy market. These companies are very often placed on the top of green rankings. Based on my experience environmental activity is evaluated in the department of operating leasing in the ČSOB Leasing a.s. company.
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Students´ Activation in Economic Subjects of the Educational System at Commercial Academie
Nováková, Petra ; Krpálek, Pavel (advisor) ; Kříž, Emil (referee)
The thesis is focused on the basic principles of activation methods as a useful tool for complementation and diversification of the education process. Every method is distinguished in a way that the reader can consider applicability of its use and its significance. The thesis should draw attention to advantages of activation methods when compared to standard direct teaching and introduce the reader to some non-standard methods. Included is a questionnaire research among students and teachers of two commercial academies as well as an outcome of the research. Its aim is to determine whether teachers of the commercial academy use activation methods during the education process of specialised subject and whether students perceive them. Complex evaluation of the questionnaires and interconnection of the results - answers from the students and teachers will help us to evaluate teaching methods used at given schools and knowledge of activation methods by the teachers themselves. To conclude, an analysis of the up-to-date state will be made, based on the outcome of the research, and proposition of possible improvement of the education process will be drawn.
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Transport network Liberec and surrounding
Jílková, Markéta ; Mervart, Michal (advisor) ; Nováková, Petra (referee)
The work will generally describe transport network based on theoretical definitions of particular terms. History of transportation segments in Liberec and its surrounding areas will follow up. The theoretical part applied directly to the circumstances of Liberec and its surroundings will be defined then. All segments of transport will be analyzed, including complementary types of transport such as water-carriage or cable-cars. More details will be given to public transport, integrated system and fares. The goal is to give readers a holistic view of all Liberec traffic. I will also mention flaws accompanied by proposals to improve identified weaknesses.
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Food and beverage as a social service
Nováková, Pavlína ; Mlejnková, Lena (advisor) ; Zábranská, Hana (referee)
The bachelor's thesis is aimed at the problems in nutrition of seniors and at food providing to seniors in social facilities. The thesis characterizes the catering services, particularly public catering, and the following part analyses the term nutrition and its importance for seniors. The practical part describes providing catering services to the clients in the facility called ANNA Český Brod, the senior social services. The conclusion of the thesis is focused on the evaluation of the change in eating habits of the seniors in the ANNA Český Brod facility in comparison with their habits at home and then also on the satisfaction with food providing in this facility.
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