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Proposal of Communication Strategy (for real company, organizaci)
Tuč, David ; Kruliš, Vladimír (referee) ; Šimberová, Iveta (advisor)
The diploma thesis concerns a creation of communication strategy for multimedia festival named Lumirova triska 2009. The work includes a summary of basic marketing approaches towards the communication strategy creation, description of its application, former communication analysis and an overview of the current state on the market of festivals involving advertising creation, as well as proposals for communication improvement, managing model of the event and an effectivity assessment from the economical point of view.
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Proposal of Communication Tools of the Company
Ďuriš, Jakub ; MBA, Dalibor Malina, (referee) ; Milichovský, František (advisor)
The Bachelor thesis deals with the improvement of communication mix of Agency Amadeus, s.r.o., which focuses on organizing of cultural and social events. The thesis consists of a theoretical part, which deals with the basic terms of marketing, followed by the analytic part describing the tools of the communication mix. The last part lays down a proposal of a new communication mix.
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Information System of the Dance Club
Opichal, Tomáš ; Volf, Tomáš (referee) ; Bartík, Vladimír (advisor)
This thesis solves the problem of the implementation of an information system, which could serve as the internal system for a dance club. Based on the system requirements, the system was implemented using the CodeIgniter PHP framework. In particular, system features include event logging, the generation of documents for the lessons and also the downloading of the necessary data from the dance union's website. The system successfully passed basic testing on a group of potential users.
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Graphical Visualization of Incident Handling
Markovičová, Veronika ; Holkovič, Martin (referee) ; Hynek, Jiří (advisor)
This bachelor thesis describes the proposal and implementation of components that visualize data on incidents and their states. These components aims to create a clear visualization of incidents and their states that would facilitate the search for information on incidents and thus streamlining their work. One of the components created shows a detailed description of individual states of incident. The second created component shows either one or more incidents as the sequence of their states on the timeline. As a suitable tool for visualization and demonstration of created components, dashboard has been chosen. Components were consulted and tested with Flowmon.
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Urban Festivities and Cultural Events as Instruments of Urban Revitalization and Development
Čermáková, Eva ; Kyselka, Mojmír (referee) ; Doc.PhDr.Jana Šafránková,CSc. (referee) ; Ing.arch.Eva Staňková (referee) ; Šilhánková, Vladimíra (advisor)
The central aim of this research is to contribute to the debate on the actual and potential role of urban festivities in urban development of cites areas. For some time, policy makers, planners and architects have realized the great importance of urban festivities and cultural events in revitalization and development of urban areas. They pay attention to both direct or indirect impact of such activities. A variety of festivities and cultural events have started to been incorporated into large-scale architectural and urban projects. They have also been employed as political tools. By now, it is generally accepted that urban festivities and cultural events are important investments contributing to the integration of communities and overall improved representation of the urban region. They often provide the urban environment with a new meaning and/or character. The proposed research is investigating and analyzing the potential effects of urban festivities and cultural events on the transformations and new perceptions of urban spaces and how they can be used as policy tools. It focuses on organized open-air activities in urban public spaces (including urban centers, neighborhoods and peripheries). Principal results of this research are based on the cooperation of two research centres: the Institute of Theory, School of Architecture, Brno University of Technology in Czech Republic and Laboratory for Theories on Urbanism, French Planning Institute, Paris VIII University in France.
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SCADA/HMI systems in process control
Sobotka, Lubomír ; Máša, Vítězslav (referee) ; Chlápek, Petr (advisor)
The aim of the bachelor thesis is to make sommary basic principles of automatic control in process and power industry and describe chosen software, which is used in process and power industry. This thesis describes basic problems of automatic control and is engaged in theory of making vizualization screen and software know as SCADA/HMI.
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Echinoids, their evolution and response to the Cretaceous paleoenvironmental events
Hedánková, Karolína ; Košťák, Martin (advisor) ; Nohejlová, Martina (referee)
The bachelor thesis briefly summarizes knowledges about the evolution of sea urchins (Echinoidea; Echinodermata) with a focus on the successful order Spatangoida and their diversification in the dynamic Mesozoic environment. Attention is paid in particular to significant palaeoceanic changes, such as anoxic events (OAE = Oceanic Anoxic Event) and extinctions. Responses to OAE1-OAE3, as well as the last mass extinction (within the "Big Five") at the Cretaceous-Paleogene (K-Pg) boundary, are briefly discussed. Sea urchins, as an important part of benthic communities, prove to be a suitable model group not only for understanding the dynamics of evolution, but also successful strategies for surviving crisis events and new adaptations. Key words: Mesozoic, echinoids, evolution, events
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The Use of Monetary Policy in the Simulator of Economic Instruments
PŘIBYL, Matěj
This thesis describes monetary policy and the use of its instruments in the modern economy. Monetary policy is a set of tools used by a nation's central bank to control the overall money supply and promote economic growth and employ strategies. The tools used and described in this thesis are for example, open market operations, discount rate and reserve requirements. These tools are used as a solution to random events that happen in a nation's economy. All these events are contained in a script which describes and suggests correct economic instruments to use. The main objective of this thesis is implementing the script into a diagram. The diagram also contains various choices and options to resolve events contained in this diagram. For example, rising inflation is dealt with by increasing interest rates. The output of the thesis will help banks to resolve various economic events and can also be used as a tool to educate students in economy oriented schools.
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History of School T. G. Masaryka in Blatná from the beginning 1967 to present.
HUMAJOVÁ, Kristýna
The thesis describes the history of the school T. G. Masaryk in Blatná in the years 1967-1989. The first chapter is an introduction. The second chapter describes the history of the town of Blatná, the next chapter deals with the history of the school building. The fourth to eighth chapters contain a description of the individual stages of development of the Blatná school depending on events in society, changes in the regime, the course of individual school years, cultural events and attractions.
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