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Evaluation criteria for media products from the point of view of media education
Křižánek, Tomáš ; Holanová, Radka (referee) ; Daněk, Jan (advisor)
Diploma thesis called Evaluation criteria for media products from the point of view of media education provides an insight into the goals and evaluation criteria for media products, which are used by media studies. It carries out a detailed analysis of the goals of media education and uses all the established facts in the proposal part of the work, which focuses on creating a complex set of evaluation criteria for media products from the point of view of media education. These criteria can be used by a primary school teacher when choosing a suitable product for his lesson. The use of the proposed set of criteria is demonstrated by a set of practical activities which can be used for teaching media education. Each activity contains both a description of the selection of a suitable product, and application of one of the criteria as being the main. The proposed criteria and activities comply with the requirements of the Frame Educational Programme for Primary Education.
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Czech language competence among foreign pupils in Czech schools (focus on reading comprehension)
Brumlichová, Zuzana ; Daněk, Jan (referee) ; Hájková, Eva (advisor)
The present thesis discusses certain aspects of Czech as a foreign or second language. The theoretical section includes a definition of the term foreign pupil in the context of Czech education, an overview of the legislative framework of foreign pupils' education and a discussion of language education on the international level with a focus on Czech as a foreign language. Last but not least, the significance of reading literacy is assessed with regard to its use in language education. The thesis aims to establish the level of reading comprehension skills in foreign pupils of primary schools who are in their second stage of basic education. The assessment was carried out by means of a didactic test closely based on the language competence criteria as set out in the Common European Framework of Reference for Languages. The results of the research were analysed according to several criteria influencing the foreign pupil's involvement in Czech language classes, and subsequently compared to the results achieved by pupils who are native speakers of Czech.
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Argumentation in political debates
Vostalová, Lucie ; Holanová, Radka (referee) ; Daněk, Jan (advisor)
The goal of the Bachelor Thesis is to elaborate one political discussion. From this discussion I will choose suitable samples for my research . Subsequently I try to find some arguments which will support chosen politicians opinions. Their argumentations I am noting in the argumentation structure. The argumentation analysis of the contemporary politicians who represent the two most important and the largest political parties is my contribution of this Thesis. The Thesis I have divided in to theoretical and practical part. The theoretical part contains seven chapters. The practical part is based upon the practical part. My first steps aim to the description of the political arguments and the dialogical communication which is taking pláce in that types of programs. Afterwards I will deal with the dialogical communication type and thanks to it. I can establish the type of dialogical communication in my program. Then I would like to outline the argumentation text structure which helps me during the practical part. Furthermore, in my research I will find what the opinion is and how can I identify it.. In the chapter called Argument I will target the argument principle and how can I identify it. In the next chapter I will peep into the argumentation problems . Of course, I can not leave out the wrong...
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Parethesis in current czech publistic texts
Stoklasová, Petra ; Daněk, Jan (referee) ; Janovec, Ladislav (advisor)
This works shows, vvhich character interjection (parethensys) has in nowadays czech publicistic texts. Its an analysis of chosen periodics, which is made based on informations and llndings from studied literature. Found interjections are characterized and sorted in to groups, according to various aspects ( according to contentual connectivity, according to type of connection, according to contentual content and graphic selection). Then it tries to find out, which type or types are most frequent. Powered by TCPDF (www.tcpdf.org)
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The means of acceptability in Czech children's magazines
Mikulecká, Šárka ; Daněk, Jan (advisor) ; Šmejkalová, Martina (referee)
This thesis surveys the supply o f children's and young people's magazines available on market in the Czech Republic. On basis o f selected samples, the work analyses employed means o f acceptability. The issue is discussed in context o f magazines as a commodity. The study points out the fact that in the present day when safety of many ordinary goods is being scrutinised, there is no mechanism monitoring the quality o f this particular product. That is why this treatise emphasizes the importance o f media education. A focused endeavour toward medial literacy o f children and young people is the only means to a quality improvemem o f magazines on offer. The thesis is closely linked to practical research and offers tangible proposals o f utilizing magazines in preschool and school education. It also fosters an ambition to become a "manual" for parents and educators when selecting suitable magazines for children and young people.
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Advertising and Its Influence for Consumers
Daněk, Jan ; Chloupek, Pavel (referee) ; Navrátilová, Ludmila (advisor)
In theoretical part this thesis is focuses on the concept of advertising, its history, divisions of advertising and advertising media and also on consumers and consumer behavior and factors which affecting buyers behavior. Practical part of thesis is focused on the analysis of consumer behavior, specifically in the area of energy drinks. There was conducted research, which results will help to improve marketing communications of Red Bull company.
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Stepper motor control using CPLD
Daněk, Jan ; Kolouch, Jaromír (referee) ; Kováč, Michal (advisor)
The aim of my bachelor thesis was the control of CPLD stepper motor. To create a radio controlled antenna rotator. The controlling is done by a computer using RF circuits. The thesis includes a construction and principles of stepper motor. Basic structures of CPLD circuits were applying to create the control circuit. The possibilities of sensing the position and the data storage circuit were discussed. The control program in VHDL was implemented in development boards. The development board is connected to radio receiver circuit and the stepper motor driver. A transmitting board was connected to a personal computer or other device using RS232 interface. Printed circuit boards for transmitter and receiver circuits were created. The PC program was designed for data transmission. The program sends data and communicates via RS232 interface.
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Antenna for universal transmitter
Daněk, Jan ; Láčík, Jaroslav (referee) ; Láčík, Jaroslav (advisor)
This work describes an electrically small antennas used for mobile devices in the ISM band. The aim of this work is to select an antenna for a universal transmitter/receiver working in the 868 MHz band. The work contains description of the universal transmitter/receiver, and a list of suitable antennas. Tolerance analysis is performed by numerical model. The proposed antenna is manufactured and measured.
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Options effective use of private insurance for chosen agricultural company
Daněk, Jan ; Šlajs, Jan (advisor) ; Vebrová, Ludmila (referee)
This aim of this thesis is to tackle the effective use of risk management within private insurance for a selected agricultural company. The paper suggests that it is fundamental to identify such a risk and subsequently define it. Consequently, the identified risk is analysed along with the concept of insurance, which is also essential for work. After an analysis of agricultural insurance in the Czech Republic, the paper further compares the variety of insurance available as offered by local insurance companies. The state's point of view is scrutinized in relation to the variety of insurance offered, as the state provides the Support and Guarantee Fund and Agricultural and Forestry Fund, Inc., which provides subsidies to the farmers. Subsequently, the paper demonstrates the importance of the insurance broker, who acts as a mediator between the insurance company and the farmer. In conclusion, the paper will contemplate to illustrate a real-life example in an agrarian society.
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