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Valuation of ESTCOM CZ - oxidová keramika a.s.
Münsterová, Jana ; Smrčka, Luboš (advisor) ; Schönfeld, Jaroslav (referee)
The aim of this thesis is to evaluate enterprise ESTCOM CZ oxide ceramics Inc. for the purpose of sale to the general candidates on the market. The goal is to find the market value on December 31, 2014. The first part is theoretical and it summarizes the currently valid theoretical knowledge of recognized experts. T he second part is the practical part. It consists of financial and strategic analysis, followed by a chapter of value drivers and a financial plan. The financial plan was drawn up for the years 2015 2019. At the end of the thesis is company valued using discounted cash flow method discounted cash flow method and the capitalized earnings method.
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Valuation of the company MODELÁRNA LIAZ spol. s r.o.
Matějček, Jakub ; Rýdlová, Barbora (advisor) ; Mahdík, Miloslav (referee)
This diploma thesis deals with the valuation of MODELÁRNA LIAZ spol. s r.o. The main business of the company is focused on development, production and construction of components, tools and products for automotive, energy and aerospace industries. The main goal is to estimate the market value of this company with using DCF Entity method. As a supportive method was used method of sector multipliers. The diploma thesis also includes financial and strategic analysis, analysis and forecast of the main value drivers and financial plan for the future.
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Controlling and reporting in practice
Horák, Ondřej ; Mikovcová, Hana (advisor) ; Strouhal, Jiří (referee)
The subject of the Master thesis Controlling and reporting in practice is the evaluation of the implementation of controlling department at Conrad Electronic Česká republika, s.r.o. and its possible subsequent development. The theoretical part first deals with the definition of controlling. After a brief description of its history it deals with its main objectives and functions. It also describes the position of controller and defines its actions against the manager. At the end of the theoretical part it specifies strategic and operational controlling and defines its role. In the practical part the controlling methods are applied on the real company. It introduces the company Conrad Electronic Česká republika, s.r.o. and its status before implementation of controlling. Then it describes current situation in the company after the introduction of the controlling department. Based on evaluation of the current status it offers recommendations for improvements and innovations of some areas in which controlling operates. At the end the work is reviewed, the confirmation or rejection of hypotheses is verified and the overall benefit of the work is discussed.
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Analysis of marketing mix of the company Mistral Paints s.r.o.
Hladůvka, Ondřej ; Vávra, Oldřich (advisor) ; Dvořák, Jan (referee)
The bachelor thesis deals with the issue of marketing mix of the company Mistral Paints s.r.o. The aim of this thesis is to analyse and optimise marketing mix of this company. In first, theoretical part is explained essential terms with application of expert literature. Second, practical part is divided into four subheads. First subhead contains deeper presentation of the company Mistral Paints s.r.o. Next article is about analysis of macro and micro surroundings, which can hepl us with understanding the situation on the market and it is reflected even in marketing mix. Last but not least subhead of this thesis is analysis of marketing mix and its optimization with suggestions to future. There is gradually processed every factor of marketing mix 4P.
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An offer of a chosen tour operator
Bendová, Simona ; Voříšková, Barbora (advisor) ; Petrů, Zdenka (referee)
The Bachelors thesis focus on a chosen tour operator - ALEX. The central topic is an analysis of the offer by Tour Operator ALEX. The first part explains terms such as a tour operator, an offer, a participant of the tourism or marketing mix in the tourism. The practial part works at the offer of the Tour Operator ALEX, covering the marketing mix. The SWOT analysis and the comparison with competitors are disassembled in the conclusion of thesis.
