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Current account sustainability
Joppa, Filip ; Pour, Jiří (advisor) ; Šíma, Ondřej (referee)
This bachelor thesis deals with the analysis of current account sustainability in three selected transition economies that have undergone ana economic transformation about a quarter century ago. Selected economies are Bulgaria, Romania and Croatia. The thesis is divided into three parts. In the first part, the thesis deals with balance of payments, especially on current account. Follows defining of current accoount sustainability and factors that have impact on this. The third key part and at the same time the aim of thesis is assessing of current account sustainability of selected countries with emphasis on the last decade. This period has been associated with important events such as the entry into the European Union and global and financial crisis. For assessment of current account are used main indicators of sustainability supplemented with other macroeconomic indicators and economic countries´ characteristic. As emerged from the result of the thesis, after large current account deficits in the pre-crisis period, in the present the countries run current account surpluses. It contributes to their sustainability.
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Assesment of Market Potential of 3D Body Scanners within the Target Group of 3D Print Stores
Martini, Julian ; Lhotáková, Markéta (advisor) ; Maurer, Markus (referee)
The world has recently witnessed the widespread of 3D printing technology. In the shadow of this development a new means of freezing time was born: 3D figurines. A 3D figurine is a mini version of oneself; a little sculpture manufactured by 3D Printers. These 3D figurines are sold for a profit by so called 3D Print Stores to consumers. For the production of such a 3D figurine one needs 3D Body Scanners. It is from the perspective of a producer of 3D Body Scanners that this master thesis was written. The objective was to establish whether or not the company should tap into that new market segment of 3D Print Stores. Furthermore a market entry strategy was to be developed. Thus a marketing research study was performed. For the analysis of the market segment primary and secondary data was scrutinized, which was gathered through expert interviews and desktop research. The primary scope of the study was limited to Germany. Overall the market segment proved to be promising, as consumers regard 3D figurines as a more sophisticated alternative to a digital photo. Competition is currently low, but the threat of new players entering the segment is high. Thus a market entry strategy was elaborated that suggests tapping into the market as fast as possible; thereby obtaining a first mover advantage and pre-empting market space. Furthermore a differentiation strategy was proposed to shield against growing competition.
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The potential of the Czech factoring market
Rippl, Josef ; Sedláček, Jiří (advisor) ; Hýblová, Eva (referee)
The diploma thesis deals with the issue of factoring and its aim is to assess the potential of the Czech factoring market and on its basis to evaluate the possibilities of entry of a new competitor into the factoring industry. The theoretical part explains the economic substance of factoring, describes the process of factoring operation and emphasizes the main advantages and disadvantages, that factoring provides to the clients of factoring companies. The analytical part analyzes the current state of factoring market, describes the major trends and estimates the future development. The key part of this thesis is concerned with analysis of external and internal environment of domestic factoring market conducted using PEST analysis and Porter's five forces model. The analysis' outcomes result in list of conditions for the entry of potential investors into the factoring industry in the Czech Republic. The practical part contents three scenarios by which the author suggests three options on how to implement the entry on the domestic factoring market.
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Analysis of long-term development of the exchange rate policy of the Czech Republic
Blažková, Kristýna ; Plchová, Božena (advisor) ; Nigrinová, Lenka (referee)
The aim of this bachelor thesis is to analyze a long-term development of the exchange rate policy of the Czech Republic. The first part considers definitions of exchange rate regimes and its application, advantages, risks and role of the central bank which controls the exchange rate policy. The next three parts are dealing with the history of the Czechoslovak crown and then of the Czech crown until the year 2004, when Czech Republic joined the European Union. The last part considers planned entry of the Czech Republic in the euro area. The level of preparedness for entry is considered by success in compliance with the Maastricht criteria.
