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Corporate culture
Pejšová, Lucie ; Pilař, Ladislav (advisor) ; Bednarčík, Zdeněk (referee)
This work is focused on corporate culture in multinational fast food corporate companies, and on the relationship between employee and the employer and especially on the existence of the phenomenon named fast career, which is more and more associated with international fast food corporate companies and is a topic of discussions.
First this work is focused on theoretical part, therefore on explanation elementary notions which are inseparably linked with this issue. There they are also explained some continuity and specifics such as corporate culture and corporate culture at all. It also explains some often mistaken notions that after confusion over they meanings cause misunderstanding of the case.
In the practical part is the research of the corporate culture, the expression of specific views and opinions on this culture, and the investigation is done using a survey (conducted in person), which is focused on the multinational fast food chains.
In conclusion, this study is the evaluation of the results of a questionnaire survey
and suggesting possible remedies.
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Facebook and Marketing Communication
Stoklasa, Pavel ; Pilař, Ladislav (advisor) ; Barbora, Barbora (referee)
The theme of this thesis is Facebook marketing and communications. In the theoretical part are the views of the individual authors on the issue of Internet Marketing, where marketing communication on the Internet belong. It also explains important concepts related to this issue. The practical part deals with the company Růžovka, s.r.o., whose business is the sale of computer equipment. The selected company for a long time did not exploit the possibilities of marketing communication on the Internet. This part is based on an analysis of the current state of the company suggested solutions in the form of implementation of the social network Facebook in marketing communications selected companies. The implemented solution is evaluated, and the results are compared with the previous state. Finally, here they are designed to further steps in the use of this social network as a instrument of marketing communication for the year 2017.
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Marketing Mix of Selected Company
Bäumel, Michael ; Pilař, Ladislav (advisor) ; Pavlína, Pavlína (referee)
In my thesis, I will entertain analysis of the company's marketing mix Wellness Trade, s.r.o, which deals with the sale and production of private and public wellness products. Marketing mix is a summary of the basic marketing tools and forms an integral part of the business. Entities use the marketing mix to achieve their goals.
The theoretical part will be engaged in a description of components of the marketing mix, especially 4P. In the practical part I shall deal with the analysis of the marketing mix of the company subsequent to the evaluation and recommendation of actions for the next year.
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Online Marketing Strategy
Laušmanová, Dagmar ; Pilař, Ladislav (advisor) ; Zuzana, Zuzana (referee)
Basic and the most important terms closely connected with marketing strategy on the Internet are descibed in this diploma thesis. The practical part contains processed SWOT, market, competition and customer analysis. Online marketing strategy which should increase awareness of the brand of a particular company, test each form of promotion and in case of success to gain new orders is created on the basis of the evaluation of the environment and prospects of the company. A practical goal is removing weaknesses of the company found by means of SWOT analysis. At the same time the theme of this thesis can meet a practical usage fot the readers who search up-to-date knowledge for marketing of their companies in the same or similar business branch.
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Strategic analysis of Bontonfilm promotions s r.o.
Maturkanič, Jiří ; Pilař, Ladislav (advisor) ; Zuzana, Zuzana (referee)
This master thesis is focused on a company called Bontonfilm promotions s r.o. The company is mainly interested in sales of promotional products and have been founded by the end of the year 2014. Only one year of relevant information about the company were available. Strategic analysis of the company evaluates and proposes a strategy of the company for year 2017. The thesis is divided into theoretical, practical part and the conclusion. The theoretical part is based on specialized bibliographic sources. Strategic analysis contains internal & external analysis, analysis of competitors, BCG analysis and SWOT analysis. Due to the results of these investigations there is a proposed strategy for year 2017 that correspond to the company goals.
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Knowledge Sharing in the Enterprise
Bouzková, Jana ; Pilař, Ladislav (advisor) ; Tučková, Karolína (referee)
This thesis deals with the process of knowledge sharing, which is practiced in societies via knowledge management. It is a relatively new discipline in their entirety and it uses a pair of modern societies. To work was selected by Business Media CZ Ltd., in which the analysis was performed motivators acting on knowledge sharing. It is a small company, but with knowledge management a couple of years working and has surely what to improve.
The work is divided into two parts, theoretical and practical. The theoretical part of the work is handled via literature review and practical part contains its own processing. The first part describes the importance, objectives and basic concepts of knowledge management, what is a suitable environment for sharing knowledge and motivating employees to share knowledge and better performance. In the second part (custom processing) is used questionnaires, based on which it was drawn up a proposal to improve knowledge sharing within the organization.
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Corporate Culture
Svačinová, Tereza ; Pilař, Ladislav (advisor) ; Tučková, Karolína (referee)
This bachelor thesis deals with the topic of corporate culture that is an important part of every company. The first part is focused on the theoretical concept of the topic and is based on a specialized literature study. General ideas, such as characteristic of corporate culture, its history, origin, structure, elements, typology, content and power, research, impact on individuals and the way of change, are also defined here. In the practical part, it was come out of questionnaire and observation made in the specific company. Results were reviewed and a solution of the current situation in the company was suggested.
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Online Marketing Audit
Voráček, Jiří ; Pilař, Ladislav (advisor) ; Barbora, Barbora (referee)
This diploma thesis deals with online marketing at Alensa, s.r.o. (Ltd.) The first part of the thesis examines the basics of online marketing, including its tools. The next part analyses three foreign projects within Alensa, based on an online marketing audit. This thesis analyses all three websites by their traffic and their standing among their competitors. The next part of the thesis is devoted directly to the online marketing tools. These online marketing tools are discussed individually and with comments related to their values. SEO analysis was done from a technical perspective. The effectiveness of the website based on site usability and trustworthiness was also analysed. This dissertation aims to assess the current state of online marketing in Alensa and tries to reach a more general conclusion by analyzing three markets simultaneously. The conclusion of this thesis includes comments on all the results and proposes some recommendations to help the company to succeed in terms of online marketing.
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