National Repository of Grey Literature 183 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Bečvář, Daniel ; Špačková, Petra (advisor) ; Veselý, Martin (referee)
The thesis deals with the topic of place attachment, i.e. the emotional bond of a person to a place, in this case to the place of residence, with a focus on residents of socialist housing estates. The first part of the thesis is devoted to the theoretical background. It discusses, on the one hand, the available literature on the development of place attachment, the ways of measuring it or the psychological nature of this attachment itself. Also, the phenomenon of modernist housing estates and their contemporary image is described in this part. In the second, empirical part, the aim is to find out how place attachment is formed among the residents of the housing estates, what further influences this relationship, and how this process of evolving differs in the two estates. The research is qualitative in nature and the main method of data collection is semi-structured interviews. The case study was carried out in two housing estates in Prague, which differ both in size and in how well they are known by the general public - the Ďáblice housing estate and the Spořilov housing estate. In this work, three mechanisms leading to the development of place attachment were identified - growing local familiarity, intensive time spent on the estate, and civic engagement. In addition to the mechanisms, the...
Proposal to improve the marketing mix of the company
Borovcová, Aneta ; Chlebovský, Vít (referee) ; Havíř, David (advisor)
The bachelor thesis deals with a proposal for improving the marketing mix of a company that sells gardening equipment, tools and other products needed for garden maintenance. The thesis is divided into three main parts. In the first, theoretical part, the basic concepts of marketing, marketing mix and marketing environment are explained. The second, analytical part, contains an evaluation of the current state of the company by means of individual analyses. The last part presents suggestions and recommendations for improving the marketing mix.
Proposal for Changes of Marketing Mix of Concret Company
Floriánová, Aneta ; Kaláb, Tomáš (referee) ; Mráček, Pavel (advisor)
The diploma thesis focuses mainly on the analysis of the marketing mix of the company NAD s.r.o.. The company specializes in roofing, specificaly in the laying of thatched roofs, especially reed roofs. This thesis is divided into three parts. The first part will be focused on the issue of marketing. In the second part I will analyze the company. In the last part I will propose a suitable marketing solution for the company NAD s.r.o. based on the results of selected analyzes.
The differences in place perception: conditionings and links in time and space
Skála, Tomáš ; Chromý, Pavel (advisor) ; Šantrůčková, Markéta (referee)
This thesis deals with the topic of place as one of the most important concepts of human geography. The term place is examined from the perspective of social constructivism. In the first part the thesis focuses on the term place, place perception, space perception and place identity. Those and other important terms are discussed based on scholar literature considering the terms. In the second part of this thesis changes of place identity are analyzed using the example of Zbuzany, a suburban village of Prague with its space dynamically grounds. Old maps and aerial photos are used for observation of the changes within the area. Also, the main phases of space development are defined. The third part of this thesis uncovers the symbolic space using semi-structured interviews conducted with six respondents from three age groups representing different generations. The interviews were analyzed and the differences in sense of place and space among generations were proved.
Marketing Mix of the Selected Company
Horký, Jan ; Schüller, David (referee) ; Milichovský, František (advisor)
Bakalářská práce se zaměřuje na analýzu současného marketingového mixu společnosti Forky’s. Teoretická část práce pojednává o základních pojmech marketingu a marketingového mixu, které jsou následně v analytické části použity na vybraném podniku. Praktická část dále obsahuje návrh na zlepšení aktuálního marketingového mixu a především návrh na zefektivnění propagace, s cílem upevnění pozice na trhu a získání nových zákazníků.
