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Marketing Mix of a Selected Publisher on the German Market
Čičatková, Denisa ; Růžička, Oldřich (referee) ; Milichovský, František (advisor)
This diploma thesis focuses on the issue of the international marketing mix of a selected publishing house from the Czech Republic entering the German market. The thesis is divided into three main parts. The theoretical part characterizes the concepts related to the issues of the thesis. The analytical part of the thesis contains an analysis of the current situation of the selected publishing house and the German market using several analyzes. The analytical part of the work is further extended by a quantitative survey of sales prices in the German online market and a questionnaire survey. The design part of the thesis deals with proposals and recommendations in the field of the entire marketing mix (4P), which the selected publisher will use to enter the German market.
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Slovak Market Expansion of the Selected Company
Hruboš, Roman ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor)
This thesis is focused on creation of a recommended procedure for the implementation of photovoltaic power plant on a family house in western Slovakia for the company PV Service Plus. The theoretical part is based on professional literature related to topic. The analytical part is focused on processing of analysis that are important for this expansion. The practical part is devoted to the creation of a recommended procedure for the implementation of a photovoltaic power plant and proposals for the customer.
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International Expansion of a Chosen Company
Nevídal, Martin ; Slavík, Tomáš (referee) ; Koráb, Vojtěch (advisor)
Cílem diplomové práce „Expanze vybraného podniku na zahraniční trh“ je navrhnout strategii vstupu společnosti SLUTO s.r.o. na rakouský trh. Teoretická část práce je věnována problematice internacionalizace a podnikových strategií a možnostmi vstupu na zahraniční trhy. V analytické části práce jsou provedeny analýzy prostředí společnosti SLUTO s.r.o. za předpokladu její působnosti na rakouském trhu, přičemž získané výsledky jsou následně sumarizovány ve SWOT analýze. Návrhová část práce, jež je v podstatě business plánem rakouské dceřiné společnosti SLUTO s.r.o., pak v souladu s poznatky z jednotlivých analýz nabízí možné návrhy a doporučení.
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Feasibility Study of the Foreign Market Expansion of the Selected Company
Oklešťková, Sára ; Fojtů, Kateřina (referee) ; Chlebovský, Vít (advisor)
The main goal for this diplomatic field is to study the expansion achievement of a particular company breaking into the international market. First part of this study consists theoretical solutions which targets strategies of the best way to enter a new market in Austria. In this particular analysis it is covered a research on local and outlying regions. And this study covers the possibility of entering this market and consider the viability of expansion that may enhance it's growth and profitability. There are strategies put in place in this study that will outline the expenses of marketing and other solutions. It is vital to perform this study to assure that such business is not only going to be successful but also to perform at it's highest level.
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Expansion Of The Selected Company Into a Foreign Market
Štěpánková, Tereza ; BA, Jan Klaiba (referee) ; Chlebovský, Vít (advisor)
This diploma thesis is focused on the expansion of a selected company in a foreign market. The main goal is to determine if the company should enter a foreign market. The first part of the diploma thesis is devoted to theoretical knowledge in the area of expansion of the company in a foreign markets. In the analytical part will be performed analyzes that are important for this diploma thesis. In the practical part of the thesis I will introduce the company, propose a strategy for entering a foreign market and evaluate the whole proposal.
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International Marketing Mix of a Company Entering Foreign Market
Kremláčková, Tereza ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the issue of the international marketing mix of a Czech company entering a Hungarian market. The first part of the thesis describes theoretical knowledge on the topic of entering a foreign market and marketing, on which further parts are based. The analytical part describes the current company state, its marketing mix and specifics of the Hungarian market. Based on the results of the analytical part, the final part of the thesis provides suggestions for the international marketing mix of the company while entering a Hungarian market.
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Expansion Of The Selected Company Into a Foreign Market
Štěpánková, Tereza ; BA, Jan Klaiba (referee) ; Chlebovský, Vít (advisor)
This diploma thesis is focused on the expansion of a selected company in a foreign market. The main goal is to determine if the company should enter a foreign market. The first part of the diploma thesis is devoted to theoretical knowledge in the area of expansion of the company in a foreign markets. In the analytical part will be performed analyzes that are important for this diploma thesis. In the practical part of the thesis I will introduce the company, propose a strategy for entering a foreign market and evaluate the whole proposal.
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Marketing Mix of a Selected Publisher on the German Market
Čičatková, Denisa ; Růžička, Oldřich (referee) ; Milichovský, František (advisor)
This diploma thesis focuses on the issue of the international marketing mix of a selected publishing house from the Czech Republic entering the German market. The thesis is divided into three main parts. The theoretical part characterizes the concepts related to the issues of the thesis. The analytical part of the thesis contains an analysis of the current situation of the selected publishing house and the German market using several analyzes. The analytical part of the work is further extended by a quantitative survey of sales prices in the German online market and a questionnaire survey. The design part of the thesis deals with proposals and recommendations in the field of the entire marketing mix (4P), which the selected publisher will use to enter the German market.
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Slovak Market Expansion of the Selected Company
Hruboš, Roman ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor)
This thesis is focused on creation of a recommended procedure for the implementation of photovoltaic power plant on a family house in western Slovakia for the company PV Service Plus. The theoretical part is based on professional literature related to topic. The analytical part is focused on processing of analysis that are important for this expansion. The practical part is devoted to the creation of a recommended procedure for the implementation of a photovoltaic power plant and proposals for the customer.
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International Marketing Mix of a Company Entering Foreign Market
Kremláčková, Tereza ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the issue of the international marketing mix of a Czech company entering a Hungarian market. The first part of the thesis describes theoretical knowledge on the topic of entering a foreign market and marketing, on which further parts are based. The analytical part describes the current company state, its marketing mix and specifics of the Hungarian market. Based on the results of the analytical part, the final part of the thesis provides suggestions for the international marketing mix of the company while entering a Hungarian market.
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