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Czechoslovak Pop as a Tool of Propaganda: A Case Study of the Music Magazine Melodie between 1971 and 1973
Hamáčková, Eliška ; Hroch, Miloš (advisor) ; Bednařík, Petr (referee)
This bachelor thesis deals with the significance of popular music as a means of state ideology to strengthen power against the background of the events of the late 1960s and 1970s in Czechoslovakia. Specifically, the normalization period between 1971-1973 is analyzed in the pages of the music monthly Melodie. The theoretical part of the thesis is devoted to the influence of mass media, the criticism of mass culture and the characteristics of popular culture in communist Czechoslovakia. The methodological part defines an analytical strategy to identify white and black propaganda in Melodie magazine. The applied research method is hermeneutic content analysis of media messages. The analytical part focuses on the identification of propaganda elements in selected articles of Melodie magazine. The reflection on music production during the normalization period in Czechoslovakia included a variety of approaches and attitudes towards popular music. In the media messages examined, popular music appears predominantly as a stabilizing element for socialism. This thesis contributes to a deeper understanding of the role of popular music in socialist Czechoslovakia.
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Strategic Communication of the culture of the royal city of Písek in the last decade (2012-2022)
Kuchařová, Klára ; Halada, Jan (advisor) ; Schneiderová, Soňa (referee)
The aim of the thesis was to analyse and interpret the communication of cultural events in the selected city in the given time period from 2012 to 2022 and to survey public opinion about culture in the city of Písek. The theoretical part of the thesis focuses on defining the basic concepts related to marketing and strategic communication and focusing on their use in the communication of cities and municipalities. The practical part analyses the strategic communication of the city in the given time horizon by means of a comparative analysis, supplemented by a questionnaire survey among the city residents concerning satisfaction with communication and promotional activities.
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Country life in documentary photography
Hamerníková, Aneta ; Géla, František (advisor) ; Lábová, Sandra (referee)
The bachelor thesis is dedicated to the topic of country life in documentary photography. The result of the practical part of the work is a photobook, created during a year of documenting the lyrical aspects of the rural environment in the Western Sudetenland, entitled "As a stranger in the Homeland." The theoretical part contextualizes the topic and highlights its significant representation in the history of Czech and Slovak photography. The final chapter of the theoretical section addresses the issue of defining the term "countryside," and the factors that influence the quality of life in the countryside. Finally, it also briefly mentions the town of Žlutice, where the photobook was created. At the end of the thesis, there are several pages dedicated to the methodological section, providing a closer description of the photobook's creation process. To provide further context, an interview with the photographer from Žlutice, Ján Borecký, is included at the end of the thesis.
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Employer branding on selected social networks in the teal organization Applifting
Farářová, Magdaléna ; Moravcová, Hana (advisor) ; Oukropec, Jindřich (referee)
(anglicky) The topic of my bachelor thesis are teal companies and their functioning based on teal principles. At the same time, my thesis also delves into the topic of employer branding and employee value proposition as an integral part of the communication of companies in today's online world as well as a form of linking the values offered by the company. The aim of my thesis is to find out whether or not the employee value proposition presented by teal company Applifting on social media, and mainly on the social network Instagram, played a significant role in the job decisions making process of current employees or not. To ensure objective results, the research part, specifically the questionnaire survey, was conducted in two comparable software companies based in Prague, but with different management styles. The results were compared to see how employees of these two different companies perceive the values presented by their company they currently work at. The results then showed that the employees do not perceive these values with a great difference, no matter if the company was teal or not.
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German National Identity After Reunification
Brožová, Jitka ; Říchová, Blanka (advisor) ; Guasti, Petra (referee)
This thesis examines the evolution of German national identity following the Germany's reunification in 1990. Utilizing qualitative analysis of historical texts and socio-economic surveys, the study explores how reunification has influenced both the collective and individual senses of identity among Germans. It argues that the merging of distinct East and West German identities has resulted in a complex and multifaceted national identity, characterized by both a sense of unity and persistent regional distinctions. The findings highlight the importance of historical context in shaping national identity and suggest that German identity will continue to evolve as it responds to internal and external challenges. This study contributes to the broader field of political science by providing insights into the dynamics of national identity in post-Cold War Europe.
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Self-promotion and promotion of artworks by students of AVU and UMPRUM
Šašková, Sarah ; Schneiderová, Soňa (advisor) ; Ježková, Tereza (referee)
This bachelor thesis investigates the self-promotion and promotion of artworks by selected students of the Academy of Fine Arts (AVU) and the Academy of Arts, Architecture and Design (UMPRUM). The aim is to explore how the interviewed art students approach self- promotion, what do they consider to be most important regarding their self-promotion, whether they have encountered any obstacles within it, what does artistic success mean to them, and whether they perceive a need for self-promotion to ensure their future success in the art field. The theoretical part describes the study programs of AVU and UMPRUM and their communication channels, which are also used to promote their students' artistic work. It also addresses the definition of art marketing and personal branding (especially in the context of art) and the characteristics of their principles, benefits, and potential pitfalls. The practical part answers the research questions using qualitative methodology of semi-structured individual interviews and quantitative methodology of a complementary questionnaire survey. The findings suggest that the interviewed art students perceive artistic success and the importance od marketing and personal branding to ensure it quite differently. They are aware of the importance of self-promotion, but their...
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Speaking is silver, silence is golden? Environmentally aesthetic analysis of selected documentary films
Kubena, Martin ; Mašek, Tomáš (advisor) ; Řehořová, Irena (referee)
This master's thesis analyses and compares selected documentary films, "Samsara" and "Before the Flood" which differ mainly in the way of thematization and construction of nature. The analysis is done using the dominant environmental aesthetic concepts - aesthetic engagement and cognitive aesthetics. With the help of an in-depth semiotic analysis, it is examined how the motifs of nature are presented in these different genres of documentary film, what film techniques and techniques are used for this and how this selection influences the perception and evaluation of the depicted nature. What makes this work unique is the connection between film art and environmental aesthetics. Ultimately, understanding how certain genre-conventional films depict nature can contribute to a better understanding of people's relationship with nature. Analysis has shown that the depiction of the aesthetic value of nature is different in both documents, with "Samsara" presenting nature in accordance with the aesthetic engagement, while "Before the Flood" is rather indifferent to the set environmental aesthetic theories. All other findings are found in the Analytical part of the document. Keywords Film, documentary, aesthetics, appreciation, environment, nature, culture, art, sensitivity, knowledge, engagement, Samsara,...
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