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Thinking about a human body which is difficult to acquire Hybrid [Artificial] Autofiction
Čermák, Aleš ; Zálešák, Jan (referee) ; Stejskal,, Jakub (referee) ; Cenek, Filip (advisor)
There is no one in the cave who can die. Let me put that different ly. No one has ever been born and no one has ever died. From this statement, the question arises whether this purely theoretical sta tement can help us in the situation we are in right now. We have to answer the question of whether there is or has been a world without us on the basis of direct embodied experience. I start from the assumption that recognizing oneself as a person can be one of the strangest acts ever. Being attentive and fully present in the space of a given medium is not a choice but a necessity, as well as a positive consequence of the environment in which we are immersed. This means thinking into the body of another world. In this artresearch project, I primarily focus on the research of embodied experience and analysis of morethanhuman forces and actions in the Atlantic Ocean. Through direct embodiment (embodied and situated practice), this work explores at various levels the permeable – seeping boundaries between man and nature. I describe how individual activities are experienced in a sensory way and how this directly embodied knowledge is used in the research (embodied, performative, research and pedagogical) practice itself. Through this artresearch work, I would like to experiment beyond analytical and grammatical description and expand my research towards poetic, aesthetic and creative gestures that express the power and complexity of the elements.
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Proposal to improve the marketing mix for new product of the company DITON s.r.o
Ouroda, Petr ; Adamová, Ivana (referee) ; Havíř, David (advisor)
The topic of this bacherol thesis is a proposal to improve the marketing mix for a new product of DITON s.r.o. The work is divided into three parts, where in the first part we will analyze in detail the theory of marketing, marketing mix and its tools. In the second part we will deal with the analysis of the current setting of the marketing mix in the company DITON s.r.o. and its application to the newly included product in to the assortment. The final part will be devoted to proposals to improve the marketing mix of the company, in order to increase the sales volume of the new product.
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Marketing Mix Proposal of Newly Emerging Business Activity
Husáková, Tereza ; Havíř, David (referee) ; Milichovský, František (advisor)
The master's thesis focuses on the creating of marketing mix a newly emerging business planning to enter the market. Initially, the main objective is defined, along sub-goals for its achievement, and the processing methodology is described. Building upon the theoretical insights in the first part, these findings are applied to a specific business introduced in the second section. The final third part is dedicated to proposed solutions derived from the practical section.
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Proposal to improve the marketing mix of a selected company
Cahlík, Petr ; Havíř, David (referee) ; Milichovský, František (advisor)
This bachelor's thesis focuses on examining the present marketing strategies employed by Svoboda Sklenářství s.r.o. The theoretical section delves into fundamental marketing principles and the marketing mix, which are then put into practice by analyzing the chosen company in the subsequent analytical section. Additionally, the practical segment offers suggestions for enhancing the current marketing mix and optimizing promotional efforts, aiming to strengthen market standing and attract fresh clientele.
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The object of interaction
Kallus, Martin ; Písaříková, Jana (referee) ; Korbička, Pavel (advisor)
The bachelor's thesis on the topic Object of interaction deals with the body and its occupancy of space. It draws on my exploration of manual play and relationships to the human body. To examine them, it uses methods, procedures and means of creative spatial creation. One of the results of this research will be an interactive metal object, consisting of several modular units, which can be rearranged and thus transform the space defined by steel modules.
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Marketingový mix vybraného podniku
KLEPLOVÁ, Martina
The bachelor thesis deals with an evaluation of a questionnaire survey of the marketing environment of the Solnice Restaurant in České Budějovice. Subsequently, a SWOT analysis is conducted to determine the restaurant's position in the market. The aim of the work is to propose improvement in options for the marketing mix based on the results of the questionnaire and SWOT analysis
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Proposal to improve the marketing mix of the company
Foltýn, Filip ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor thesis deals with a proposal to improve the marketing mix of the company Decathlon, in the Czech Republic registered in the business register as DECASPORT s.r.o. The thesis is divided into three main parts. The first, theoretical part, explains the concepts of marketing and the marketing environment. The analytical part is focused on the analysis of the company's marketing mix and then individual analyzes are performed. The last part deals with individual proposals to improve the marketing mix.
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Marketing Activities of Dalešické cukrářství
Vidlák, Vojtěch ; Mucha,, Martin (referee) ; Mráček, Pavel (advisor)
This Bachelor's thesis focuses on analyzing marketing mix of the company Dalešické cukráštví. The theoretical part speaks about basic concepts of marketing, marketing mix itself and his tools and differences in marketing mix between the company doing business in services and and the company outside of them. Analytical part introduces us the concrete chosen company, analysis of its marketing environment and marketing mix. Among solutions there are proposals to improve marketing mix of this particular company to gain more profit out of it and improve its functioning.
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Proposal and Economic Evaluation of Company's Marketing Strategy
Odrazilová, Petra ; Rašnerová, Martina (referee) ; Novák, Petr (advisor)
This bachelor’s thesis is dealing with strategic marketing of company PETRA ODRAZILOVÁ PHOTOGRAPHY. It analyses the overall situation on the photography market, the company itself, its strengths and weaknesses, opportunities and threats. According to these analyses it suggests new resolutions, which could lead to gain new customers and total improvement of the company. Then is evaluated economic situation of the company.
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Proposal of Marketing Mix
Majerová, Oldřiška ; Veselý, Petr (referee) ; Šmakalová, Petra (advisor)
The thesis deals with the optimamization issue of the existing marketing mix in company Cukrarna Bilek. Based on the selected marketing analyzes is to make suggest to adjust the marketing mix, which will increase customer satisfaction, increase sales and enhance the company's competitiveness in the local market.
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