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The Development of the Price Level in Railway Building
Maturová, Vladimíra ; Pleva, Martin (referee) ; Puchýř, Bohumil (advisor)
This diploma thesis is describing the theme of price development of construction work on the railway superstructure. The result is meant as determination of technical-economic indicator which can be used in view of pricing mainly for public tenders as well as in the way of orientation at cost prices. The work is also engaged in production index for construction. The main meaning of this part is formed by comparing the dates of the Czech Statistical Office in the production of building and civil engineering in the Czech Republic between years of 2009 and 2015 with the production of railways constructions. As the railroad tracks are in corporate governance SŽDC state organization – whole planned construction works are controlled by conditions and rules of public tenders. After joining the Czech Republic into the European Union the requirements for optimal state of international transportation networks in their technical and social part had to be guaranteed. The thesis „The Development of the Price Level in Railway Deliveries“ includes topic of progressing of Czech economy, development of Czech and foreign markets and its influence on material deliveries and price fluctuations, pricing and costing. Because of main topic contains railway economy production there are given basic technical and technological information with application for Brno subregion.
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A Tool for Support of an Optimal Company Strategy Choice
Štěpánek, Ivo ; Bartík, Vladimír (referee) ; Květoňová, Šárka (advisor)
This thesis deals with an optimal strategy choice of a company. The issues of products and services, marketing and mainly strategic management with emphasis on optimal strategy choice of a company are described in theoretical part. There are introduced fundamental methods of internal and external strategic analysis. With use of mentioned facts a program for support of strategic management is proposed. This program is aiming to make well structured and quantifiable methods of strategic analysis easier and more clear, based on which it is possible to define and choose an optimal strategy of a company.
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The Impact of the Implementation of the Facade System on the Building Construction Cost
Kuntová, Zdeňka ; Kozumplíková, Lucie (referee) ; Krejza, Zdeněk (advisor)
The goal of the dissertation is to compare individual structures, and to choose the facade system for whose execution the lowest costs will be required, and to compare the resulting structure with the technical and economical indicator. At the beginning of the dissertation the author focused on the explanation of terms. The following terms were gradually clarified: External cladding and its heat and technical properties, facade system, methods of valuation of tangible fixed assets and building works. Then the author divided façade systems into contact facade systems and the facade systems with an air gap, and described available materials on the Czech market.
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Water Pricing
Janišová, Marie ; Pavláková Dočekalová, Marie (referee) ; Luňáček, Jiří (advisor)
The intention of this thesis is to assess whether it is economically advantageous formation of water prizes with using elements of price discrimination. The first part of thesis defines the theoretical basis on which it is based on practical part. The analytic part is dealing with cost of production and distribution of water, prizes of water and adequate profit in company. There is also described the current situation in the market including legislation related to the issue. The last part is own proposals for pricing.
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Possibilities of regeneration of brownfields
Dostálová, Markéta ; Výskala, Miloslav (referee) ; Aigel, Petr (advisor)
Content of this thesis is analysis of possibilities for generation brownfield and searching for the best option for realization of regeneration. Thesis contains theoretic part, where brownfield problematic in Czech Republic is explained, their environmental burden, subsidy possibilities for regeneration, then price problematic and evaluation of properties and also not the last in the range - territorial planning documentation and change in purpose of usage. These terms are further used for solution of thesis practical part, where two possibilities for brownfield´s regeneration of former agricultural property are solved. First option is already realized - project of brownfield´s regenerace, which is now being used for purpose of „Mikropodnik Lupenice“ as melting house for non-ferous metals, and another option of solution is demolition of houses in areal and sale of lands equiped by needed technical network system and traffic infrastructure for building-up family houses. As output information is comparison these two options and choice of the best evaluation of Lupenice´s brownfield.
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Active holiday in the Austrian Alps - Marketing projekt of utilization pension Appartements Auf Wind
Lišková, Magdalena ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
3 Title: Active holiday in the Austrian Alps - Marketing project of utilization pension Appartemens Auf Wind Goals: This work suggests one of the possibilities, how to deal with critical months in pension Appartements Auf Wind. It includes the creation of four trips of active holiday in the Stubai, where the guest house is located. Each trip is designed to make use of the maximum capacity of the house and was able to cover all monthly costs of landlord. Methods: Situation analysis, SWOT analysis. Results: Performed a detailed analysis of the current situation of the pension, discussed the shortcomings of the current state pension and designed four thematic tours to increase clients' pension and pension cover. Keywords: Tourism, programming, marketing mix, pricing.
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Water Pricing
Janišová, Marie ; Pavláková Dočekalová, Marie (referee) ; Luňáček, Jiří (advisor)
The intention of this thesis is to assess whether it is economically advantageous formation of water prizes with using elements of price discrimination. The first part of thesis defines the theoretical basis on which it is based on practical part. The analytic part is dealing with cost of production and distribution of water, prizes of water and adequate profit in company. There is also described the current situation in the market including legislation related to the issue. The last part is own proposals for pricing.
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Active holiday in the Austrian Alps - Marketing projekt of utilization pension Appartements Auf Wind
Lišková, Magdalena ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
3 Title: Active holiday in the Austrian Alps - Marketing project of utilization pension Appartemens Auf Wind Goals: This work suggests one of the possibilities, how to deal with critical months in pension Appartements Auf Wind. It includes the creation of four trips of active holiday in the Stubai, where the guest house is located. Each trip is designed to make use of the maximum capacity of the house and was able to cover all monthly costs of landlord. Methods: Situation analysis, SWOT analysis. Results: Performed a detailed analysis of the current situation of the pension, discussed the shortcomings of the current state pension and designed four thematic tours to increase clients' pension and pension cover. Keywords: Tourism, programming, marketing mix, pricing.
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A Tool for Support of an Optimal Company Strategy Choice
Štěpánek, Ivo ; Bartík, Vladimír (referee) ; Květoňová, Šárka (advisor)
This thesis deals with an optimal strategy choice of a company. The issues of products and services, marketing and mainly strategic management with emphasis on optimal strategy choice of a company are described in theoretical part. There are introduced fundamental methods of internal and external strategic analysis. With use of mentioned facts a program for support of strategic management is proposed. This program is aiming to make well structured and quantifiable methods of strategic analysis easier and more clear, based on which it is possible to define and choose an optimal strategy of a company.
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