|
|
Use of Statistical Methods in Analyzing Tourism in the Jeseník Region
Hořava, Zdeněk ; Stoličný‚, Peter (referee) ; Novotná, Veronika (advisor)
The aim my bachelor`s thesis is the statistic analysis of the current state of tourism in the Jeseník region. The theoretical part describes individual statistical methods and discusses basic concepts of tourism and marketing of tourism. The practical part is devoted to analyzing the current state of tourism development in the Jeseník region. The analysis has three main parts. First is the analysis of tourism using time series for example: natural codition, culture and historici monuments, transport infrastructure or accommodation. The sekond part of the analysis containes the statistical data processing of the questionnaires. The results are summarized in the SWOT analysis of the Jeseník region. The last part contains recommendations for tourism development in the Jeseník region.
|
|
|
Communication Mix of the Hotel
Řezníčková, Monika ; Kurowská, Monika (referee) ; Kaňovská, Lucie (advisor)
Master thesis deals with improving communication mix of the hotel. Theoretical part describes marketing, environment analysis, marketing mix, communication mix, tourism marketing and risk. Analytical part describes the current situation in the hotel, current communication and marketing mix, including analysis of occupational and general environment, marketing research, SWOT analysis and risk analysis. In the last part I will try to propose a new communication mix to improve the situation in the hotel and suggestions resulting from risk analysis.
|
|
|
Marketing Mix of Town Velké Meziříčí
Pelikánová, Adéla ; Remerová, Jana (referee) ; Mráček, Pavel (advisor)
The thesis "marketing mix of town Velke Mezirici" focuses on developing a marketing mix of tourism products and proposing a tourist destination. A prerequisite for the creation of a marketing mix is the SWOT analysis, competitor analysis and demand analysis. Based on these results, it establish the vision and objectives and propose different destination tourism products. In the final part of the marketing mix it apply them to a specific product.
|
|
| |
|
|
Marketing Mix of Town Slavkov u Brna and the Surrounding Area
Lužová, Veronika ; Kokešová, Regina (referee) ; Mráček, Pavel (advisor)
Bachelor´s thesis „Marketing Mix of Town Austerlitz and the Surrounding Area“ focuses on modification of the current marketing mix of tourism and proposing products for a tourist destination, which would increase tourism in Austerlitz and its surroundings, and which would help to develop business. In order to create the right marketing mix, it is necessary to analyze the present state of tourism, competition, demand and prepare SWOT analysis. After evaluating the results, it is possible to compile proposals for products that will help increase tourism. In the end, the marketing mix will be applied to on of the newly proposed products.
|
|
|
Local gastronomy as a destination brand: Czech Republic case study
Kunc, Martin ; Koudelková, Petra (advisor) ; Houdek, Petr (referee)
Various destinations today are struggling with a variety of challenges where they are forced to come up with interesting and innovative marketing communication solutions to attract travellers and build their overall image. This is also a difficult task due to the recent Covid-19 pandemic, which has significantly affected the tourism industry. One of the areas that countries and regions are making use of is local gastronomy, and this is no different in the Czech Republic. This thesis aims to find out how the Czech Republic generally works with the topic of local gastronomy, how it is perceived by active travellers and where its communication opportunities lie in this area. The theoretical part of the thesis gradually maps the functioning of local brands, then describes the tourism segment and marketing of this area. It also explores the topic of gastronomy in the context of the national brand and also maps the communication of the Czech Republic and its long-term vision. The research part of the thesis then examines how the Czech Republic works with the theme of gastronomy to attract tourists, whether is is an important decision factor for travellers and describes the opportunities that the country could exploit in its marketing communication. A combination of methods was chosen for this research,...
|
|
|
Communication Activities of Prague Airport Since 2007 Till Present
Miketová, Daniela ; Dolanská, Nora (advisor) ; Köppl, Daniel (referee)
MIKETOVÁ, Daniela. Komunikační aktivity letiště Praha-Ruzyně od roku 2007 do současnosti. Praha: Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a PR, 2011. 60 s. Vedoucí diplomové práce: PhDr. Nora Dolanská, MBA. Abstract Diploma thesis "Communication Activities of Prague Airport since 2007 till Present" charts the way the company have been building its marketing communications activities in the studied period. Since the thesis depends on publicly available sources, it more fully describes the communication towards the public audiences while the communication towards partners is mapped only with regard to public information. Due to the same reason the thesis contains a very few facts about a communication between company and employees. The thesis tries to define the target audiences as they are addressed by the various components of airport's communication. It should be noted that at present there is integration of the various instruments of the marketing mix. For this reason advertising and PR can not be strictly distinguished, because these two components are interrelated to each other. Each campaign described in this work carries the attribute of communication and they are a compilation of tools turned to the public, partners and employees. Likewise, often there is a...
|
|
|
Analysis and comparison of use of destination cards in the Czech Republic and abroad
Fikejsová, Julie ; Herget, Jan (advisor) ; Pilařová, Adéla (referee)
The aim of the Diploma thesis is to show the benefit of destination cards and the potential of a unified system of destination cards in the Czech Republic. The main aim is achieved by analyzing and comparing the offer of use of destination cards abroad and in the Czech Republic. The Diploma thesis is divided into six chapters. The first chapter deals with the definition of tourism, factors influencing the development of tourism and specification of the tourism market. The second chapter is dedicated to tourism marketing, destination marketing and tourism destination characteristics. The third chapter deals with the concept of the destination card and its use. The fourth chapter describes the offer and the system of destination cards abroad, on the example of Great Britain. The fifth chapter describes the system and the total offer of destination cards in the Czech Republic. The selected destination cards and their influence on the behavior of the tourists in the destination will be analyzed. In conclusion, based on the results of the analyzes, the solution of a uniform system for coordination of destination cards in the Czech Republic is proposed.
|
|
|
Social Media Marketing with a focus on Tourism
Jiránek, Pavel ; Vaško, Martin (advisor)
The subject of this Master's thesis is social media and its utilization in tourism marketing. The aim of the thesis is to determine which social media are most useful for tourism marketing and identify effective ways of social media marketing in tourism. The opening chapter deals with the development and current state of the Internet, digital marketing and individual types of social media. The second chapter examines the influence of social media on travelers and trends in social media marketing. The next chapter contains analysis and evaluation a survey among users of social networking sites. The last chapter is dedicated to analysis and comparison of marketing activities of two competitive tour operators on social media. The main findings of the thesis are summarized in its conclusion.
|
|
|
Marketing plan of the culture project
Urbánková, Lýdie ; Černá, Jitka (advisor) ; Trčková, Olga (referee)
The thesis deals with the topic of marketing planning of a cultural project. Its aim is to create a marketing plan for the year 2018 and to analyze the specifics of a cultural project from the viewpoint of tourism and internet background. The theoretical part describes the theory of marketing planning with the focus on the theory of specifics in culture and tourism. The practical part presents the creation of a short-term marketing plan for the project Skryte pribehy for the year 2018 The marketing plan of the project takes into consideration the current needs of the project with the focus on trends in product-marketing, mobile app and web-sites. The conclusions are supported by an interview with the founder of the project and expert interview.
|
guest ::
