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Straight up serious top shit
Ferenc, Jiří ; Sikora, Erik (referee) ; Hládeková, Katarína (advisor)
Diloma's work objectifies humour and makes the viewer feel that art does not have to be overly serious or condescending. Ideally, the work should induce relaxation and laughter in the viewer, such as when reading memes on a cell phone. At the same time, the whole project should feel like a full-fledged gallery exhibition. The project is not so much about the themes of the individual works as it is about the method of communication, which is humour. For the art community, the thesis could eventually offer the question of the legitimacy of humour in art. The thesis is based on the assumption that humour exists in art, but is often not visible. This is due to the fact that there are not a large number of artists who work with humour in a long-term and purposeful way.
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You must gather your party before venturing forth
Brož, Štěpán ; Novotný,, Michal (referee) ; Artamonov, Vasil (advisor)
As my diploma thesis I created a series of expresive figurative paintings. The series tells fragments of stories from romantic fantazy sceneries combined with contemporary subcultural and life style motives. My inspiration comes from a strong game play experience and a deep emotional bond with the central european landscape. The story is situated somewhere between a fairy talish past and a dystopic future.
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Reklama na důchodové spoření v kontextu behaviorální ekonomie
Dlouhý, Ondřej
Dlouhý, O. Retirement savings advertising in the context of behavioural economics. Bachelor thesis. Brno: Mendel University, 2023. The main goal of this thesis is to determine the effect of advertising on individual's attitudes and intentions towards retirement savings. Key insights will focus on communication strategies such as humour and nostalgia. The literature review describes the psychology of advertisements, communication strategies of advertisements and important phenomena in behavioural economics, including narrow and broad framing, slow and fast thinking, and loss or risk aversion. To meet the objectives, advertisements for retirement savings on the Czech market are examined and then analysed in the context of aspects of behavioural economics. At the end of the thesis, recommendations are made for the effective development of communication strategies for retirement savings advertisements.
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Coping of Stress and Life Events in Connection with Sense of Humor and Psychological Well-being
Fodorová, Dagmara ; Výrost, Jozef (advisor) ; Kebza, Vladimír (referee)
The theoretical part of the thesis mainly deals with the definition of humor, sense of humor, stress, life events and personal well-being and at the same time presents an overview of the basic theories related to these topics. The aim of the work is to look for individual links between mentioned topics. Primarily tries to highlight the positive impact of a sense of humor for coping with stress and life events. The research seeks to show a sense of humor as one of the coping strategies. The research seeks is based on processing the conclusions brought about a qualitative probe, based on in-depth interviews on a sense of humor and its connections with another variables. Qualitative analysis of verbal material suggests a sense of humor in connection with personal well-being and presents a sense of humor as one of the coping strategies of stress and life events. . Keywords: humour, sense of humour, well-being, stress, life events, coping strategies
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Parody of Czech Television in the series Dobré ráno, Brno! as a modern form of television entertainment
Straka, Tomáš ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
This thesis deals with the analysis of the television series "Dobré ráno, Brno!" produced by Czech Television. The series serves as a parody of the original show "Dobré ráno", which is broadcast on weekdays and aims to provide "a morning dose of information and music, accompanied by interesting guests and tips". Czech Television has created a series that daringly parodies not only itself as a significant institution, including its employees, but also the television industry as a whole. The series allows for the analysis of key concepts of television entertainment, such as the use of parody, satire, humour, and hyperbole. The aim of this thesis is to determine the nature of parody in the series "Dobré ráno, Brno!" in relation to Czech Television and to examine how the series contributes to a greater genre diversity in television entertainment, particularly in the areas of parody, satire, and humour. The research method selected for this study is semiotic analysis, with an emphasis on the analysis of meanings on the level of denotation and connotation following the approach of Roland Barthes. The detailed semiotic analysis includes analysis of dialogues and verbal signs, examination of sound design, and the overall mise-en-scène analysis, including the analysis of individual characters, costumes,...
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Jan Steklík as an Artist and a Founder of the Crusaders' School
Jiroušková, Markéta ; Čechura, Jaroslav (advisor) ; Pech, Milan (referee)
This thesis discusses the artist Jan Steklik and the Crusader school of pure humour without the joke. In the introduction, the political situation and visual arts during the normalization period are presented, then the origin and history of the Crusader school is introduced. These include Karel Nepras, Zbynek Sion, Eugen Brikcius or Helena Wilson. All of their most important projects are presented. The second part of the work is devoted to Steklik himself. First, his biography is presented, which summarizes his life from his childhood, his studies, to his last exhibitions. Then his role in the Crusader school is discussed in detail. Finally the last part of the thesis is dedicated to his art. His beginnings, drawings, land- art projects and exhibitions are as well. The aim of this work is to introduce the personality of Jan Steklik not only as an artist, but also as a person who brought humour into the grey socialist society.
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Straight up serious top shit
Ferenc, Jiří ; Sikora, Erik (referee) ; Hládeková, Katarína (advisor)
Diloma's work objectifies humour and makes the viewer feel that art does not have to be overly serious or condescending. Ideally, the work should induce relaxation and laughter in the viewer, such as when reading memes on a cell phone. At the same time, the whole project should feel like a full-fledged gallery exhibition. The project is not so much about the themes of the individual works as it is about the method of communication, which is humour. For the art community, the thesis could eventually offer the question of the legitimacy of humour in art. The thesis is based on the assumption that humour exists in art, but is often not visible. This is due to the fact that there are not a large number of artists who work with humour in a long-term and purposeful way.
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Computer games - a phenomenon in translation
Wicha, Lukáš ; Jettmarová, Zuzana (advisor) ; Švelch, Jaroslav (referee)
The topic of computer/video games and their translation has only recently attracted attention of translation scholars. The thesis aims at introducing the phenomenon as a legitimate topic of translation studies, presenting it as a specific and influential medium with an extensive user subculture. A description of the overall process of game localization, and specifically its practice in the Czech Republic are included. Lexical analysis of selected computer game reviews and online discussions is complemented with a questionnaire survey to reveal if and how computer games and game- focused articles influence the constitution of a characteristic sociolect and its usage outside the gamer subculture. Concepts used in intercultural and interlingual transfer of computer games are defined and compared with established terms in translation studies. A comparative analysis of original and Czech versions of two computer games is carried out to identify translation methods used in the transfer of culture- and language-specific elements in order to determine whether the process of computer game translation exhibits any specific features that may justify the introduction of new terms into translation studies. Specific features of computer games in translation are described and an analysis of several games...
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