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Marketing Concept, Way of Communication and PR Activities of the Czech Federation of Bodybuilding and Fitness (CFBF)
Štengl, Vít ; Malecha, Petr (advisor) ; Navrátilová, Miroslava (referee)
Název: Marketingová koncepce, způsob komunikace a PR aktivity Svazu kulturistiky a fitness České republiky (S.KFČR) Marketing conception, way of communication and PR activities of Czech federation of bodybuilding and fitness (CFBF) Cíle práce: Analyzovat současnou marketingovou koncepci, způsob komunikace a PR aktivity SKFČR a na základě výsledků analýz a dotazníkového šetření navrhnout nové efektivní postupy v těchto oblastech. Metoda: Analýza bude provedena pomocí analýzy STEP a SWOT a matice BCG. Výsledky: Vytvoření komplexního pohledu na současnou situaci SKFČR v oblasti marketingu, komunikace a PR aktivit při zohlednění všech faktorů. Vyhodnocení výsledků dotazníkového šetření. Navrhnutí nové marketingové koncepce a způsobů a prostředků v oblasti komunikace a PR aktivit. Klíčová slova: Analýza STEP, analýza SWOT, matice BCG, dotazníkové šetření, marketingová koncepce, komunikace, PR aktivity, Svaz kulturistiky a fitness České republiky (SKFČR) 1
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Print enviroment optimization
Včela, Ondřej ; Střížová, Vlasta (advisor) ; Kubeš, Jiří (referee)
Main object of my thesis is to analyse the problems of process called print enviroment optimization. The problems are solved generally and they're also explained by way of example in company Sklo Bohemia, a.s. Světlá nad Sázavou. This thesis is divided into theoretical and practical part. The theoretical part si divided into a few chapters. The main benefits of print enviroment optimization (cost reduction and documents securing) are analysed and described here.The first two chapters are about print enviroment optimization from the point of view of print administration, print billing and print securing. The third chapter is about own steps of print enviroment optimization. The last chapters are about specialized print software and also about some companies which deal with solution of optimization. The practical part evaluates and describes in detail solution of print enviroment optimization in the company Sklo Bohemia, a.s. Output data are analysed before and after completed optimization. Informations in theoretical part are drawn from electronic sources and technical articles. The practical part is a result of personal presence on process of optimization and consultation with employees. My thesis conducts a survey of mentioned problem and provides general summary about process called print enviroment optimization.
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United Kingdom and the Israeli-Palestine Peace Process
Semera, David ; Rovná, Lenka (advisor) ; Kasáková, Zuzana (referee)
The diploma thesis United Kingdom and the Israeli-Palestine peace process is focused on British foreign policy towards the situation in Israel/Palestine and the ongoing peace process between 1997 and 2001. It addresses the main assumptions for the approach of the Tony Blair's government and their fulfilling. It is based on the analysis of speeches and documents issued by the Labour Party or by the government of the United Kingdom, on which it at first defines the assumptions about the activities of the United Kingdom on the international level, which it understands as commitments towards British and the electorate. Further, it presents the major steps made towards the situation in Israel/Palestine, as well as the long-term motives of Tony Blair government's approach to this area, which can be seen in speeches and other materials. It then examines whether the policy towards the Israeli-Palestine peace process matched the outlined assumptions and expectations. Subsequently, it deals with the causes of the found differences and discusses the importance of this topic for the government of Tony Blair and its possibilities get more involved in these issues. In the last section it analyses the other possible foreign policy interests of the United Kingdom that influenced the approach towards...
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Relevance of Lonergan's theory of understanding for the method in theology
Regner, Jan ; Pelc, Bogdan (advisor) ; Pospíšil, Ctirad Václav (referee)
The aim of the paper called "Relevance of the Lonergan's Theory of Understanding for the Method in Theology" is to present the contribution of the Lonergan's original epistemological studies for a method, not only in theology. In the base of the paper, there are a question how much is important or even necessary for theology to consider its own methodology in the context of interdisciplinary dialog between philosophy, theology and natural sciences. Lonergan's Transcendental Method is based on his epistemological understanding, especially his so called "Cognitive Structure". He describes our cognitive operations and classifies them in several levels. First three are empirical, intellectual and rational. According Lonergan, from the last level we normally move to ethical campus. Then he realizes that in human lives there are phenomena which we could call intellectual, moral or religious conversions. These are fundamental for the Transcendental Method. Lonergan then defines eight steps of the Method: research, interpretation, history, dialectic, foundations, doctrines, systematics and communications. Some critics object that Lonergan's methodological investigations are too general to be a theological method. Nevertheless, we have to recognize his inspiring attempt to find an adequate way to do...
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Digital Library
Krbeček, Daniel ; Přinosil, Jiří (referee) ; Číka, Petr (advisor)
The thesis contains basic information about image documents digitalization. A brief list of common used standards in Czech republic is shown. The standards can be used in description of digitalized documents by institutions such as libraries, scientific departments and universities. The thesis specifically solves the dilemma of the preservation and the accessing of B.P.Molls large map collection stored in Moravian Library in Brno city. It analyses step by step the characteristics of the saved documents, style of their interlacing and data representation. In terms of deposition and manipulation it comes with description list of open-source digital libraries and it chooses the Fedora repository. It solves methods of object-model implementation while using this digital library. The functional parts are web presentation of the mentioned map collection and an effectiveness test showing large-scale maps using the flash Zoomify browser. Web presentation uses the repository services as often as possible, and thus allows searching and searching through the bibliographic records of the presented documents. The end of the thesis sums up the obtained results and presents the incoming development course of presentation and popularization of the map collection.
