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New trends in internet marketing communication -- social network Facebook
Eisenmann, Jan ; Pešek, Ondřej (advisor) ; Zimová, Štěpánka (referee)
Theme of my bachelor thesis is "New trends in internet marketing communication -- social network Facebook". Theoretical part is focused on describing those new trends -- like viral marketing, Web 2.0 and it's major tools (social media, RSS, wikis, social networks). And also I try to set the shift from old to new media into context of wider economical changes. Important source of information were books and works of Mark Earls about "herd" substance of human behavior as well as Seth Godin's PULL principle. On those two, I wanted to show important features of internet and how it is changing the communication between people and companies. In practical part I went through possible ways of marketing communication on platform of social network Facebook. Important role play banners, Facebook Beacon and in the future Engagement Ads. Their biggest strength is the ability to target commercial messages to audience very precisely. But there are also indirect forms of communication channels like Facebook Pages or Facebook Groups on Facebook. These are based on enthusiasm of fans of the brand and for companies they offer great source of insights and data for marketing research or even place for co-creation with their loyal customer core. Last, but according to many marketers very potential, forms of marketing on Facebook, are applications with incorporated brands. These applications are very fast growing business. Facebook seems to be very popular and engaging medium to address especially young audience, that doesn't pay so much attention to old means of communication.
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Physiotherapy for children threatened by the developing CP in the 1 year of life
ŠPIKOVÁ, Alžběta
In my bachelor thesis I have dealt with the problematic therapy of children with cerebral palsy. The aim has been defined as a presentation of therapeutic methods used at children endangered by cerebral palsy in the first year of life and the determination of the time aspect of the therapy. In the theoretical part I have dealt with the topic of psychomotor development of a child and the facts related to coming down with cerebral palsy, that includes its definition, causes of development, types and diagnosis. Since the most widely used method in the Czech Republic for children with cerebral palsy is Vojta´s reflex locomotion, the aim of the research part was to present this method in more detail and to find out experience with its use. The respondents were represented by 28 parents of children afflicted by cerebral palsy, who are treated in special diagnostic Center. This part of the work is methodologically based on the principles of qualitative research. Inquiry method has been used, employing semi-structured interview. The answers to questions demonstrate that an early diagnosis of the disease and an immediate institution of treatment is the main necessary condition for reaching optimal outcomes of the treatment. According to the research, the efficiency of the treatment also depends on its frequency, the expert guidance of professional physiotherapists for parents, their comprehension and conviction that the therapy will be successful. The investigation further showed that parents of children with cerebral palsy tried other therapeutic methods than Vojta´s reflex locomotion, but for lack of cooperation of the child, negligible results of other therapies or poor availability of their parents completed the application. The research findings also showed that improvement, which in practice Vojta´s reflex locomotion in their children diagnosed with cerebral palsy occurs, the main reason for this therapeutic method remain and will continue to apply.
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Oriental dance in the context of women's health
PROSSEROVÁ, Vladimíra
The thesis deals with the influence of Oriental dancing on woman´s health. The theoretical part focuses on the history of belly dancing - when and for what reason it actually came into being, as well as the disapproving if not downright scandalized perception of the society belly dancing has had to overcome in the last two hundred years and the role it can play in the life of every women today. The thesis also concentrates on the specific features of belly dancing and differences from other physical activities including all its health effects.The practical part includes an analysis and assessment of a questionnaire survey conducted with 82 dancing respondents of all age groups in randomly chosen belly dancing studios. The aim of the thesis was to ascertain the influence belly dancing has on all spheres of woman´s health. The research answered questions of how it influenced the life of the dancers, where they can see the positives and what the negatives are. The respondents agreed that belly dancing positively influences not only physical health but also psychological and spiritual. Oriental dancing substantionallyenriched their everyday life.
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The influence of repeated defrosting on nutritional efficiency of Artemia salina nauplii for early developmental stages of fish
HULAN, Petr
Nutritional efficiency of deeply frosted and repeatedly defrosted zooplankton has not been totally clarified, and it is often questioned, however, the nutrients composition and effect of such deteriorated feed are missing. The aim of this study was to assess nutritional eddiciency of repeatedly defrosted nauplia Artemis salina, as well as changes in their chemical composition on the basis of the growth, survival and presence of the deformations in early ontogeny of Japanese medaka ( Oryzias latipes). The samples of fresh hatched artemia nauplii served as a control group. The experiment was carried out with samples of live nauplii, permanently frosted at -14°C, defrosted to 4°C and again frosted and defrosted to 25°C and frosted again. The larvae of medaka in the period of one week after shift to the exogenous nutrition were examined. Before the commencement of the experiment the composition of samples in terms of nutrient, amino acids and fatty acid contents was determined. The results proved that Oryzias latipes fed with live artemia not only grew better but also survived more that other fis in other treatments. No deformations were recorded Fish fed frozen food survived better than those fed with live Artemia. It was also found that fish fed live Artemia seems to be the highest however from the amino acid point of view it seems to be more appropriate to freeze it to -14°C, defreeze to 25°C and refreezing to -4°C. as for the fatty acids Artemia adjusted by the permanently freezing to -14°C. The processes of thawing and repeated freezing of artemia nauplii result in leaching of some nutrients but in the thickening of some others.
