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Marketing Communication of a Furniture Selling Company
Bartošová, Martina ; Volhejnová, Kristýna (referee) ; Mráček, Pavel (advisor)
Diploma thesis is focused on marketing communication of IKEA Czech Republic, Ltd., particularly on a subdivision in Brno. The theoretical part consists of theory of market-ing mix with focus on propagation and marketing-mix tools. Furthermore, the analysis of communication mix of IKEA Brno and the most significant competitor is conducted. Based on the findings from the analytical part, the suggestions for propagation im-provement are constructed.
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Structural brain characteristics in sexual aggressors diagnosed with paraphilic disorder
Bartošová, Martina ; Androvičová, Renáta (advisor) ; Weiss, Petr (referee)
Etiology of paraphilic coercive disorder, as well as origin of any paraphilic disorder, remains unresolved. The current approach in research is trying to elucidate the common denominator of paraphilic disorders on the one hand and distinguish their specifics on the other. Findings from neuroscience are increasingly gaining importance in investigating the underlying neurobiological mechanisms linked to the diagnosis of paraphilic disorders. This thesis is addressing clinical specifics and structural characteristics of the brain in sexual aggressors diagnosed with paraphilic coercive disorder. The literature review section provides an overview of theories regarding sexual arousal linked to the etiology of paraphilic coercive disorder. The empirical part of the thesis is devoted to analyzing possible structural specifics of limbic system in individuals diagnosed with paraphilic coercive disorder compared to a normophilic population of men. Volumetric brain tissue parameters in 21 individuals diagnosed with paraphilic coercive disorder and 33 controls were assessed using MRI. Following data analysis was aimed at comparing the differences in individual limbic system structures between the two aforementioned groups. No significant difference between the two groups was found in limbic system structures....
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The use of Natural Materials in Primary School Education
BARTOŠOVÁ, Martina
The theme of this diploma thesis is Natural materials in the subject of Craft at primary school (at the first level of the elementary village school). The aims and tasks of the diploma thesis are defined in the introduction. The theoretical part is devoted to concepts, goals and output competences in technical and environmental education at the first level. It deals with the description of well-known and lesser-known nature materials and the characteristics of various natural techniques when working with natural materials. The description of the elementary school in the village of Malonty is the integral part of the theoretical text. In the practical part, ten didactic themes for working with natural materials are proposed. Some of them were realized in practice and their effectiveness was verified through questionnaires for children.
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Floods in 2010: Case Study Chrastava
Bartošová, Martina ; Drbohlav, Dušan (advisor) ; Šifta, Miroslav (referee)
This diploma thesis is dealing with a natural disaster from the human perspective. The thesis is particularly focused on the sence of threat and migration due to flooding which hit Chrastava in Liberec region in 2010. The aim of this thesis is to determine whether sense of threat and reasoning migrate depends on gender, age and distance from a river. The research is based on quantitative and qualitative research methods. Based on the research it could be said that the sense of threat and migration do not depend on the above selected factors. Key words: floods, sense of threat, environmental migration, gender, age, distance from a river
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The employment of HPLC in chiral separation II.
Bartošová, Martina ; Kučera, Radim (advisor) ; Vrbatová, Ivana (referee)
Employment of HPLC in chiral separation II. Diploma thesis Martina Bartošová Charles University in Prague, Faculty of Pharmacy in Hradec Králové Department of Pharmaceutical Chemistry and Drug Control Heyrovského 1203, Hradec Králové. The need to obtain enantiomerically pure substance increases due to the permanent growing demands on quality, efficiency and safety of drugs. The importance of chiral separations, which are necessary in the area of drug production as well as drug analysis, raises as a consenquence of this trend. There are several methods, which are capable of chiral separations. The most favourable are chromatographic methods, where the high performance liquid chromatography (HPLC) occupies the leading position. This method is being constatntly developed. High efficiency and fast separation of enantiomers are the main driving forces. The main demands are stable chiral stationary phases (CSP), which are able to achieve baseline enantiomeric separation in the shortest time as possible. The chiral stationary phases have to prove high selectivity, efficiency and mechanic resistance. This phenomenon leads to the continual search for new options in the area of CSPs. New alternatives have been in chiral selectors, which are responsible for the nature of chiral separations, and also in...
