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Media image of Czech fine arts in Události v kultuře on ČT Art
Vičarová, Barbora ; Sládková, Hana (advisor) ; Ježková, Tereza (referee)
The diploma thesis entitled "Media Image of Czech fine arts in Události v kultuře on ČT Art" covers the theme of Czech fine arts and its media image within the cultural and news program Události v kultuře on ČT Art. The aim of the work is to map the media image of Czech fine arts in such cultural-news program, which is produced on a daily basis by Czech public television. For such an analysis, the method of combined quantitative and qualitative content analysis is used, which examines individual reports from a given programme throughout the year 2019. The thesis wants to answer in what form, how and in what frequency was Czech fine arts represented in Události v kultuře in 2019. The aim is to answer which artists were represented in the programme the most, which institutions or topics had the greatest representation in the news program and what are the properties of a news topic to be able to get into the cultural-news program on national public television at all. The theoretical part of the thesis firstly outlines the theoretical framework of the topic, which is general description of a television as a medium and then, based on the literature, the concept of media image, the concept of public law and news and its values, are described. Subsequently, the background of the researched subject is...
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Launch of the public-service culture channel: Broadcast Analysis of ČT art untill the year 2014
Skalník, Jan ; Bednařík, Petr (advisor) ; Štoll, Martin (referee)
Diploma thesis "Launch of the public-service culture channel: Broadcast analysis of ČT art until the year 2014" describes the origin and development of the channel ČT art, including an analysis of how it influenced the transformation of ČT2. This thesis, therefore, includes the programme composition of both channels monitoring the period from autumn 2013 to autumn 2014, as well as the programme composition of ČT2 from autumn 2012. This allows us to evaluate how ČT2 attended to cultural broadcasting before the launch of the new and thematically specialized channel ČT art. Moreover, the thesis tries to point out the trends taking place in television broadcasting such as digitalization, fragmentation of TV audiences and media convergence. These trends are illustrated by using specific examples from the Czech Television, as well as the theoretical foundation. The theoretical part of the thesis focuses on describing public-service media, services they provide and their roles in fulfilling the cultural needs of society. In addition, it also draws attention to examples of culturally oriented channels within Europe. The results of the analysis of programme schemes of both channels are complemented by findings from interviews with the leading employees of the Czech Television, which were not aimed to focus...
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Representation of visual arts in Události v kultuře during the first two years of broadcasting of the television block ČT art (August 2013 - August 2015)
Lebedová, Veronika ; Sládková, Hana (advisor) ; Köpplová, Barbara (referee)
The main topic of this thesis is the role of media in society with respect to the relation between media, society and culture. The thesis aims to reassess selected issues, based on critical theory of media and society, and to verify their relevance in contemporary Czech context. These subjects are theoretically based on several concepts of authors connected with the so called Frankfurt School and on the critical theory developed by their followers. Their opinions are applied on the Czech environment through the perspective of cultural studies because of the shift in social and historical context since the former theories appeared. After media studies left the ideas of technological determinism, their dominant paradigm has changed to social constructivism, being interested in the meaning of media contents. In cultural studies, the meaning is interpreted using tools of structural and semiotic analysis. The same research perspective and method are applied in this thesis. Considering the interpretation of meaning in the representation of art in the program Události v kultuře, we could partly reflect on the mythology and ideology of Czech society in its relation to culture. The primary result of the empirical research is the fact, that media messages about art represent (implicitly or explicitly)...
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The Media Image of Visual Arts in Czech Television
Švarcová, Barbora ; BENDOVÁ, Helena (advisor) ; POSPISZYL, Tomáš (referee)
The thesis consists of a context and textual analysis of Artmix, a TV show dedicated to visual arts, while touching on other relevant programs on Czech TV. The results of these analyses are then brought into theoretical setting primarily using the philosophical and social concept of the Field of Power as defined by Pierre Bourdieu in his book Rules of Art.
Principal themes, interspersing throughout the text, are the limits of reflections of visual arts through TV screen and hidden interpretational patterns applied to visual arts through its media image. Furthermore there is an additional issue of traditional notions of an artist existing within our society, weighed down by history, or the quest for the ideal format of a TV show reflecting visual arts.
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Production of music programs in Czech television with focus on the ČT art channel
Linhartová, Tereza ; Hanzlík, Jan (advisor) ; Šubrt, Daniel (referee)
The aim of this thesis is to describe the process of development and production of music programs and the position of music within the Czech television broadcast system; the analysis of the viewership development of the newly created ČT art channel and the representation of music programs and their respective genres on this channel. The theoretical part of the thesis defines related terms and clarifies the role of the individual segments in the proces of development and production of the programs. The practical part compares different ways of the production's proces on four specific cases, determines the development of the viewership for each year and charts in detail the musical oriented broadcast windows.
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Motion Design in the communication of TV stations
Menda, Jakub ; Krist, Antonín (advisor) ; Orlová, Lenka (referee)
The aim of the thesis is to analyse different ways of motion design utilization in communication of TV stations and to describe particularities of designing their corporate identities. The theoretical part outlines the topic of corporate identity and communication by means of mass media. The main focus is on the term of motion design mainly in connection with communication of TV stations. The practical part analyses attitudes and complete processes of TV station identity development at three particular cases: Prima Cool, ČT Art and O2 Sport. The central theme is the workflow of creative studios which is given in context of the TV station development, it's branding and communication. The practical part is based upon consultations with authors of the corporate identities. Subsequently, the findings are compared and evaluated in the conclusion.
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