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Dramatization of Olbracht's novel the Bandit Nikolai Shuhai
Mládková, Nela ; Janoušek, Pavel (advisor) ; Mocná, Dagmar (referee) ; Smrčka, Jiří (referee)
The theme of the thesis named Dramatization of Olbracht's Nikola Šuhaj loupežník is focused on the secondary life of Olbracht's prose on Czech stages, in film and in other media as well. The interpretation begins with the recapitulation of circumstances of the creation and the initial reception of the novel and from its analysis related to the genre, language, style and composition, and proceeds with analyses of the individual dramatizations, created primarily by Peter Ulrich (LP Nikola Šuhaj loupežník, 1974; Nikola Šuhaj loupežník, Ateliér 1975; Koločava, Městské divadlo Brno 2011) or by Milan Uhde (Balada pro banditu, Divadlo na provázku 1975 and 2005; film 1978). Special attention is paid to the fact that the key dramatizations of Olbracht's Nikola Šuhaj loupežník worked with music and songs in their theatre adaptations and they used them as a means of expression that intensified the lyrical passages and allowed to transfer the poetics of the given literary model into a very impressive contemporary theatre form. The aim of the thesis is to show in what ways those who dramatized and staged the models kept transferring the story of Olbracht's novel into different social situations (or other cultures), while endeavouring to take advantage of the story in order to depict current problems of their...
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How to Teach Ethics at the Second Stage of Primary School.
Pekárková, Anna ; Mazáčová, Nataša (referee) ; Vágnerová, Marie (advisor)
This thesis describes the ethical education of pupils 10-15 years old which in our country is taught either separately or within the framework of different subjects. The theoretical part of the thesis consists of the definition of ethical education, the basic characteristics of 10-15 years old children and also defines the fundamental developmental features that are essential for ethical education. It also deals with the theoretical principles for ethical education and explains the concept of reflexion. Information regarding general educational programmes is included, with special emphasis towards the overlaping topics of personal and social development and their close relationship to ethical education. The practical section of the thesis informs about the different methods of teaching ethical education in specified Czech schools and presents the fundamental general findings regarding the teaching. In comparing the four separate curricula this thesis tries to gain better understanding of the problems. The research mainly aimes at the fields of targets and methodology.
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Procognitive effect of repetitive transcranial magnetic stimulation in depression
Kučerová, Hana ; Kulišťák, Petr (advisor) ; Šivicová, Gabriela (referee)
V současné době se problematika kognitivních funkcí u depresivních pacientů dostává do popředí zájmu neuropsychologického výzkumu. Ukazuje se totiž, že porucha ovlivňuje praktický život pacientů. Dává se do souvislosti zejména se sociálním a pracovním selháváním. Bližší prozkoumání podstaty a specifického obrazu kognitivního poškození tak může přispět k hlubšímu pochopení depresivní poruchy a k vytvoření zacílených a efektivních programů její nápravy. Přesto se v současné klinické praxi hodnotí kognitivní výkon u depresivní poruchy spíše výjimečně. Hodnocení kognitivních funkcí např. u schizofrenie je již běžnou součástí klinického vyšetření, zatímco u depresivní poruchy je ještě stále považováno za "nadstandardní". Je to poměrně překvapivé, zvláště když si uvědomíme, že například měření poruch paměti je svým způsobem objektivnější než posuzování jiných významných symptomů deprese jako je její závažnost či přítomnost poruch spánku. Kromě toho je kognitivní deficit pravděpodobně 7 klíčovým faktorem, podle kterého se odvíjí schopnost sociálního fungování nemocných a tím i doba návratu do zaměstnání. Repetitivní transkraniální magnetická stimulace (rTMS) představuje novou možnost léčby depresivních poruch. Výhodou je zejména možnost působit pouze na danou oblast mozkové kůry. Na rozdíl od elektrokonvulzivní...
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Raising the minimum wage and the Austrian apriorism
Panýr, Jakub ; Špecián, Petr (advisor) ; Brožová, Dagmar (referee)
This thesis deals with a problem of a relationship between minimum wage and potential consequent unemployment. While solving it, I am trying to connect apriorism of the misesian branch of the Austrian school and a Bayesian approach. It will enable us to correct our subjective belief in certain hypothesis with regard to the new facts which may appear. Sentences of the Austrian school about a certain positive relationship between raising the minimum wage and unemployment of unskilled workers, based on claiming about a synthetic a priori character of these sentences, seems as not so convincing, after confrontation with the Bayesian epistemology and facts from other disciplines. Then I am trying to show, that refusing of a quantification of unique events seems to be wrong and not coherent with callings of the Austrian school for "realistic" foundaitons. The Austrian school may according to these findings give up its claim about unchallengeable certainty of its theories, and complement it with a healthy dose of this Bayesian approach.
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Foreign direct investments in marginal lines
Musil, Pavel ; Kalínská, Emílie (advisor) ; Laláková, Eva (referee)
Práce hodnotí přímé zahraniční investice v okrajových oborech v regionu střední a východní Evropy. Část práce je věnována určení okrajových oborů a určení determinant nízkého přílivu investic do vybraných oborů. Následně je na příkladu konkrétní zahraničního investora provedena analýza, která ukazuje, že rozhodování se neliší od jiných investorů, pouze má svá specifikace. Práce se snaží ukázat, že i okrajové obory a PZI, které do nich směřuji, nemusí být výjimkou a naopak jich může přibývat.
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