Memory overflow
Moravcová, Sofia ; Hlavičková, Kateřina (referee) ; Mléčka, Jan (advisor)
Since Japanese architecture is deeply rooted in a place, the right choice of location was very important. It had to be a place that I know very well and spent a lot of time there in the past. I have experienced it over the years and seasons. When considering the location, I also thought about what I want to create there. In my pre-diploma, I analyzed the basic building types for Japanese architecture: house, tea houe, shrine and temple. With that naturally came the question of how to adapt these forms in our country without creating ordinary copies or having to mark these buildings. How do those forms differ from our counterparts? What shaped them? Of course, the different environment and technical requirements for buildings (high humidity, frequent earthquakes) played an important role, but ritual was one of the essential aspects. The Japanese value norms and rules very much. This means that customs were an integral part, not only of architecture. The tea house was created by adapting to the needs of the tea ceremony. The Shinto temple emphasizes the sacred way to the object through the torii gate, rinsing the hands and mouth - just like in the tea ceremony, donating a gift to the temple (a few small coins) and saying a prayer. The house itself has a correlation with several rituals of everyday life, from ikebana, through the preparation of meals to cleansing the body. The motif of purification is central to all three forms. To clarify, a Japanese bath works like this: first you rinse your body outside the bath with a shower. Then you enter the bath, which is only for relaxation. It is important to enter the bathtub completely clean, because the whole family will use the bathtub for one fill during the evening. This kind of ritual is not limited only to households. Japan is a country rich in thermal springs, the so-called onsens. Many of them, as part of accommodation facilities, are a very popular place for regeneration. Slovakia, as a much smaller country, also has considerable thermal wealth. Most of them are used commercially in our country. In the place near the village of Kalameny under the Chočské vrchmi, where I spent my holidays since childhood, the place where my grandparents come from, one of these springs springs up. The famous thermal baths Lúčky and Liptovský hrad are located nearby. The goal of this work is to implement spatial forms in the given location inspired by the ritual of tea, the ritual of purification and the visit to the temple, as well as the connection of connections between “European” and “Japanese”, which have not yet been connected.
The essence of creating a marketing mix in a selected company
The aim of the bachelor thesis is to evaluate the creation of a marketing mix of a selected company and to propose possible changes on the basis of available information.The selected company for the bachelor thesis is BANES spol. s. r. o, whose main activity is the production of rotating parts for major companies in the field of automotive, furniture, healthcare, food, construction and others.The theoretical part defines the concept of marketing, marketing activities, marketing mix and describes its individual elements. The practical part introduces and describes the selected company on which after collecting information from the company´s TOP management, an analysis of individual elements of the marketing mix is performed. The end of the bachelor thesis is based on the obteined information evaluated the creation of the company´s marketing mix and then suggestions are given.
Experiencing places in the native village
Šturcová, Klára ; Gajdošíková, Pavla (advisor) ; Sedlák, Michal (referee)
The bachelor's thesis is focused on the topic of space and experiencing by means of creative processes using mostly painting technique. It is based on works of theorists and philosophers of Norberg-Schluz or Václav Cílek who are interested in these topics over a long period. The thesis is focused on relationships with places in the village where the author lives. In the first part, the author describes theoretical backgrounds of the work and integrates them to the context of contemporary Czech as well as foreign artists. In the second part, the work deals with the places in the village the author lives called Sebranice. She is close to that place and she reflects the specific atmosphere of the village by means of her paintings and their reflections. The third, didactic part contains projects (their realization and reflexion) which are based on her own theoretical and practical experience with pupils. The aim of the projects was development of sensitivity of perception and increasing interest of pupils in the places which surrounds them as well as art creation. KEYWORDS Drawing, place, genius loci, nature, village
Proposal of Marketing Mix for an Emerging Company
Hakl, David ; Chlebovský, Vít (referee) ; Havíř, David (advisor)
Bakalářská práce se zaměřuje na vytvoření marketingového mixu služby v začínající firmě. Pokládá teoretické základy pro analýzu problému, která následně představuje společnost a snaží se popsat její místo na trhu, cílovou skupinu a komplexně analyzovat situaci pro navazující část, ve které navrhuji samotný marketingový mix s pomocí metody 4P. Cílem této práce je vytvořit takový marketingový mix, který povede k celkové prosperitě služby a tím i prosperitě celé společnosti.
Proposal to improve the marketing mix of the company
Foltýn, Filip ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor thesis deals with a proposal to improve the marketing mix of the company Decathlon, in the Czech Republic registered in the business register as DECASPORT s.r.o. The thesis is divided into three main parts. The first, theoretical part, explains the concepts of marketing and the marketing environment. The analytical part is focused on the analysis of the company's marketing mix and then individual analyzes are performed. The last part deals with individual proposals to improve the marketing mix.

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