National Repository of Grey Literature 59 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Factors associated with cheating
Bartoš, František ; Vranka, Marek (advisor) ; Lukavský, Jiří (referee)
The number of studies investigating cheating has quickly grown in recent years. Followingly, the number of theories trying to explain the dishonest behavior and variance in experimental designs has increased as well. This thesis explains the principles on which the experimental designs are based, highlights their strengths and the weak sides and variations trying to get rid of them. In addition, it summarizes the current empirical findings with an assessment of their credibility. Furthermore, it makes use of the presented knowledge while proposing a study overcoming methodological issues of previous studies while focusing on effect with insufficient empirical support - a relationship between sleep deprivation and dishonest behavior mediated by depletion. Keywords Cheating, dishonesty, sleep deprivation
Influence of colours on price expectation
Novotný, Jan ; Vranka, Marek (advisor) ; Schneiderová, Soňa (referee)
The bachelor thesis is focusing on investigating the influence of packaging's colours on the expected price of consumable goods. The paper briefly presents the history and results of research on the overall impact of the colours on human behavior. Similarly, studies examining the packaging and its ability to communicate through visual design are also introduced. The thesis also mentions some of the methodological shortcomings of existing research. The limited amount of existing research, which tries to describe the influence of packaging appearance on consumer behavior, is followed by a new experimental study. Its aim is to combine the partial results of previous studies to help understand how colours currently affect the customer's image of the product. The results of this research show a noticeable effect mainly in the hue alternation. In some cases, the use of an orange hue on the product packaging has been reflected in a lower expected price, while the use of black had the opposite effect. The results offer relatively apparent possibilities for practical implications, especially after further examination of the issue.
Psychological Factors Influencing Efficiency of Cause-related Marketing
Bernátová, Miriama ; Vranka, Marek (advisor) ; Báča, Ladislav (referee)
1 Annotation The bachelor thesis called "Psychological Factors Influencing Efficiency of Cause-related Marketing", deals with selected psychological factors and their effect on credibility of the campaign, the attitude towards the brand and purchase intention, which may have overall influence on efficiency of marketing communication. The thesis consists of two parts - theoretical and practical. Theoretical part includes definition of cause-related marketing, its benefits and typology as well as examples of CRM use. Theoretical part is also focused on psychological factors examined further in the study. Practical part involves the replication of the study, which aim is to examine influence of certain psychological factors on the efficiency of CRM. Chosen psychological factors are the type of the product and the perceived fit between the product and a cause. The results of the research indicate influence on the credibility of the campaign, brand attitude and purchase intention even though the hypotheses of the research were not confirmed.
Influence of omission neglect phenomenon on perception of product and brand
Chovancová, Michaela ; Vranka, Marek (advisor) ; Báča, Ladislav (referee)
This bachelor thesis, titled Influence of Omission Neglect Phenomenon on Perception of Product and Brand, deals with the modern and quite unfamiliar issue of omission neglect phenomenon in the Czech Republic. Omission neglect (ON) refers to lack of sensitivity to missing or unmentioned information. The main focus of the thesis is to summarize the existing complex knowledge about the phenomenon and to confirm whether the effect of ON is present in consumer behaviour of Czech customers. The thesis is divided into a theoretical and a practical part. In the theoretical part, I investigate the topic of consumer behaviour and decision-making in relation to the ON phenomenon. Next, I deal with the topic of heuristics and cognitive biases the ON is part of. Then, I offer a definition of the term, describe its historical background, the influence it has on the decision-making process, and factors which have the tendency to decrease the impact of omission neglect. In the last part of the theoretical section, I summarize the most important studies on the ON effect. In the practical part, I replicate a study from 2014 which deals with different intensity of the ON effect on respondents with high and low contextual cognitive level in a specific product category. The purpose of my study was to confirm the influence of...
Changes on subcultures under the influence of a marketing communication shown on the example of a hip hop subculture
Kolská, Martina ; Rosenfeldová, Jana (advisor) ; Vranka, Marek (referee)
The thesis is covering the description of a phenomenon, during which are alternative subcultures becoming sources of inspiration for creating new trends and ways of selling. The phenomenon contributes to the process of a transition of subcultures to dominant culture. This is a repetitive phenomenon, which underwent every significant subculture in history, some of them even repeatedly. The market undergoes constant search for new trends or ways to recycle old ones. The most common market sources are subcultures, which include in themselves the trend of brand new lifestyle and also frequently shocking or at least diverse fashion trends. Subcultures, which, as time goes by, fuse with the mass culture, are losing their characteristics, differences and the authenticity. They are becoming commodities, which are in the market with no other contexts, which are provided to them only within the subculture. Hip hop subculture is in currently very popular. It is bringing new communication means, styles and trends for decades. Since the hip hop subculture was born, it developed itself from the underground to the mainstream. Hip hop art and ideology was based on opposing the society and on the human right movement legacy. On the other hand, during last few years, according to some of the critics, it suffers from downing...