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Special economic zones in China: trends and perspectives in new millennium
Remsha, Siarhei ; Stuchlíková, Zuzana (advisor) ; Kašpar, Václav (referee)
This final thesis is dedicated to the analysis of special economic zones. The main goals of this paper are: theoretical study of SEZ, its main characteristics and outlook of specifics of Chinese SEZs, their historical and modern development trends. The first chapter is dedicated to the theoretical analysis of SEZs from various angles; it outlines main features and definitions; gives analysis of the effects of SEZ on the domestic economy and analyses factors for successful zone launch. It contains analysis of the main goals and roles of SEZs in the economy; describes SEZs in BRIC countries. The second chapter is dedicated to the specifics of Chinese SEZs and description of the Chinese liberalization reforms with the emphasis put on SEZs. It provides description of the main reasons for zones launching in China, their roles and features, investor's motivation for entry onto the Chinese market, the role of ethnic Chinese, effect of SEZs. The third chapter introduces modern development trends of SEZs in China. It describes new types of zones, analyses new growth tendencies, evaluates the effects of the current five-year plan on goals and development priorities of SEZs, and examines impacts of SEZs on the realization of state development programme. The last chapter is focused on the selected SEZs with emphasis on current development trends and SWOT analysis of Chinese SEZs. This chapter applies theoretical knowledge gained in previous chapters on the analysis of the selected zones. This paper, as a result, provides the complex overview of Chinese SEZs, current development trends and their impacts on the Chinese economy.
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Family house in Lukovany
Mrkvicová, Kateřina ; Dvořák, Tomáš (referee) ; Pěnčík, Jan (advisor)
Bachelor thesis is focuses on project family house with two-floors in Lukovany. It is a detached house with a partial basement. The building is designed for four people. There is the garage for two cars,the laundry,the boiler room and the store room in the basement. The first elevated floor can be divided into active and passive part. In the passive zone there are two bedrooms for children, the bedroom for parents and a bathroom. This part of the house does not have the basement and this part has a straight roof. In the active zone of the house there are the vestibule, the toilet, the kitchen and the living room. In the living room and kitchen there is free entry into the outdoor terrace. In the second floor there is a study room, a library and a playroom for children. There is also the entry into the roof terrace. The terrace has two parts. One part is the timber terrace and the nother part is the grassed over terrace. The second floor covers the gabled roof with specific lagging noun. The roof coat is made of a ceramic burnt roof bag Tondach. The vertical brickwork is formed by concrete blocks Livetherm SIP-NC P10 400x300x198 mm in the basement. The vertical construction of the elevated part of the house is made of ceramic blocks Porotherm 30 Profi 247x300x249 mm. The horizontal construction is made of the ceiling girders Pot and the ceiling inserts Miako of Porotherm system.
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Proposal of the Communication Mix for the Catering Company
Pelikánová, Adéla ; Kundeliusová, Eva (referee) ; Mráček, Pavel (advisor)
Master’s thesis deals with the proposal of communication mix for start-up company. This proposals is based on theoretical knowledge of marketing, marketing communications as well as the analysis from the study of external and internal factors of the company. The aim of this thesis is to create a communication mix for a new start-up company and proposal of appropriate communication tools for the entry of start-up company to the market.
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Strategy of internet shop to enter foreign market
Medoň, Gabriel ; Přibil, Jiří (advisor) ; Váchová, Lucie (referee)
The aim of this diploma thesis is to determine how shopping preferences and customer behavior across selected European markets differentiate in the concept of online stores, how to direct marketing appropriately for the individual markets, thus prepare a local startup e-shop for effective entry into foreign markets. The methods of analysis include basic questionnaire survey of individual markets, comparison and evaluation of own real data from conducted online advertising campaigns, or analysis of internal access statistics from individual e-shops. In conclusion overall results and analyzes of each market are presented, for each market a summary of lessons learned and suitable recommendations to potential effective input is made.
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Italy - the potential market for further foreign expansion of the Storyous company
Hlubučková, Alena ; Zadražilová, Dana (advisor) ; Izera, Václav (referee)
Restaurants, bars or cafés will always serve as places for social interaction and so they are an essential part of human life. In each country around the world, it is a place for meeting people and communication. The mission of Storyous company is to help its clients to create a pleasant atmosphere in their food service business by providing next generation POS system not only in the Czech Republic but also in Poland. The company has already experience with the electronic sales reporting that brings considerations about another international market for its expansion. The aim of the thesis is to analyze the Italian market, mainly the sector of gastronomy services and qualify and quantify the customer base in Italy. At the same time, the structure of competitors along with a brief sample of them will be introduced. The timing for the Italian market entry, the gross initial costs and the rate of product adaption will be discussed on the basis of PEST analysis and Porter Five strenghts model analysis. In the conclusion author of the thesis recommends further steps for more detailed analysis.
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