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Using Gamification for Tourist Attractions Marketing
Braunová, Natálie ; Bakos, Tomáš (advisor) ; Kvítková, Zuzana (referee)
The aim of the Master thesis is to design the tourist product with elements of gamification for a chosen tourist attraction in the Czech Republic including its implementation. The project partner is Tachov castle which is situated is the town of the same name in the tourist area of Český les. The theoretical part of the thesis is included in the first three chapters, the chapter number four guarantees the transition between theoretical and practical part and the practical part is contained in the chapter number five and six. The theoretical part consists of the general terms which are related to the services and products in the tourism field, then there are defined the current trends in tourism and some marketing aspects of tourist attractions. The fourth chapter deals with the term of gamification and its principles when designing the gamified product. The chapter number five focuses on the analysis of the current situation of using gamification in tourism in the Czech Republic as well as in the foreign countries. In the last chapter there is suggested the gamified tourist product for the chosen tourist attraction. The contribution of the using gamified elements in tourist product is evaluated on the basis of its implementation and of other findings.
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The Way of St. James in Czech Republic
Machová, Anna ; Netková, Jarmila (advisor) ; Bakos, Tomáš (referee)
The thesis deals with analysis of parts of The Way of St. James which lead through Czech Republic. It analyses the present conditions of this pilgrim routes in our country, how they are used by pilgrims and how they are promoted, and compares discovered facts to the more famous routes of St. James in Europe. It also deals with possible development and future of pilgrim routes in our country and their mutual connection.
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New job offers in the hotel industry and issue of recruitment
Kraliková, Klára ; Jenčková, Jiřina (advisor) ; Bakos, Tomáš (referee)
The work follows the new trend of job offers in the hotel industry. The aim is to provide a comprehensive summary of selected new professional positions and put them into the context of hotel organization, and to analyze the current requirements for the position of Revenue Manager. The information obtained by monitoring the current job at the advertising portals and by an interview with a human recources officer of 5 * Prague hotel.
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Comparative analysis of the workforce fluctuation in selected accommodation facilities
Fryčová, Barbora ; Bakos, Tomáš (advisor) ; Indrová, Jarmila (referee)
The subject of submitted diploma thesis is a comparative analysis of the two selected accommodation facilities with a focus on fluctuating workforce. The first part focuses on theoretical foundations. It defines the basic terms from the field of services in tourism, human resources and managing and its subsequent application in the context of motivation, satisfaction and staff turnover. In the second part are the two chosen hotel facilities introduced and on the basis of the survey potential fluctuation at each facility is analyzed as well as probable causes are determined. In conclusion there is a comparison of results in both facilities and recommendations that may lead to a reduction of turnover.
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Terrorism and Its Impact on Tourism
Salátová, Monika ; Jarolímková, Liběna (advisor) ; Bakos, Tomáš (referee)
Bachelor thesis first defines tourism and divides it according to selected criteria. Dynamic evolution of tourism depends on the interaction of many factors. One of these factors is terrorism, which is explained in detail in the second chapter. The same structure as in the first chapter is followed for terrorism - the definition, classification and a brief history are stated. The thesis focuses on the impact of terrorism and its consequences for tourism. In order to deal with the consequences of terrorism and to prevent them various measures are included. The practical part is focused on one of the consequences of terrorism - perception of security of a destination. The hypothesis that the Czech Republic is seen as a safe tourist destination was verified, hence the possible attacks on the Czech Republic would have even greater psychological consequences.
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Eating habits and the specifics of gastronomy in selected Asian countries
Nguyen Thi, Lan Anh ; Indrová, Jarmila (advisor) ; Bakos, Tomáš (referee)
The thesis analyzise and introduce the eating habits and the specifics of gastronomy in Japan and South Korea. The aim of the thesis is to compare individual cultures and describe the differences between European and Asian gastronomy. The first section of the thesis is focused on the theoretical part of the tourism industry and the definitions. The second section describes the Japanese and Korean culture, their eating habits, etiquette, individul dishes.
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Austria in the offer of the Czech travel agencies
Kerlínová, Beáta ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
The thehis is focused on the travel offers of the selected Czech travel agencies to Austria and their comparison. The theoretical part of the thesis defines the basic concepts of the travel agency's marketing mix and describes the tourism in Austria. The practical part of the thesis deals with tours offers of the selected Czech travel agencies and their comparison.
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Quality of food and beverage services in Prague
Sojková, Lucie ; Mlejnková, Lena (advisor) ; Bakos, Tomáš (referee)
The bachelor thesis deals with the quality of food and beverage services and demonstrates its importance using the example of food and beverage services provided in Prague. The aim of the thesis is to assess the importance of quality in the field of gastronomy. The first chapter characterises the main terms related to gastronomy and quality. The second chapter deals with the legislation for this field. Worldwide recognised standards and also the Czech legislation are depicted there. The next part of the thesis briefly introduces the main gastronomy guide books. The last chapter of the theoretical part focuses on the network of the food and beverage facilities in Prague including the possibilities of their monitoring and inspection. The chapter contains update results of the monitoring of the appropriate authorities. The key part of the thesis is a primary research which was conducted among the visitors of food and beverage facilities in Prague. The result of the research is the assessment of the main aspects of quality of Prague gastronomy, revelation of particular detects and a subsequent proposal of measures to improve the quality of Czech gastronomy in Prague.
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The Business Idea - Establishment of a Tour Operator
Tryhubová, Iva ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
The Diploma Thesis deals with the business idea -- establishment of a tour operator. This tour operator is about to be focused on organising outdoor school courses, adaptation courses, skiing courses and summer courses as a part of domestic tourism. The first part of the Diploma Thesis includes theoretical facts regarding problematic of tour operators and domestic tourism. Then, there is business idea described from the theoretical point of view -- different kinds of a business plan and especially its structure because there is specific business idea of the author of this Diploma Thesis written in the second part. The aim of the Diploma Thesis is to make up real business idea which can be implemented into reality. The business plan includes the characteristics of business partners, products, marketing strategy and tools. Based on these parts, there was a financial plan created. As there are positive results of the financial plan at the end of the second year already, it was decided that it is worth to start the business.
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