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Possibilities of Companies Advertisement of Fairs
Budínská, Lucie ; MBA, Kateřina Čapková, (referee) ; Dvořák, Jiří (advisor)
The bachelor's thesis is focused on promotion EXCON copmany, Ins. at the trade fairs. It contains information about the company being analyzed, the general advertising and advertising at trade fairs. Methods and examples of promotion at the trade fair, ways to prepare and implement the exhibition to meet all the required targets. Above all this bachelor's thesis is focused on proposition of the optimal structure of advent at the trade fairs.
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Business Project
Suchá, Ivana ; Mihalisko, Roman (referee) ; Sládková, Jitka (advisor)
The degree work deals with creation of the business plan of the development of the company DISTRIMO ltd. The first part deals with the goal of this degree work. In the theoretical part there is the basic information about the creation of the business plan and about the problems of business in the Czech Republic. The main part of the degree work is focused on the proposition of the creation of the electronic business in the company DISTRIMO ltd, which would lead to increasing of the capacity of sales and to the expension of the services provided to costumers.
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Proposal of Marketing Plan
Kovář, Jan ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The theme of my bachelor’s thesis is a marketing plan regarding to Czech representation of Ford Motor Company. The thesis deals with a stabilization of model Mondeo and its position in comparison to the competition of medium-size automobile category and increasing of its sales. It also treats of conditions within a large competition and pressure for constantly higher vehicle norms.
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Proposal for Improvement of Selected Insurable Product Corporation ING, N.V.
Jalušková, Radka ; Veselý, Petr (referee) ; Martinovičová, Dana (advisor)
This bachelor thesis discuss about life insurances of specific financial institutions and its goals is confront specific insurance product, then evaluace its strong and weak qualities against market and potential clients. Main copany will be ING Životní pojišťovna N.V, pobočka pro Českou republiku and key-account insurance product will be investment life insurance Investor Plus. By analyse I am going to find out disadvantages of my produkt against competitor´s products and I will propose its improvement (optimalization) to be more able to compete and more useful for clients.
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Business Plan of Business Development
Pavliňáková, Andrea ; Jančík, Lubomír (referee) ; Bartoš, Vojtěch (advisor)
This bachelor thesis is concerned with elaborating a business plan for intentional expansion of a company. In the theoretical part the issue of doing business in the Czech Republic and the essentials of a business plan are described. The aim of the practical part is elaboration of a proposal for e-commerce intended for expansion of the company KORYNA nábytek, a.s. The final part makes decision, under which conditions the expansion of the company would be successful.
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