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Journalists' approach to representing female politicians in the media
Kvitová, Alžběta ; Vochocová, Lenka (advisor) ; Křeček, Jan (referee)
The thesis focuses on gender aspects of the journalistic profession and their professional discourse. Specifically, it focuses on how people in the media approach representations of female politicians. Women in politics are gender stereotyped in the media, and they also tend to be portrayed differently and in different contexts compared to male politicians. This is manifested, for example, by the fact that people in the media pay more attention to the private lives of female politicians, focusing more on their physical appearance or their age. Therefore, the aim of this paper was to investigate how these different representations of women in politics may be contributed to by journalists themselves. As part of the research part, semi-structured interviews were conducted with eleven female and male journalists working in different Czech media. The collected data were analysed qualitatively using the grounded theory method. The research shows that journalists attach low importance to gender in political reporting. Therefore, the gender of female and male politicians does not influence the way they themselves are reported in the media. However, the results of the analysis suggest that they view society through the lens of a gender dichotomy and also think of female politicians in gender stereotyped...
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Presentation of female politicians from a gender perspective on Facebook
Šindelářová, Kateřina ; Rosenfeldová, Jana (advisor) ; Shavit, Anna (referee)
The thesis focuses on the self-presentation of Czech female politicians through the lens of gender perspective on Facebook. It focuses on the issue of gender roles and stereotypes, which are put in the context of the political environment. It defines political communication and introduces the phenomena that appear in the field of political communication with the development of new and social media. It also presents the current situation regarding the representation of women in both chambers of the Parliament of the Czech Republic. Based on the identified gender aspects, it then examines the online communication of seven selected female MPs through quantitative content analysis and confronts the results with the existing knowledge in the field of gendered political communication. The findings of the analysis suggest that the selected women politicians tend to focus on more typically masculine issues, such as topics related to the foreign relations or economic and tax issues. In addition, the analysis focused on the presence of defined dimensions of personalisation and the selfie format as a tool of celebritisation of political communication. Both of these phenomena were minimally present in the analysis.
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"Grenzlandschicksal": Ideological construction of german borderland novel from Bohemia - instance Wilhelm Pleyer
Pípalová, Anna ; Kubů, Eduard (advisor) ; Lorenz, Torsten Horst (referee)
The basic theme of this thesis is radically nationalist German fiction. The thesis focuses on analyzing the "Grenzland" novels by Wilhelm Pleyer. The aim is to determine Pleyer's attempt construct a historical collective memory of Czech Germans, revealing mental and literary stereotypes, establishing an image of each nation. In addition, the methods Pleyer uses to show and evaluate the events of the period, by comparing the interpretations of historical and contemporary events, are also revealed and described. Attention is also given to the identification of philosophical and ideological resources on which Pleyer draws. This thesis also deals with the revision of Wilhelm Pleyer's biography and reconstruction of the evolution of his connection to the ideology of National Socialism. This goal is based on a comparison of information provided by the existing literature with that obtained from archival materials. Keywords "grenzlandroman", Germans in Bohemia, political, economic and cultural nationalism, agraryanism, ruralism, "Blut- und Bodenideologie
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KSČ and political development in the district of Teplice-Šanov between 1945 and 1948
Linhart, Martin ; Rychlík, Jan (advisor) ; Dobeš, Jan (referee)
In the bachelor thesis I focus on the study of activities of KSČ in the district of Teplice-Šanov in period between years 1945 and 1948. The basis of my work comprise study of sources and literature. I concentrate my interest particularly on following thematic fields: organizational activity, personnel administration and acting in bodies of local selfgovernment (ONV Teplice- Šanov). Naturally I touch activities of other political parties with whom Communists clashed when they aimed to reach their goals.
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KSČ and political development in the district of Teplice-Šanov between 1945 and 1948
Linhart, Martin ; Rychlík, Jan (advisor) ; Dobeš, Jan (referee)
In the bachelor thesis I focus on the study of activities of KSČ in the district of Teplice-Šanov in period between years 1945 and 1948. The basis of my work comprise study of sources and literature. I concentrate my interest particularly on following thematic fields: organizational activity, personnel administration and acting in bodies of local selfgovernment (ONV Teplice- Šanov). Naturally I touch activities of other political parties with whom Communists clashed when they aimed to reach their goals.
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KSČ and political development in the district of Ústí nad Labem between 1945 and 1948
Linhart, Martin ; Rychlík, Jan (advisor) ; Kopeček, Michal (referee)
Footnote: In the graduation thesis I focus on the study of activities of KSČ in the district of Ústí nad Labem in period between years 1945 and 1948. The basis of my work comprise study of sources and literature. I concentrate my interest particularly on following thematic fields: organizational activity, personnel administration, activities in trade unions and acting in bodies of local self- government (ONV and MNV Ústí nad Labem). Naturally I touch activities of other political parties with whom Communists clashed when they aimed to reach their goals. The work should globally depict and appraise activities of KSČ in the district and put them into wider context.
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"Grenzlandschicksal": Ideological construction of german borderland novel from Bohemia - instance Wilhelm Pleyer
Pípalová, Anna ; Kubů, Eduard (advisor) ; Lorenz, Torsten Horst (referee)
The basic theme of this thesis is radically nationalist German fiction. The thesis focuses on analyzing the "Grenzland" novels by Wilhelm Pleyer. The aim is to determine Pleyer's attempt construct a historical collective memory of Czech Germans, revealing mental and literary stereotypes, establishing an image of each nation. In addition, the methods Pleyer uses to show and evaluate the events of the period, by comparing the interpretations of historical and contemporary events, are also revealed and described. Attention is also given to the identification of philosophical and ideological resources on which Pleyer draws. This thesis also deals with the revision of Wilhelm Pleyer's biography and reconstruction of the evolution of his connection to the ideology of National Socialism. This goal is based on a comparison of information provided by the existing literature with that obtained from archival materials. Keywords "grenzlandroman", Germans in Bohemia, political, economic and cultural nationalism, agraryanism, ruralism, "Blut- und Bodenideologie
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Political marketing: Analysis of the marketing strategy of Barack Obama before the presidential elections 2008
Hofmanová, Tereza ; Král, Petr (advisor) ; Tyl, Ondřej (referee)
The bachelor thesis analyses Barack Obama's pre-election campaign before the American presidential elections 2008. The first two chapters deal with theory of political marketing. The third chapter describes the specifics of American election system, which influence the pre-election campaign of the presidential candidates. The fourth chapter deals with the marketing aspects of Obama's pre-election campaign. It analysis the product "Barack Obama" with the help of SWOT analysis tools. Furthermore, it describes the target groups of the campaign and the tools Barack Obama's campaign used to target these groups. The thesis also identifies the particular marketing communication tools Barack Obama implemented in his campaign and focuses on their innovative usage. Distinctive emphasis is put on the communication with the generation millenials via the tools of internet and mobile marketing.
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