The Use of gamification in the Field of In-store Marketing Communication
Indrová, Anna ; Jesenský, Daniel (advisor) ; Vranka, Marek (referee)
This thesis focuses on the use of gamification in in-store marketing communication. Gamification, as a phenomenon of implementing game mechanics and principles in a non- gaming environment, is currently one of the fastest growing trends in marketing and is used across its different fields. This thesis focuses on the direct application of gamification and game mechanics at the point of sale, where it has the potential to engage customers, establish relationships and thus help brands to meet their marketing goals. The aim of the first part is to define the terms needed, define gamification itself as a part of game theories and game context. Also, to collect scientific data, researches and available information on gamification as an in- store marketing tool, which will be used as a basis to construct a strategy for proper implementation of gamification at the point of sale. The second part of the thesis serves several case studies, mapping implementation of gamification at the point of sale, which are subsequently evaluated on the basis of concepts and criteria defined in the first part of the thesis.
Attitudes towards euthanasia
Cvrkalová, Eliška ; Vranka, Marek (advisor) ; Cerha, Ondřej (referee)
Euthanasia and assisted dying in general are current social issues. In the literary review, this thesis summarizes the arguments for and against assisted dying and socio-demographic, personality and situational factors influencing people's attitudes to this topic. As a part of the research project, it outlines a study that aims to deepen understanding of the determinants of acceptance or non-acceptance of euthanasia and its evaluation. It also suggests the possibility of future research. Keywords Euthanasia, physician-assisted suicide, sociodemographic indicators, personality factors, situational factors
External communication of small enterprises: A Case Study of Velvet Bakery Prague
Severová, Daniela ; Koudelková, Petra (advisor) ; Vranka, Marek (referee)
Comprehensive and complex communications, which are aligned with the values of a business, play a pivotal role in the functioning of every business. As stated in the introduction, the aim of my bachelor's thesis was to analyse Velvet Bakery Prague's principle communication channels critically as well as in terms of content, plus come up with possible proposals for the streamlining of these. The results indicated a tendency for Velvet Bakery Prague to adopt a more intuitive approach to communications rather than viewing the communication mix in a comprehensive and strategic manner. While the company is able to reach its target audience, shortcomings were noted in terms of exploiting the possibilities offered by the communication tools. A detailed analysis of Velvet Bakery Prague's individual communication channels revealed certain trends which subsequently allowed me to make recommendations for their future communication strategy. Certain reservations were detected in terms of collecting visitor feedback from events which the owners attend with their company as well as the absence of a contact database including data on customers who had made previous purchases with the company. Direct marketing may offer the company a further opportunity to reach potential customers in a more cost effective manner...
Effective persuasion in restaurant services
Fialová, Markéta ; Vranka, Marek (advisor) ; Sedláček, Mojmír (referee)
This bachelor thesis is dedicated to the psychological topic of persuasion and it brings findings from the theoretical background of the topic as well as a design of a practical application in the field of restaurant services. The theoretical part is focused on the definition of persuasion, ethical aspects and factors which appear in the proces of persuasion. The main stress is put on the presentation of these findings in the context of restaurant services; the studies are therefore presented on the example of a visit of an imaginary restaurant. The practical part of the thesis is focused on a design of a specific project. It desribes an experiment which would compare the efficacy of the principle known as social proof in both idividualistic and collectivistic cultures. Powered by TCPDF (
Children at Risk - Identification of Risk and Protective Factors
Sochová, Nikola ; Vranka, Marek (advisor) ; Morávková, Kateřina (referee)
This bachelor's thesis consists of mapping risk and protective factors to which children are exposed in the family where they are growing up and which can affect the child either immediately or after longer time and can influence the following development of the child. The theoretical part of the work describes selected important factors and their influences which are divided according to their relation to the family structure, stability, or functioning. The proposal of the research project focuses on the comparison of children coming from families with married and unmarried parents and examines if the wellbeing of children coming from unmarried parents is worse than wellbeing of children coming from married parents.

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1 Vranka, Miroslav
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