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NADP-dehydrogenases of medicinal plants.
Bartošová, Martina ; Hýsková, Veronika (advisor) ; Kubíčková, Božena (referee)
Medicinal plants usually contain metabolites formed by secondary biosynthetic pathways for example phenylpropanoid and shikimate pathway, which depend on NAPDH availability. In this work total content of phenolic compounds and flavonoids was determined in 10 medicinal plants common for Czech Republic. Activity of enzymes providing NADPH was determined as well. These enzymes were glucose-6-phosphate dehydrogenase (G6PDH, EC 1.1.1.49), NADP-isocitrate dehydrogenase (NADP-ICDH, EC 1.1.1.42), NADP-malic enzyme (oxalacetate decarboxylating) (NADP-ME, EC 1.1.1.40). The activity of shikimate dehydrogenase (SDH, EC 1.1.1.25), the main enzyme of shikimate pathway, was also determined. Extraction methods were optimized for each assessment. Applicable source for NADP-dependent enzymes are black radish (Raphanus sativus L. var. niger), garlic (Allium sativum L.) and mint (Mentha piperita L). The highest content of phenolic compounds and flavonoids was determined in sage (Salvia officinalis), lemon balm (Melissa officinalis L.) and Mentha citrata. Extraction with methanol was more effective than extraction with hot water. More extraction methods and studies are necessary for characterization of individual compounds and principals on which they work. Key words: medicinal plants, NADP-dependent enzymes, phenolic...
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Comparison of view on man and the world in art and philosophy of ancient Greece
Bartošová, Martina ; Blažková, Miloslava (advisor) ; Pelcová, Naděžda (referee)
The aim of this thesis The comparison of the ancient-art and ancient-philosophy views of the man in the world is to discuss ancient man's featuring in the world, both from the philosophical and artistic point of view. The following chapters, comparing both creative activities, deal with the most important topics closely related to the perception of the ancient man and his world. In particular, the thesis focuses on the relation to the divine and the concept of the ideal beauty. This work's goal is to state, by comparing philosophy and visual arts, whether philosophical thinking has always corresponded with visual arts; and how much they have influenced each other. Keywords The relationship of art and philosophy, ancient Greece, God, beauty, movement.
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Means of cognitive screening methods in the elderly
Bartošová, Martina ; Panenková, Erika (advisor) ; Kulišťák, Petr (referee)
This Bachelor thesis deals with cognitive functions of the elderly and the options of screening examination of these functions. The goal of this thesis is to describe and compare the most used screening tests in the Czech Republic and their practical aspects. The literary overview part describes the current elderly population and shortly characterizes cognitive functions with focus on their changes due to normal ageing. It then goes on to differentiate between screening and complex neuropsychological examination and shows an overview of selected screening tests of cognition and possibilities of their use. In the second part a research is designed, which should verify the relationship between the level and the type of achieved education of the elderly, their career choice and the results of selected screening cognition tests. The goal of the research is to shine a light on the issue of not accounting for local aspects while using education bound norms in current elderly population in the Czech Republic. Keywords cognitive functions, MMSE, screening, aging
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Floods in 2010: Case Study Chrastava
Bartošová, Martina ; Drbohlav, Dušan (advisor) ; Šifta, Miroslav (referee)
This diploma thesis is dealing with a natural disaster from the human perspective. The thesis is particularly focused on the sence of threat and migration due to flooding which hit Chrastava in Liberec region in 2010. The aim of this thesis is to determine whether sense of threat and reasoning migrate depends on gender, age and distance from a river. The research is based on quantitative and qualitative research methods. Based on the research it could be said that the sense of threat and migration do not depend on the above selected factors. Key words: floods, sense of threat, environmental migration, gender, age, distance from a river
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