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Company business start-up
Zhidov, Konstantin ; Svobodová, Ivana (advisor) ; Müllerová, Jana (referee)
The subject of the study on the chosen topic was the project of starting-up a fitness club in Volgograd, entitled Fit34Life. The aim of bachelor work was to write a full-scale business-plan with calculations of economic efficiency of the project implementation. In order to achieve the goal following tasks were set: -Essence studying of business-planning; - Consider the structure of business-plan; -Development of a business-plan; -Evaluation of possible risks of the future project; -Studying the economic side of the business plan; -Efficiency calculation of the business plan. The practical method was used, as well as a general-logic method. Bachelor thesis is 71 pages in volume, consists of introduction, two chapters, conclusion, bibliography and supplements. The first chapter is Theoretical part reveals the basic concepts of business planning, as well as consider the main elements of the methodology of the business plan. The second chapter is Practical part includes a business plan to open a fitness club, with calculations of economic efficiency of the project and risk assessment. Modernity and the relevance of this work is that in Russia have not yet accumulated enough experience to develop business plans. Lack of theoretical and methodological development of various aspects of business planning, and especially those related to market research and organizational aspects, reduces the quality of the developed business plans and in some cases leads to wrong decisions. In this regard, the use of modern methods of business planning is an urgent task in modern conditions of economic development.
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Cost analysis of the platform as a service solutions for a model company.
Kumhera, Lukáš ; Matuštík, Ondřej (advisor) ; Vencovský, Filip (referee)
The theoretical part of this bachelor thesis is focused on general characteristics of cloud computing. It includes introduction into characteristics of cloud deployment, payment and distribution models. Furthermore, this section clarify the role of participants, security and advantages and disadvantages. Particular emphasis is aimed on the distribution model platform as a service and its providers. This knowledge is then used in the practical part, which is also focused on a platform as a service. Theoretical benefit of this part is to establish a structured, coherent and comprehensive insight into cloud computing. The practical part consists of an analysis comparing the investment and operating costs of custom and cloud solutions for model company. The first section of the analysis is defining the company's own infrastructure and solutions. The other section clearly visualizes investment and operating costs of such infrastructure. These costs are then compared with equivalent solutions using cloud technology and put into context with the advantages and disadvantages of these technologies.
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IT risk management in trading company
Pail, Vojtěch ; Veber, Jaromír (advisor) ; Luc, Ladislav (referee)
This thesis focuses on IT risk management process. IT risks of trading company are identified by using risk assessment techniques. The risk assessment is conducted according to international standard ISO/IEC 27005 and ISACAs Risk IT Framework. Finally, risks are evaluated and controls are proposed.
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Role of corporate social network in small and medium enterprises
Vojčiak, Juraj ; Molnár, Zdeněk (advisor) ; Feige, Tomáš (referee)
This bachelor thesis deals with the possibilities of making of corporate social network in a company. These days there are many corporate social networks offering various tools and instruments that are useful for improving processes within a company. Thus it is very useful to know about these possibilities and also to be aware of possible benefits and harms their usage might have. Firstly the thesis provides a needed theoretical background for the reader, where it describes overall overview about the origin and development of technologies being used in a corporate environment. Then it describes tool and instruments a corporate social network can offer. Case study at the end focuses on a specific company, where one particular corporate social network was chosen to be implemented, and furthermore it analyses the potential benefits of such implementation. Purpose of this thesis is to inform its reader about the commencement and development of corporate social network; to point out tools which it can offer and benefits and negatives their usage brings; to briefly analyse small and medium enterprise market and to show its importance and potential it has; to propose an implementation of a specific corporate social network for a small company and possible positive impacts this implementation may have.
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Methods of Selection of Information System
Procházka, Filip ; Lorenc, Miroslav (advisor) ; Šlechta, Jan (referee)
The thesis focuses on a process of selection of information systems (applications) and methods of their selection. It explores common mistakes, which businesses and their managers make when they select an information system. Overall, the research is focused on small and medium-sized enterprises. The main terms, the steps of selection, the methods of multi-criteria decision analysis and the common mistakes of decision makers are analysed in the theoretical part. In the practical part, three methods of selection are used in a particular enterprise. Consequently, a suitable solution for the company was selected. A group of recommendations was constructed on the basis of the interviews with seven experts on information systems. These recommendations can be used in small and medium-sized enterprises as a prevention of common mistakes that could be made in the process of selection.
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