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Release of American Product on Czech and International Market and Its Legal Protection
Marčík, Petr ; Boháček, Martin (advisor) ; Burda, Aaron Edward (referee)
The diploma thesis investigates issues of releasing a product on the market. It deals with its general safety and indicates its position in the area of intellectual property law. The main goal of the thesis is to offer a complex review of a means and ways of various products protection while they are being released on a consumer market by individual entrepreneuers with respect to different legal systems. One of the minor goal will discover the difficulty of product release on the market and will define in terms of legislation what each step includes and means for companies. The reader should understand the complexity of international law in the area of intellectual property law. The first chapter follows the prologue part and provide more information about the importance of product legal protection. The second chapter will enlighten complexity and difficulty of the term intellectual property itself. The third chapter is devoted to an analysis of international legal norms with respect to general legislation - international binding contracts and agreements. The fourth chapter is focused at term of trademark. The czech and european legislation will be compared. The fifth chapter describes computer legal protection and license contract. Again we will look into this issue from perspective of czech and european legislation. The sixth chapter will show the proper way of legal protection of actual american products.
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Adaptation program for new employees
Jáklová, Eva ; Kocianová, Renata (advisor) ; Mužík, Jaroslav (referee)
The bachelor thesis is devoted to the adaptation and to the adaptation program of new employees. It deals with activities of personal departments, leading to the successful adaptation of newcomers and processes which influence adaptation. There should be clear determined and linked activities which precede adaptation process. Without these activities it is not possible to carry out complex adaptation program. Adaptation is an important period when manager of the new employee plays very significant role. Adaptation of the new employee, which is implemented in a high quality, can start his professional development and futher career growth. The practical part of this bachelor thesis describes the adaptation program of newcomers in the Coca-Cola HBC Czech Republic, s.r.o. Employees are divided according jobs to 3 parts, which are in this company and each part has own adaptation program. Period of adaptation has clear parts and steps and is divided by positions. Special care is paid to adaptation process in Coca-Cola HBC. The greatest emphasis is placed on the first working day, which is called the Orientation and Induction day. On this day, the top management meet with all newcomers, therefore program is driven and has clear rules, one of them is that this day must pass through each new employee, regardless of...
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Bulgaria and Romania: Economic Assessment of the EU Accession and Impact of the Global Financial Crisis
Kačmařík, Lukáš ; Abrhám, Josef (advisor) ; Bič, Josef (referee)
Bulgaria and Romania joined the European Union on January 1, 2007 and are so far the last countries to do so. Before this important step, both countries had undergone a long way of economic transformation from planned to free market economy. The transformation began in the early 1990s but so far it has not been finished. Compared to the other Central and Eastern European countries, Bulgaria and Romania still belong to the least developed ones, which is probably the most important reason why these countries did not join the EU in May 2004 together with other Central and Eastern European countries, but almost three years later, in January 2007. The thesis, however, focuses mainly on what happened after January 2007 and aims at analyzing the first years of Bulgaria and Romania in the enlarged European Union and discuss also possible effects of the upcoming economic and financial crisis on both countries. The subject matter of the thesis is divided into three main chapters, accompanied by introduction and summary of main conclusions. First part (Chapter 2) focuses in detail on the process of economic transformation in both countries, on the summarization of the pre-accession period and on the challenges both countries were facing at that time. Main focus here is on the home economy, foreign economic relations and home affairs including current political situation. Analysis of pre-accession negotiations with the EU focuses both on general issues and also on detailed monitoring of the whole process by the European Commission. Second part (Chapter 3) analyzes in detail the first years of Bulgaria and Romania in the EU. The chapter opens with analysis of nominal convergence and fulfillment of Maastricht criteria and continues with real and structural convergence, analysis of external balances and integration of product and financial markets. Labor mobility, structural aid, development of business environment and main challenges for both economies are discussed as well. Third part (Chapter 4) focuses on the latest development and shows the effects of the current economic and financial crisis on Bulgarian and Romanian economies. The chapter discusses development of short term economic indicators and tries to assess the actual impact of the crisis and macroeconomic development in 2009 and 2010. This is, however, extremely difficult due to persisting uncertainty and absence of robust economic predictions. The analysis thus suffers from unavailability of relevant and up-to-date information and economic data.
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Difficulties of the Common Agricluture Policy
Bokšová, Monika ; Dvořáková, Vladimíra (advisor) ; Faturová, Marie (referee)
In the first part, the bachelor thesis deals with the causes of creation of the Common Agriculture Policy, its aims, principles, fundamental mechanisms and financing of this policy which is carried out on a supra-national level. In the second part, the bachelor thesis analyses particular reformative steps (Mansholt's conception, McSharry's reform, Agenda 2000, Reform 2003 and Health Check). In the end, the Common Agriculture Policy is assessed as a system and it also predicts its possible evolution.
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Serbian National Interests and Entrance into EU in the Current Political Spectrum
Zapletalová, Kristýna ; Rataj, Jan (advisor) ; Dvořáková, Vladimíra (referee)
The aim of this paper is to answer the question how the possible entrance of Serbia into EU fits into definition of national interest on the Serbian political scene. First, the theoretical formulation of the concept "national interest" is laid out. The second chapter includes description of fundamental foreign and political issues, which had to be solved after the fall of the previous regime. The third chapter characterizes current Serbian political system and programmes of main political parties. The fourth chapter compares official goals of the government with public opinion polls as regards the entrance of Serbia into EU. The second part of the paper is dedicated to description of particular steps of Serbia towards full membership and respective attitudes of political parties.
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